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Third Wall Theatre Company PowerPoint PPT Presentation

Third Wall Theatre Company. Outline. Where Third Wall is Audience, strengths, weaknesses Strategy for marketing The Misanthrope E-mail lists, media, time of year Tactics Event, print, radio, television, partnerships. Where Third Wall is. Audience Females, professionals, 45-59

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Third Wall Theatre Company

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Presentation Transcript


Third wall theatre company

Third Wall Theatre Company


Outline

Outline

  • Where Third Wall is

    • Audience, strengths, weaknesses

  • Strategy for marketing The Misanthrope

    • E-mail lists, media, time of year

  • Tactics

    • Event, print, radio, television, partnerships


  • Where third wall is

    Where Third Wall is

    • Audience

      • Females, professionals, 45-59

  • Challenges

    • Political climate

    • Technological climate

  • Strength

    • Communication

  • Weakness

    • Time


  • Key strategic directions

    Key Strategic Directions

    • Improve communication with audience

    • Media coverage

    • Market the play

    • Increase ticket sales

    • Maximize theatre location

    • Partnerships with other businesses


    Membership benefits

    Membership Benefits

    • Unique offers

    • Free giveaways

    • The experience of theatre

    • Dynamic benefits


    Membership appreciation night

    Membership Appreciation Night

    • Will directly reach target audience

    • Offer guests food, beverages and sneak peek at upcoming production

    • Buy tickets, memberships or donate money

    • Molière as master of ceremony


    Print media options

    Print Media Options

    • Newspapers

    • Press releases

    • Magazines

    • Posters

    • Brochures and handbills


    Newspapers

    Newspapers

    • Ottawa Citizen

      • Young urban professionals

      • High disposable incomes

      • Living in or around Ottawa area

  • Xpress

    • Those interested in cultural events

    • Young adults

  • The Gazette

    • E-newsletter circulated by the paper


  • Press releases

    Press Releases

    • Released prior to important printing deadlines

    • Streamlined

    • Attention grabbing headlines

    • Newsworthy elements

    • Contact information


    Magazines

    Magazines

    • Ottawa City Life

    • Ottawa Life

    • Where


    Posters

    Posters

    • Targets female theatre goers, 45-59

    • Targets downtown residents, including those in area of University of Ottawa campus

    • April 26 to May 10


    Bus advertising

    Bus Advertising

    • Highly visible

    • High volume

    • Take one cards


    Brochures

    Brochures

    • Permanent record of information

    • In colour, double-sided, with all relevant information

      • Third Wall logo and contact information

      • Description of play

      • Theatre location and map

      • Logos of sponsors or partners

      • Coupons


    Handbills

    Handbills

    • Handed out on or around U of O campus

      • Targets individuals that live in area

  • Includes:

    • Colourful image

    • Third Wall’s logo and contact information

    • Web site address

    • Maps to the theatre


  • Radio

    Radio

    • Four 15 second commercials

    • Starting May 2, 2004 on Majic 100 and 580 CFRA

    • Broadcast between 6am and 1am


    Television

    Television

    • Medium for the masses

    • 14 commercial spots over a two-week period, May 5-19

    • 30 seconds for the Dr. Phil crowd

    • Cost: $20, 500


    Partnerships

    Partnerships

    • Short performances in Major Hill’s Park

    • 3 Tulip Festival weekends in May

    • Add Tulip Festival logo to promotional material


    Conclusion

    Conclusion

    • Jen

      • Memberships

  • Candace

    • Press release

    • Print ads

  • Kathryn

    • Broadcast ads

  • Alexa

    • Partnerships


  • Login