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International Career & Female. - overcoming the obstacles. Mie Krog Head of Marketing – JYSK Nordic. Mie Krog - Background. Education Cand Negot. University of Odense HD. Marketing. Professional Career Sales & Marketing Trainee - LEGO Key Account/Export Manager KiM’s

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international career female

International Career& Female

- overcoming the obstacles

Mie Krog

Head of Marketing – JYSK Nordic

mie krog background
Mie Krog - Background
  • Education
    • Cand Negot. University of Odense
    • HD. Marketing
  • Professional Career
    • Sales & Marketing Trainee - LEGO
    • Key Account/Export Manager KiM’s
    • Product Manager – KiM’s
    • Brand Manager – LEGO
    • Project Director – LEGO
    • Senior Director Global Branding – LEGO
    • Head of Marketing – JYSK Nordic
slide3
JYSK
  • International private held company
  • ”Good value for money for your bed, bath, home”
  • 8 Bio. DKK in Turnover
  • 730 shops across Europe
  • JYSK is in the process of revitalizing the business: – systems, processes, people, products, distribution, branding etc.
  • I have been hired to support the company in it’s transition from advertising driven to brand driven
who am i
Who am I?

Mie

Boss

MOM

MKRO

Best friend

Colleague

Sister

Aunt

no i am not schizophrenic
No, I am not schizophrenic!
  • But it helps…..
    • to be able to balance many different demands on you
    • to understand yourself and who you are
    • to know your limits
    • to know what effect you have on other people
    • to be sensitive to others around you
  • If you want to be active
  • in international business
where am i at in my career
Where am I at in my Career?

Deliberate

Choice

Horizontal

Trial & Error

Taking

Shape

Vertical

Opportunities

Seeing

options

International

Flavour

key motivating factors in international careers
Key Motivating Factors in International Careers
  • Increased level of:
    • complexity
    • learning opportunity
    • insights into self and others
    • level of drive and energy
    • variety in type of experiences

”Intensity”

”Change”

a few things to think about
A few things to think about…

D’s

D’s

P’s

P’s

D’s

D’s

D’s

P’s

P’s

P’s

the fabulous d s
The Fabulous D’s
  • Danes
    • All men aren’t like Danish men
    • All women aren’t like Danish women
  • Direct
    • Speak your mind but realize what effect it has
  • Dinner
    • Be sensitive to local customs
  • Drinks
    • Do spend time on socializing
  • Dating
    • Don’t mix romance and business
the dominating p s
The Dominating P’s
  • Professional
    • Stay focused and fact based
    • Emotions and feelings are OK but not enough
  • Performance
    • Remember 80/20 - It’s OK to show off and bluff
  • Prioritisation
    • Make sure you focus on what is important
  • Personal motivation
    • Know what makes you tick and act on it
  • Private life
    • Make smart choices
be prepared
Be prepared….
  • Think International
    • Do apply for international transfers
    • Feel comfortable speaking other languages
    • Seek international friends
    • Be interested in international business affairs
  • Organize yourself
    • Clothing
    • Extra toiletries
    • Comfortable shoes
    • Good luggage
    • Extra wallet and world wide creditcards
    • Always keep your passport with you
    • A good travel agent
    • Flexible arrangements at home (childcare, pets, plants)
and last but not least
And last but not least…..
  • Enjoy
    • Airports
    • Hotels
    • Restaurants
  • And accept

- that fixed schedules do not exist

    • that you can try to plan but won’t always be able to
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