How do you organize your marketing when content and ads are merging
This presentation is the property of its rightful owner.
Sponsored Links
1 / 22

HOW DO YOU ORGANIZE YOUR MARKETING WHEN CONTENT AND ADS ARE MERGING PowerPoint PPT Presentation


  • 49 Views
  • Uploaded on
  • Presentation posted in: General

HOW DO YOU ORGANIZE YOUR MARKETING WHEN CONTENT AND ADS ARE MERGING. KOMFO. We love Social Media and we believe that it has fundamentally changed the way companies are communicating with their customers. Headquartered in Copenhagen, Denmark but present globally.

Download Presentation

HOW DO YOU ORGANIZE YOUR MARKETING WHEN CONTENT AND ADS ARE MERGING

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


How do you organize your marketing when content and ads are merging

HOW DO YOU ORGANIZEYOUR MARKETINGWHEN CONTENTAND ADSARE MERGING


Komfo

KOMFO

We love Social Media and we believe that it has fundamentally changed the way companies are communicating with their customers.

  • Headquarteredin Copenhagen, Denmark but present globally.

  • Owned by the four founders and the global software company Sitecore.

  • Powerful team of 60+ social media marketing specialists ready to guide you to success.

  • 100+ strong partnerships with leading social networks, agencies and software providers.

  • 300+ enterprise clients and market leader in the Nordics.


Mobile is eating the world

Mobile is eating the world


How do you organize your marketing when content and ads are merging

ONE PERSONSEVERAL BEHAVIOUR


How do you organize your marketing when content and ads are merging

Insightsanalyst

Content creator

Community manager

Advertiser

Moderator


How do you organize your marketing when content and ads are merging

Advertiser

Sales

Branding

Pagename

Pagename

Pagename

Pagename

Pagename

Pagename

Engagement

Text here Text here Text here Text here Text here Text

Here Text here Text here Text here Text here

Text here Text here Text here

Text here

Text here Text here Text here Text here Text here Text

Here Text here Text here Text here Text Text here Text Text here Text here Text here Text Here Text here Text

here Text here Text here

Text here

Text here Text here Text here

Here Text here Text here Text

Text here

Text here Text here Text here Text here Text here Text

Here Text here Text here Text here Text here Text here

Text here Text here Text here Text here Text Here Text

here Text here Text here Text here

Text here

Text here Text here Text here

Here Text here Text here Text


How do you organize your marketing when content and ads are merging

JYSK LAUNCHES IN MULTIPLE MARKETS

DK + SE

Countries

GROW COMMUNITY

Objective

61.000 FANS

Result so far

”Komfo proves that Facebook is more than just likes. There is also money to be made from Facebook advertising.”

Anders Lunde

JYSK


How do you organize your marketing when content and ads are merging

GET THE JOB DONE!

17.500 employees

2.000 stores

35 countries

STRATEGY

Distribution of ownership

Leading by example

Trial and error

Information

Inspiration

Education

KPIs


Starting from scratch

March 4th 2013: 0 Fans

April 4th 2013: 17.000 Fans

STARTING FROM SCRATCH


Two nice guys with the same objective

TWO NICE GUYS WITH THE SAME OBJECTIVE

Tom Cruise

Jan Bøgh, CEO JYSK


Implementation of conversation pixels on jysk dk and jysk se

IMPLEMENTATION OF CONVERSATION PIXELS ON JYSK.DK AND JYSK.SE

18x

Denmark

26x

Sweden


It s not all about the money

IT’S NOT ALL ABOUT THE MONEY

User engagement

User engagement

Expert advice on sleeping

Crowdsourching

Sleepingrelatedfun and games


Results future

RESULTS / FUTURE


Common pitfalls of social media

COMMON PITFALLS OF SOCIAL MEDIA


When you post on one media

WHEN YOU POST ON ONE MEDIA…


Don t auto feed to all other media

… DON’T AUTO-FEED TO ALL OTHER MEDIA


Make it relevant

MAKE IT RELEVANT


Keep it simple

KEEP IT SIMPLE


How do you organize your marketing when content and ads are merging

GET STARTED!


How do you organize your marketing when content and ads are merging

Lisbeth Chawes

Senior AccountExecutive, Komfo

[email protected]


  • Login