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Some final tidbits from Public Opinion and the Media

Some final tidbits from Public Opinion and the Media. Chapters 6 and 7. Political Socialization. Process by which one learns political attitudes and belief Agents of P.S. Family – why/when so influential? Mass Media – the “new parent”???

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Some final tidbits from Public Opinion and the Media

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  1. Some final tidbits from Public Opinion and the Media Chapters 6 and 7

  2. Political Socialization • Process by which one learns political attitudes and belief • Agents of P.S. • Family – why/when so influential? • Mass Media – the “new parent”??? • Be careful how much “parenting” we attribute to POLITICAL socialization – average age of major newscast viewer = 58 • School – Public School = Gov’t institution • How does it engage in Political Socialization?

  3. Conducting Polls • Check out pages 188-191 • Importance of RANDOM sampling • Notable failure • 1936 Literary Digest poll predicts victory for Alf Landon by 19% over FDR – used telephone and motor vehicle records – why is that a problem? • Problems associated with modern technology and polling? (cell phones and caller ID)

  4. Technology and Reporting • Instant Communication and Social Media • This kind of moment becomes big news:http://www.youtube.com/watch?v=D5FzCeV0ZFc • Other examples?

  5. Broad topics • Technology • Relationship between media/gov’t • Ideology • Political Socialization

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