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Data Center Solutions Marketing Data Center Business Advantage Customer Proof Points. January 2010 Anne Plese and Meredith Sabye. DRAFT. Cisco Data Center Architecture Differentiators. TECHNOLOGY INNOVATION. BUSINESS VALUE.

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Data center solutions marketing data center business advantage customer proof points

Data Center Solutions MarketingData Center Business Advantage Customer Proof Points

January 2010

Anne Plese and Meredith Sabye

DRAFT


Cisco data center architecture differentiators

Cisco Data Center Architecture Differentiators

TECHNOLOGYINNOVATION

BUSINESS VALUE

  • Built foundation for 100 percent virtualized application environment

  • Postponed capital outlay for new storage array

  • Provisioned hardware for new customer environment in one day

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

Comprehensive product portfolio

Standards based

Platform choice – dedicated, virtual, appliance

Significant R&D

Long-term investment protection

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators1

Cisco Data Center Architecture Differentiators

TECHNOLOGYINNOVATION

  • Cloud Infrastructure for new services

  • Reduced TCO: 60% less power, 70% less cabling & simpler operations

  • VMs deployed 25% faster

BUSINESS VALUE

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

Comprehensive product portfolio

Standards based

Platform choice – dedicated, virtual, appliance

Significant R&D

Long-term investment protection

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators2

Cisco Data Center Architecture Differentiators

TECHNOLOGYINNOVATION

  • Five data centers into one virtual network

  • Asset utilization up 25 to 30 percent,

  • Operating costs down 30 to 35 percent in 3 years

  • Positioned for automated provisioning

BUSINESS VALUE

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

Comprehensive product portfolio

Standards based

Platform choice – dedicated, virtual, appliance

Significant R&D

Long-term investment protection

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators3

Cisco Data Center Architecture Differentiators

TECHNOLOGYINNOVATION

Integrated computing optimized for virtualization

Backups and restoration in minutes

Reduction in cabling, interface and energy costs

Simplified management

BUSINESS VALUE

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

Comprehensive product portfolio

Standards based

Platform choice – dedicated, virtual, appliance

Significant R&D

Long-term investment protection

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators4

Cisco Data Center Architecture Differentiators

BUSINESS VALUE

  • Preserved existing operational expertise

  • Differentiated service by enabling higher application performance

  • Gained flexibility to meet different customer requirements

SYSTEMS EXCELLENCE

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

  • Integrated systems simplify design, deployment and management

  • Scalable, flexible building blocks accelerate new service creation

  • Open standards and APIs means customer retains choice and control

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators5

Cisco Data Center Architecture Differentiators

BUSINESS VALUE

  • Platform allows real-time interdepartmental communications and well-informed decision-making

  • Consolidated technology resources

  • Automated data center processes

  • Reduced overall data center power, cooling, and maintenance costs

SYSTEMS EXCELLENCE

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

  • Integrated systems simplify design, deployment and management

  • Scalable, flexible building blocks accelerate new service creation

  • Open standards and APIs means customer retains choice and control

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators6

Cisco Data Center Architecture Differentiators

BUSINESS VALUE

  • Achieved 99.999 percent availability

  • Accelerated new service introduction from weeks to minutes

  • Increased server-to-blade ratio from 15:1 to 35:1, and consolidated from 540 to 12 switch ports

SYSTEMS EXCELLENCE

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

  • Integrated systems simplify design, deployment and management

  • Scalable, flexible building blocks accelerate new service creation

  • Open standards and APIs means customer retains choice and control

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators7

Cisco Data Center Architecture Differentiators

BUSINESS VALUE

  • Provisioned 28 logical servers in three days, spending 74 percent less compared to previous architecture

  • Managed 120 servers with only two system administrators

  • Reduced per-server management costs from $1575 to $80

SYSTEMS EXCELLENCE

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

  • Integrated systems simplify design, deployment and management

  • Scalable, flexible building blocks accelerate new service creation

  • Open standards and APIs means customer retains choice and control

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators8

Cisco Data Center Architecture Differentiators

BUSINESS VALUE

  • Help reduce data center circuit, energy, and facility costs

  • Greatly simplify data center management

  • On track to complete consolidation and migration on time and within budget

SYSTEMS EXCELLENCE

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

  • Integrated systems simplify design, deployment and management

  • Scalable, flexible building blocks accelerate new service creation

  • Open standards and APIs means customer retains choice and control

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators9

Cisco Data Center Architecture Differentiators

BUSINESS VALUE

  • Extremely high availability with lower costs and simplified management

  • Server provisioning in minutes

  • Decreased server management by 80%

SYSTEMS EXCELLENCE

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

  • Integrated systems simplify design, deployment and management

  • Scalable, flexible building blocks accelerate new service creation

  • Open standards and APIs means customer retains choice and control

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators10

Cisco Data Center Architecture Differentiators

  • Superior platform for secure service offering

  • Saved $900K in upfront capital costs; $37K in annaul energy savings

  • Planned and deployed complete infrastructure in 98 days

BUSINESS VALUE

SYSTEMS EXCELLENCE

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

  • Integrated systems simplify design, deployment and management

  • Scalable, flexible building blocks accelerate new service creation

  • Open standards and APIs means customer retains choice and control

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators11

Cisco Data Center Architecture Differentiators

  • Operational costs reduced by 30% and capital costs by 20%

  • Overnight service creation for trading customers

  • Improved data processing and application scalability

BUSINESS VALUE

SYSTEMS EXCELLENCE

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

  • Integrated systems simplify design, deployment and management

  • Scalable, flexible building blocks accelerate new service creation

  • Open standards and APIs means customer retains choice and control

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators12

Cisco Data Center Architecture Differentiators

Cisco Data Center Architecture Differentiators

  • Optimized VMware and Virtual Desktop deployment

  • On-demand applications

  • Faster response times for Students, Teachers

  • Lower TCO via reduced OPEX and increased asset longevity

BUSINESS VALUE

SOLUTION DIFFERENTIATION

SOLUTION DIFFERENTIATION

SYSTEMS EXCELLENCE

  • Proven solutions to meet specific needs allow rapid provisioning and deployment

  • Integrated offers include infrastructure, services and support

  • Open solution stack for choice and flexibility

  • Cisco Validated Designs = blueprint for success

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators13

Cisco Data Center Architecture Differentiators

Cisco Data Center Architecture Differentiators

  • Cost-efficient platform for Oracle hosting

  • 20% reduction in application operating costs

  • Achieved high performance of service delivery

BUSINESS VALUE

SOLUTION DIFFERENTIATION

SOLUTION DIFFERENTIATION

SYSTEMS EXCELLENCE

  • Proven solutions to meet specific needs allow rapid provisioning and deployment

  • Integrated offers include infrastructure, services and support

  • Open solution stack for choice and flexibility

  • Cisco Validated Designs = blueprint for success

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators14

Cisco Data Center Architecture Differentiators

BUSINESS VALUE

BUSINESS VALUE

  • Created opportunity for €300,000 potential new revenue

  • Estimated savings of €250,000 from in-sourcing content delivery

  • Time to market accelerated by 50 percent

SOLUTION DIFFERENTIATION

SYSTEMS EXCELLENCE

New IT and Business Models to drive Transformation

Business Agility driving new Service Creation; accelerating revenue

Support for top line growth and lower TCO to improve profitability

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators15

Cisco Data Center Architecture Differentiators

BUSINESS VALUE

BUSINESS VALUE

  • High level of security for cloud-based services

  • Provision cloud-based services in 24 hours or less

  • Ability to add customers without expanding staff

SOLUTION DIFFERENTIATION

SYSTEMS EXCELLENCE

New IT and Business Models to drive Transformation

Business Agility driving new Service Creation; accelerating revenue

Support for top line growth and lower TCO to improve profitability

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators16

Cisco Data Center Architecture Differentiators

BUSINESS VALUE

BUSINESS VALUE

  • More flexible platform enabled faster expansion

  • Using less energy reduced operating costs

  • Automation enhanced customer experience

SOLUTION DIFFERENTIATION

SYSTEMS EXCELLENCE

New IT and Business Models to drive Transformation

Business Agility driving new Service Creation; accelerating revenue

Support for top line growth and lower TCO to improve profitability

TECHNOLOGY INNOVATION


Cisco data center architecture differentiators17

Cisco Data Center Architecture Differentiators

BUSINESS VALUE

BUSINESS VALUE

  • Private cloud for main business application and virtual desktops

  • Seamless integration oaf acquired IT systems

  • $1.1 million resource cost avoidance annually

SOLUTION DIFFERENTIATION

SYSTEMS EXCELLENCE

New IT and Business Models to drive Transformation

Business Agility driving new Service Creation; accelerating revenue

Support for top line growth and lower TCO to improve profitability

TECHNOLOGY INNOVATION


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