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Relatore: Chiar.mo Prof. Andrea Fontana Correlatore: Chiar.mo Prof. Fabio Muzzio

Università degli Studi di Pavia CORSO DI LAUREA MAGISTRALE INTERDIPANTIMENTALE IN COMUNICAZIONE PROFESSIONALE E MULTIMEDIALE. Hybrid Events & Storytelling Possible narratives of a hybrid scenario. Relatore: Chiar.mo Prof. Andrea Fontana Correlatore: Chiar.mo Prof. Fabio Muzzio.

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Relatore: Chiar.mo Prof. Andrea Fontana Correlatore: Chiar.mo Prof. Fabio Muzzio

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  1. Università degli Studi di Pavia CORSO DI LAUREA MAGISTRALE INTERDIPANTIMENTALE INCOMUNICAZIONE PROFESSIONALE E MULTIMEDIALE Hybrid Events & StorytellingPossible narratives of a hybrid scenario Relatore: Chiar.mo Prof. Andrea Fontana Correlatore: Chiar.mo Prof. Fabio Muzzio Tesi di Laurea di Barbara Rizzi Anno Accademico 2012/2013

  2. «Narrationis a much a part of human nature asbreath and the circulation of the blood.» A.S. Byatt

  3. WE MAKE SENSE OF THE WORLD THROUGH Stories WHAT? why?

  4. The deeper way to untimely communicate to the true self of each single people composing the audience. STORYTELLING Call of an action

  5. Not to persuade, but to engage Storytelling Trance experience BILIEVING IN DRAGONS

  6. WhatifStorytelling and the MICE Business meet? Events Conference Meeting Incentive

  7. Whatisshaking the business? New Technologies are shaping the way to the future

  8. HYBRID EVENTS A hybrid event is a tradeshow, conference, unconference, seminar, workshop or other meeting that combines a live in-person event with a virtual online component. - MPI Foundation - 2012

  9. Whyto go Hybrid? • Expands and extends reach of audiences • Reduce impact cost • Easily accessible by everyone • Augments and facilitates face-to-face throughout distances • Is already being used by clients as part of everyday life

  10. CS.1 The 14° ICEM Conference 2012 International Conference of Emergency Medicine Whyto go Hybrid? • June 27-30, 2012 • Convention Centre Dublin (CCD), Dublin, Co.Dublin, Ireland • Over 2,200 delegates • 1,000 tweets a day • «Tweet Up» by 40 delegates Turning Point

  11. CS.1 The 14° ICEM Conference 2012 International Conference of Emergency Medicine Major Emergency Demonstration at Docklands Railway Station, Thursday 28th June 2012

  12. CS.1 The 14° ICEM Conference 2012 International Conference of Emergency Medicine While waiting for a bus … by David Corbet (@corbetron)

  13. CS.2 The FRESH Conference 2014 Designingeffectivemeetings • January 26-28, 2014 • Copenhagen • Close group of 200 meeting professionalsattendingonsite • MainTheme: “Present People” • 97% of all present meeting professionals enjoyed FRESH14 • 90% will reconnect with someone they met at FRESH14 • 81% say the experiences something they had hoped for… Turning Point

  14. CS.2 The FRESH Conference 2014 Designingeffectivemeetings The Cyborg Participant, EvelineAernaudts

  15. CS.2 The FRESH Conference 2014 Designingeffectivemeetings Scopia – Online Platform

  16. To keep in mind for a successful hybrid event organization • “Pre” (Analysis & Planning) • “During” (Performing) • “Post” (Developing)

  17. Isthereany chance to combine them? Destiny Growourknowledge Heroes Real People Engagement Trust & Faith Conflict Schedule

  18. For a compellingstorytellingstrategyweneed to connect to the memory of the reader Whateventdoes is to makeexperienceMemorable

  19. “People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.” — Seth Godin Thankyou

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