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Corporate Social Responsibility. MIRIBIS 06 DECEMBER, 2012 GERALD J ROHAN. The New Paradigm in Business Education. How Corporate Social Responsibility, Business Ethics and Responsible Management deliver Sustainability to Shareholders and Stakeholders. OR.

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Corporate Social Responsibility

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Corporate Social Responsibility

MIRIBIS

06 DECEMBER, 2012

GERALD J ROHAN


The New Paradigm in Business Education

How Corporate Social Responsibility, Business Ethics and Responsible Management deliver Sustainability to Shareholders and Stakeholders


OR

How philosophy is saving business!


Current Paradigm

  • Business Education necessarily focuses on the purpose and vocabulary of business

  • Business Education necessarily focuses on the activities of business

    • Marketing- Operations

    • Accounting- Economics

    • Finance- Management


Is that enough?

  • Leadership is one of the missing elements

  • Business Ethics is another missing element

  • We prepare students to become business:

    • Specialists

    • Experts

    • Managers

    • Directors

    • CEOs

  • Do we prepare them to be Leaders?


Answer

  • Unfortunately No!

  • Major corporations have a developed processes to help managers become leaders through a Successor Planning Process.

  • This process provides leadership development with a corporate context, but it is also part of Corporate Sustainability


Why Leaders?

  • Leaders are:

    • Agents of change:

    • Provide Vision

    • Articulate Values

    • Empower People

  • Leaders are the “Tone at the Top”


Tone at the Top

  • The Tone at the Top is the single most important attribute needed for Corporate Social Responsibility to have meaning.

  • People follow was is done, not what is said.


Phil.

Ethics

Integrity

Values

Financial Stewardship

Management of Assets

Responsible Profitabiltiy

Compliane: Legal and Financial, Regulatory, etc

Corporate Social Responsibilty


“No man is an island”

No man is an island,Entire of itself.Each is a piece of the continent,A part of the main.

John Donne, 1624


How Do We Teach Values?

  • Students hopefully will have them

  • Get students to come in touch with them

    • Attitudes, Values and Beliefs are often manifest in the way we think about dilemmas

    • Not just what is the Answer, but what is the Action.


Challenge

  • Behavior is Above the Water Line and Visible

  • Values Attitudes are Below. Not Visible

  • They drive behavior


Approaches

  • Behavior is controlled by Rules (or last least we attempt to control behavior)

  • Attitudes, Values, Beliefs are developed by:

    experience

    family,

    school,

    culture,

    society


How do go below

  • Philosophy:

    • Greeks

    • Utilitarianism

    • Universality

  • Rights

    • Right to life versus “Do the most good_


What is the Objective

  • Business Ethics is about choice!

  • We need to provide students the methodology to help them make the Right Choices in life and in business.


Tucker Model

  • Is it profitable?

  • Is it legal?

  • Is it right?

  • Is it fair?

  • Is it environmentally sustainable?

    Environmentally = total environment, e.g. PESTEL


Professional Standards

  • Doctors

  • Lawyers

  • Accountants

  • Financial Analyst

  • Brokers


New ParadigmEthics as integral to all subjects

  • We need courses in CSR and Business Ethics to provide the framework and the methodology.

  • Business Ethics needs to be integrated into all course in which choices are made:

    • Ethics in Marketing

    • Ethics in Accounting

    • Ethics in Finance

    • Ethics in Management

    • Ethics in Operations

    • Ethics in Economics


Thank you!

Gerald J Rohan

[email protected]

+7985 210 2581


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