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TRUE Code Hotel Program PowerPoint PPT Presentation

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TRUE Code Hotel Program. Delivering hotel bookings to your branded website. Travel Retailers Universal Enumeration Why Travel Agents choose TRUE.

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TRUE Code Hotel Program

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TRUECode Hotel Program

Delivering hotel bookings

to your branded website

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Travel Retailers Universal EnumerationWhy Travel Agents choose TRUE

  • In 2001, IATA and OSSN created the travel agency code known as TRUE. Travel agents use their TRUE Code to book hotels, cruises, rail, car, air consolidators and tours.

    To qualify for a TRUE code, travel agents must have the following criteria:

    • Provide documented proof of state registration with the “Seller of Travel” laws, in your state or other states that require out of state sellers of travel to register

    • Provide proof of an established professional business checking account

    • Maintain an active “agency” membership with OSSN, a professional travel trade association.

    • Minimum 6 months experience selling and promoting travel

  • About 90% of TRUE Code agents book through brand's supplier’s websites and other online travel content.

  • OSSN and TRUE invest heavily in agent training and educational programs, including monthly Webinar meetings and chapter meetings that are managed by OSSN and their 80 chapter directors.

  • Over 240 Host Agencies are members of OSSN. These professional Host Travel Agencies support the education and training programs that OSSN delivers to their members.

  • Here are just a few Consortia and Travel Networks that support and are actively involved with OSSN; CCRA, TravelSavers, Mast, Nest and

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Bringing the product to the customer at a reduced Cost

  • TRUE code agents book travel through online channels, and about 67% of our membership book hotels through various online agencies.

  • When you partner with TRUE we will deliver our agent bookings directly to your branded website, a WIN-WIN.

  • Your cost of distribution is greatly reduced and our agents benefit from ease of booking directly through your branded website.

Estimated Costs to Hotel to Book a Room Costing $220 using different booking Channels.

(Marketing Leadership in Hospitality and Tourism- Shoemaker, Lewis, Yesawich. p. 528)

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Marketing in Action-Capture your share of the TRUE homebased business

Education and Training-

  • TRUE agents are an extension of your hotel sales team, so make certain that all your information is up to date on your links, specialist programs and other training tools on your brand link at

  • TRUE agents specialize in group and leisure travel segments worldwide.

  • TRUE Webinar - Use your complimentary Webinar to speak to our agents about your specialist programs, new hotel openings and renovations, focus study or new hotel promotions.

  • Communicate often to keep your relationship alive and fresh with our agent community.

  • Educate your reservations, sales, customer and guest service teams about the TRUE Code. A solid marketing strategy is “word of mouth” promotion; so make it easy for TRUE agents to book and they will tell everyone.

  • Pay hotel commission promptly. Paying a hotel commission is the last step in the sales cycle, all agents reward hotels that pay them their commissions.

  • Network and build agent relationships with the OSSN Chapter Presidents. OSSN has over 80 chapters located throughout the US, so you can effectively target market. Visit

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Glossary of Terms

  • TRUE- Travel Retailer Universal Enumeration. An accredited travel identification that allows travel agents to book travel for their customers and receive a commission for their services. The TRUE Code travel identification is in its 8th year.

  • OSSN - Outside Sales Support Network. A professional travel trade association that furthers the professional development, education and success of the independent travel agent. OSSN is celebrating their 20th year in business.

  • Seller of Travel- A state issued certificate that allows an agent to sell travel to the consumer in that state. TRUE will not accept any agency that does not comply with the Seller of Travel Laws within their state of business as required by law.

  • PATH- is a non-profit, all-encompassing, non-partisan corporation known as the Professional Association of Travel Hosts, Inc. PATH's members are comprised of Host Agencies only. OSSN/TRUE are allied members of PATH.

  • Host Agency - A travel company with ARC, IATA, CLIA and TRUE accreditation that allows its independent contractors to operate under their umbrella.

  • Independent Agent - usually caters to special or niche markets, such as leisure travelers with interests in cruising, golf and tennis, cultural and culinary tours, adventure travel, and group travel.

  • Travel Agent valuation- a type of competitive advantage that seeks to improve relationships with the travel agent industry to secure a greater volume of business.

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Contact Information- TRUE

  • To become a TRUE Hotel Partner click on

  • For information on the TRUE Hotel Program email [email protected]

  • To verify a TRUE Code click on

  • To contract TRUE email [email protected]

  • To learn more about Home-based agents click on

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