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303LON and 308LON. Business research methods: an introduction . Unit: 2. Welcome. Module Learning Outcomes. On completion of this module you will be able to: Work independently within an organisation, demonstrating initiative and commitment

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303lon and 308lon

303LON and 308LON

Business research methods: an introduction

Unit: 2



Module learning outcomes
Module Learning Outcomes

On completion of this module you will be able to:

  • Work independently within an organisation, demonstrating initiative and commitment

  • Review the literature relating to a business issue

  • Analyse valid and reliable evidence to draw sound business conclusions

  • Write a coherent project report communicating a solution or response to the business issue

  • Reflect on your working practices in relation to your Personal Development Plan



Unit learning outcomes
Unit Learning Outcomes

On completion of this unit you will be able to:

  • Share the key themes from your Skills Audit

  • Revisit the key stages in the production of business and management research

  • Appraise and use a range of methods to identify an area of interest to research for your Project Report



Business skills project work
Business Skills: Project Work

Why is project work important in organisations?

  • Growing working practice in organisations

  • Specific and non-routine work

  • Complex and discrete nature of work

  • Clearly defined goals within a specified timescale

  • Require a range of self-management skills including control

    Source:

    Cameron (2009: 375)


Purpose of business and management research
Purpose of Business and Management Research

Why do business research? …because there is an aspect of our understanding of what goes on in organisations that is to some extent unresolved (Bryman & Bell, 2007)

The purpose of Business and Management Research is:

  • To improve organisational performance though increased effectiveness and efficiency

  • To increase our understanding of how organisations work, and their impact on individuals and society


Assessment 303lon workplace project
Assessment: 303LON Workplace Project

Regular Assignment 1 (40%): Produce a Reflective Diary that demonstrates evidence of learning, as a result of carrying out your project, about:

  • The subject of your research

  • Your research skills

  • Your professional and business skills

    Word Count: 1000

    End of Module Assessment (60%): Produce a Project Report that investigates a current issue facing your selected organisation and presents a clear set of recommendations.

    Word Count: 4000


Assessment 308lon workbased project
Assessment: 308LON Workbased Project

End of Module Assessment (100%): Produce a Project Report that investigates a current issue facing your selected organisation or industry and presents a clear set of recommendations.

Word Count: 4000


Business skills project stages
Business Skills: Project Stages

Source:

Cameron (2009: 378)



Selecting a research topic
Selecting a Research Topic

Based on:

Saunders et al (2009)

What makes good business and management research?

  • The topic is clearly defined

  • Meets the requirements of the marking criteria

  • Uses a variety of techniques to generate research questions

  • Has clear research questions based on relevant literature

  • Incorporates relevant theory

    Starts with a proposal that:

  • Presents well organised ideas

  • Describes clearly what will be done and why

  • Justifies how the research questions will be answered


Research topic standards
Research Topic Standards

Based on:

Saunders et al (2009)


Generating research topic ideas
Generating Research Topic Ideas

Source:

Saunders et al (2009)


Identifying your research topic
Identifying Your Research Topic

Disagree with theories

Puzzles & contradictions

Topics from previous modules

Based on:

Bryman & Bell (2007)

Gap in the literature

Employers

My Burning Question

Gap between theory and reality

Reasons for differences

Linked to career goals

Personal experience


Theories and model in research
Theories and Model in Research

Source:

Saunders et al (2009)


Research topics pestel
Research Topics – PESTEL

Source:

Mullins (2010: 91)


Research topics swot
Research Topics – SWOT

Source:

Mullins (2010: 545-46)


Research topics secondary sources
Research Topics – Secondary Sources

  • Books

  • Journals

  • Government reports

  • Organisation websites or intranet

  • Professional Body websites

  • Staff surveys

  • Newspapers and weekly publications


Business skills project work1
Business Skills: Project Work

Unit 2 Priority Actions:

  • Decide on a Research Topic

  • What are you investigating and why?

  • What are your reasons for choosing this area to investigate?

    • How will this research benefit the organisation?

    • How will this research benefit you?

      Be ready to present back in Unit 3


Knowledgecast summary
Knowledgecast Summary

  • Share the key themes from your Skills Audit

  • Revisit the key stages in the production of business and management research

  • Use a range of methods to identify an area of interest to research for your Project Report


Seminar brainstorming your topic
Seminar: Brainstorming your Topic

In your work groups:

  • Share your initial ideas for a Research Topic

  • Select one idea and brainstorm a range of perspectives

  • Consider whether this example research topic is:

    • Feasible? Worthwhile? Relevant?

    • Linked to your career goals

    • Linked to theory or models from your studies

    • Supported by existing knowledge

    • Contributes to existing knowledge


Business skills project work2
Business Skills: Project Work

Unit 2 Priority Actions:

  • Decide on a Research Topic

  • What are you investigating and why?

  • What are your reasons for choosing this area to investigate?

    • How will this research benefit the organisation?

    • How will this research benefit you?

      Be ready to present back in Unit 3


What are we going to cover next
What are we going to cover next?

In our next Unit, we will:

  • Formulate research questions from our research topics

  • Investigate the types of information and data to be used in your project

  • Assess the benefits and limitations of types of data in relation to your research


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