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[Product or Service Name] Marketing Plan

Market Summary. Describe market past and present.Outline future market.Review information about business environment, market shifts, or major companies in the field that give indications of opportunities for your company.. Product Definition. Describe your product or service being marketed. Compet

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[Product or Service Name] Marketing Plan

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    1. [Product or Service Name] Marketing Plan [Your Name]

    2. Market Summary Describe market past and present. Outline future market. Review information about business environment, market shifts, or major companies in the field that give indications of opportunities for your company.

    3. Product Definition Describe your product or service being marketed

    4. Competition Summarize the competition. Outline your company’s competitive advantage.

    5. Positioning Outline the position of your product or service relative to competition. State advantages and disadvantages of your product or service.

    6. Communication Strategies Describe how you will communicate your product. Outline the demographics of potential clients.

    7. Public Relations Create a strategy for making the public aware of your products or services. Develop a method for your company to contribute to your community.

    8. Advertising Describe how you will advertise. List where you will advertise. Provide information about timing.

    9. Success Metrics List first-year measurable goals. List longer-range measurable goals. Describe requirements for success.

    10. Schedule Provide timeline of accomplishment of marketing plan. Indicate time-critical steps.

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