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Third Wall Theatre Company

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Third Wall Theatre Company. Outline. Where Third Wall is Audience, strengths, weaknesses Strategy for marketing The Misanthrope E-mail lists, media, time of year Tactics Event, print, radio, television, partnerships. Where Third Wall is. Audience Females, professionals, 45-59

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Presentation Transcript
outline
Outline
  • Where Third Wall is
      • Audience, strengths, weaknesses
  • Strategy for marketing The Misanthrope
      • E-mail lists, media, time of year
  • Tactics
      • Event, print, radio, television, partnerships
where third wall is
Where Third Wall is
  • Audience
      • Females, professionals, 45-59
  • Challenges
      • Political climate
      • Technological climate
  • Strength
      • Communication
  • Weakness
      • Time
key strategic directions
Key Strategic Directions
  • Improve communication with audience
  • Media coverage
  • Market the play
  • Increase ticket sales
  • Maximize theatre location
  • Partnerships with other businesses
membership benefits
Membership Benefits
  • Unique offers
  • Free giveaways
  • The experience of theatre
  • Dynamic benefits
membership appreciation night
Membership Appreciation Night
  • Will directly reach target audience
  • Offer guests food, beverages and sneak peek at upcoming production
  • Buy tickets, memberships or donate money
  • Molière as master of ceremony
print media options
Print Media Options
  • Newspapers
  • Press releases
  • Magazines
  • Posters
  • Brochures and handbills
newspapers
Newspapers
  • Ottawa Citizen
      • Young urban professionals
      • High disposable incomes
      • Living in or around Ottawa area
  • Xpress
      • Those interested in cultural events
      • Young adults
  • The Gazette
      • E-newsletter circulated by the paper
press releases
Press Releases
  • Released prior to important printing deadlines
  • Streamlined
  • Attention grabbing headlines
  • Newsworthy elements
  • Contact information
magazines
Magazines
  • Ottawa City Life
  • Ottawa Life
  • Where
posters
Posters
  • Targets female theatre goers, 45-59
  • Targets downtown residents, including those in area of University of Ottawa campus
  • April 26 to May 10
bus advertising
Bus Advertising
  • Highly visible
  • High volume
  • Take one cards
brochures
Brochures
  • Permanent record of information
  • In colour, double-sided, with all relevant information
      • Third Wall logo and contact information
      • Description of play
      • Theatre location and map
      • Logos of sponsors or partners
      • Coupons
handbills
Handbills
  • Handed out on or around U of O campus
      • Targets individuals that live in area
  • Includes:
      • Colourful image
      • Third Wall’s logo and contact information
      • Web site address
      • Maps to the theatre
radio
Radio
  • Four 15 second commercials
  • Starting May 2, 2004 on Majic 100 and 580 CFRA
  • Broadcast between 6am and 1am
television
Television
  • Medium for the masses
  • 14 commercial spots over a two-week period, May 5-19
  • 30 seconds for the Dr. Phil crowd
  • Cost: $20, 500
partnerships
Partnerships
  • Short performances in Major Hill’s Park
  • 3 Tulip Festival weekends in May
  • Add Tulip Festival logo to promotional material
conclusion
Conclusion
  • Jen
      • Memberships
  • Candace
      • Press release
      • Print ads
  • Kathryn
      • Broadcast ads
  • Alexa
      • Partnerships
ad