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Coke Goes High-Tech to Mix Its Sodas By: Valerie Bauerlein

Coke Goes High-Tech to Mix Its Sodas By: Valerie Bauerlein. Presented By: Evan Ropp Eric Watkins Sarah Ruatta. History of Coca-Cola. Introduced in 1886 by a pharmacist named Frank Robinson in Atlanta, GA. First sold at a soda fountain Only 9 servings per day were sold

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Coke Goes High-Tech to Mix Its Sodas By: Valerie Bauerlein

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  1. Coke Goes High-Tech to Mix Its SodasBy: Valerie Bauerlein Presented By: Evan Ropp Eric Watkins Sarah Ruatta

  2. History of Coca-Cola • Introduced in 1886 by a pharmacist named Frank Robinson in Atlanta, GA. • First sold at a soda fountain • Only 9 servings per day were sold • First year sales= $50 • Now, with 1.4 billion beverages sold each day, they are one of the most successful beverage companies in the world

  3. Article Summary • Coca-Cola wants to add life to soft-drink sales by letting restaurant goers mix up to 104 different drinks • The new curved medal shell is designed by the designers of Ferrari racecars • Has special technology that releases proper amounts of concentrate • Coke charges 30% more than traditional fountains

  4. Article Summary cont… • Soda business needs innovation • Sales decreased the past 5 years and fell 2.1% in 2009 • Coke has 70% of the U.S. market • They have 34 patents on this machine • Perfect pour technology • Flavors don’t mix between drinks • Has been running 6 months of tests with 69 machines • Adds an experience to the restaurant • Coca-Cola plans on placing 500 new machines around the country

  5. SWOT • Strengths • Brand equity/image & recognition • Product distribution and worldwide network • Solid financial performance • One of the world's most recognized brand • Product diversification (water, juices, soft drinks, sport drinks, etc) • Weaknesses • Customer concentration, particularly in the US (Wal-Mart accounts for more than 10% of Coca Cola's business in the US) • There are a lot of loyal Pepsi customers and not many loyal Coca-Cola customers • Bad Global website compared to Pepsi.

  6. SWOT Analysis • Opportunities • Bottled water growth • Acquisitions of smaller players • Health consciousness growth, specifically of the baby boomers • Non-carbonated drinks are the fastest-growing part of the industry • Threats • Commodity prices growth • Image perception in certain parts of the world (i.e., Colombia) • Smaller, more nimble operators/players • Key competitors (Pepsi, etc) • Energy drinks

  7. Works Cited • http://online.wsj.com/article/SB10001424052748703612804575222350086054976.html • http://www.wikiswot.com/SWOT/3_Consumer_Packaged_Goods_%28CPGs%29/Coca_Cola.html • http://www.youtube.com/watch?v=tp1uF3rF4oI&feature=related • http://heritage.coca-cola.com/

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