Rising in the EM Profession - PowerPoint PPT Presentation

Rising in the em profession l.jpg
Download
1 / 53

Rising in the EM Profession Presented by: Joe F. Head, Dean of University Admissions and Enrollment Services Kennesaw State University Rising in the EM Profession Introduction to Strategic Enrollment Management Part I: SEM Pathways for Career Professional Development Common Functions

Related searches for Rising in the EM Profession

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

Download Presentation

Rising in the EM Profession

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Rising in the em profession l.jpg

Rising in the EM Profession

Presented by:

Joe F. Head, Dean of University Admissions and Enrollment Services

Kennesaw State University


Rising in the em profession2 l.jpg

Rising in the EM Profession

Introduction to Strategic Enrollment Management

Part I:

SEM Pathways for Career Professional Development


Common functions l.jpg

Common Functions


Rising in the profession l.jpg

Rising in the Profession

Developing Professional Enrollment Officers

  • Direct your career to

    the next level

  • Make your campus a

    Stakeholder in your career


Recognizing mile stones l.jpg

Recognizing MileStones

  • RookiesFirst year professionals

    Entry level counselors, evaluators & recruiters

  • TransientsGone within 5 years

    Temporaries filter out in a few years, rarely rise or contribute

  • Stalled /PlateauHit career ceiling

    Office Baggage, marking time, blocked or ceiling impaired,

  • Rising Stars5+ years, Contributions

    Trusted young professionals; consistent, productive partners

  • Veterans 10 -30+ years, Asst/Assoc/Directors

    Vested, advanced degree, chaired committees, specialty,; legendary service,

    rise to deans, VP levels, association offices, consult /teach. (Heavy Hitters)

    Deans, V. P. s, Chief Executive Enrollment Officers

    Enrollment planners, enrollment management outcomes


Enrollment management awareness l.jpg

Enrollment Management Awareness

FundamentalRoles

  • Recruitment Road Runners

  • Student Marketing

  • Admissions/Processing

  • Records/Registration

  • Financial Aid

  • Technology

  • Orientation/Testing

  • Student Advisement

  • Retention

  • Student Accounts


Find your niche l.jpg

Find Your Niche

Recognize Territories of Expertise

  • Student Marketing

  • Degree Program Certification

  • Enrollment Development

  • Personnel Management

  • Enrollment Management Technology (EMT)

  • Data Systems, Processing & Work Flow

  • Counseling - Customer Service

  • Records Preservation & Retrieval

  • Big Picture Developer/Visionary

  • Enrollment Forecasting


Distinguished in service veterans l.jpg

Distinguished ‘In-Service’ Veterans

Angela Harris

Susan Blake and Gini Head

Walter Peacock

Julie Cook

Kim West

Mark Taylor

Debra Smith, Katherine Sweeney, Tim Tarpley, Judy Nichols, Dee Minter, Carol Nobles, John McElveen, Don Buckner, Mike Deal, Rick Shannon, Mark Taylor, Fred Fresh, David Norris, Susan Blake, Nancy McDuff and others.


Distinguished veterans of yester year l.jpg

Distinguished Veterans of Yester-year


Rising stars l.jpg

Rising Stars

Mike Augustine, Jennifer Collins, Ana Edwards, Susan Davies, David Graves, Erik Johnson, Rita Garner, Sandy Davis, Nichole Kennedy, Paul Jones, Kelly Vickers, Jody Kemp, Oscar Beltran, Kelly Vickers, Lisa Sehannie and others.


Rising stars to super stars l.jpg

Rising Stars to Super Stars


Increase your stock value cross train l.jpg

Increase Your Stock ValueCross Train

  • INS Regulations Expert

  • Home School Expert

  • SIS/Imaging Practitioner (Banner, Datatel, Jennizbar, etc)

  • SIS Data Software Extraction Expert/Reports generator

  • Office Web Master Expert

  • Cross Train in a Second Area (FA, Admissions, Evaluations)

  • Manage a Program (Open house, Orientation, High Ability Students, Telecounseling…)

  • Lead by doing. Set examples with Servant Leadership

  • Learn: Excel, Access, Power Point, Crystal, etc.

  • Learn to Generate Useful Data

  • Become Information Power-Broker

  • Become the XML technical expert

  • Learn Transfer Evaluation


Encourage specialties l.jpg

Encourage Specialties

Give Ownership ToStaff

  • SIS (Banner) Administrator

  • Home School

  • Joint Enrollment

  • Recruitment Territories

  • Adult Learners

  • Telecenter/Telecounseling

  • Graduate Admission

  • Advertising

  • Direct Mail, Email

  • Honors, High Ability

  • Enrollment Verification

  • Cross Registration

  • Minorities

  • Application Reports

  • Internationals

  • Prospect Management

  • Office Web Master

  • Research/Census Demography

  • Transfers, Freshmen, Readmits

  • Marketing Plan

  • Graduation

  • Scheduling

  • Credit Evaluation

  • Storage/Archiving


Make yourself others look good l.jpg

Make Yourself/Others Look Good

  • Share credit with others in your office

  • Don’t plan on a 9:00 to 5:00 day ( You are not an hourly hire)

  • Look for opportunities to showcase office breakthroughs: functions, technology, systems and people

  • Publicly acknowledge what your boss has done to make things happen for: you, the office and the campus (Reflect ??)

  • Cultivate the office mission and associated projects/themes

    (Volunteer, Research, Assume Responsibility, Check-in, Take Initiative, Gain Recognition, own tough duty)


Key professional activities organizations l.jpg

Key Professional Activities/Organizations

  • GACRAO, SACRAO, AACRAO, SACAC, NACAC, SEM, Snow Mass Institute, Noel-Levitz, College Board, Stamats

  • Write or Co-author Articles

  • Earn or Encourage advanced degrees

  • Present at conferences (Solo or Co-present)

  • Nominate others for recognitions/awards

  • Gain certifications (Teacher, Technical, Counselor, Testing,)


Network network network l.jpg

Network - Network - Network

  • Attend off-campus meetings, mingle

  • Boundary monitoring/visits to other offices/campuses

  • Find a mentor with a leader (Veteran or Office)

  • Volunteer for state, regional or national committees

  • BOR initiatives, committee involvement, projects

  • Project team spirit/collegial fellowship in the field

  • Invite others to join your table, break or party

  • Participate in Peer Reviews and offer feedback


Build protect your reputation l.jpg

Build/Protect Your Reputation

  • Associate with Leaders and Producers

  • Deliver, Deliver on time or Early

  • Share the Glory

  • Lead by Doing, Delegate, Coach

  • Dress for the Role

  • Be Accountable/Do Your Homework

  • Cite sources, Authorities, Colleagues

  • Adopt a “Coaching” Leadership Style

  • Become active in the industry network


Career mobility l.jpg

Career Mobility

  • Be willing to move, but not often

  • Be alert to move within your campus

  • Be alert to understudy within your office

  • Be alert to accept role changes (Technology, Policies, Supervisors, Budget, Space)

  • “Birds of a Feather” (Soar With Eagles or Roost With Chickens)


Chart your directions l.jpg

Chart Your Directions

Develop Career Plan & Awareness of:

  • Seek Milestones, Mobility & Worthy Mentors

  • Study Management Styles & Specialties

  • Develop Networks (Campus & Professional)

  • Seek Research, Publication and Presentation Opportunities


Slide20 l.jpg

Introduction to Strategic Enrollment Management

Rising in the Profession

Developing a Greater Awareness

Part II:

Essentials of SEM


Professional discipline l.jpg

Professional Discipline

Historically There Has Never Been

Admissions-ology

Or

Registrar-ology


Common ground l.jpg

Common Ground

Admissions Officer

Registrar/Records Officer

“Enrollment Officer”


Common functions23 l.jpg

Common Functions


Classic em definition l.jpg

Classic EM Definition

EM is an organizational concept and systematic set of activities designed to enable educational institutions to exert more influence over student enrollment.

  • Strategic Planning

  • Outcomes/Assessment

    Hossler, Don and John Bean. The Strategic Management of College Enrollments, Jossey Bass, 1990.


Strategic enrollment management l.jpg

Strategic Enrollment Management

  • SEM is a “comprehensive process designed to help

    an institution achieve and maintain the optimum

    recruitment, retention and graduation rates of students . . . . “

    Dolence, Michael., Strategic Enrollment Management: A Primer for Campus Administrators, AACRAO, 1993.


Sem plan l.jpg

SEM Plan

A SEM Plan is . . .

  • . . . a set of blueprints to illustrate the processes designed to achieve institutional objectives or goals.

  • . . . an instrument of public relations to booster the

    professional credibilityof enrollment management.

  • . . . Participation in the institutional image & branding.


Components of sem plan l.jpg

Components of SEM Plan

  • Theory

    2.Institutional Context

    3.Research - Preparation

    4.Traditional Definition/Models

    5.Hi-Tech 24/7 Interactive Tools

    6.Upward Management


Sem theory l.jpg

SEM Theory

  • Structure

    Theory provides a conceptual framework that serves to guide programs and activities

  • Relationships

    SEM is a companionship with academic stakeholders


Sem compass context of involvement l.jpg

SEM CompassContext ofInvolvement

  • Student Recruitment -Independentoutreach activities ( direct mail, field visits, advertising, etc = active/reactive in nature)

  • Admissions/Recruitment - Combinedfront end new student recruitment, processing and decision functions

  • Student MarketingPlan- Themed and researched orchestration of recruitment activities (scheduled master plan )

  • Admissions/Registration –PartneredFunctions

  • Enrollment Services -Centralized administrative entry functions (Admissions, recruitment, registration, FA, orientation, retention, etc)

  • Enrollment Management -Partnershipbetween centralized ES with a dedicated VP and academic services (deans or VP)


Sem definition l.jpg

SEM Definition

How to Recruit a Graduate !

  • Strategic Enrollment Management (Internal & External)

    is a comprehensive Institutional partnership between Academics

    and Enrollment Services to optimize total enrollment in terms of recruitment, retention and graduation outcomes.

  • Student Marketing Plan (Primarily external)

    is a calendar driven plan, within SEM, to attract, recruit and enroll desirable numbers of qualified new students by using a pre-determined set of outreach activities to influence the prospect’s decision process.


Sem models l.jpg

SEM Models

  • Individual Voice/ Vision

  • Coordinator/ Title Only

  • EM Committee/ Matrix

  • Centralization of ES Dean

  • Divisional Unit/ VP Level

  • Central Voice with Authority & Faculty Cooperation (VP)


Recruitment funnel sequence l.jpg

Recruitment Funnel Sequence

  • SUSPECTS:

    Individuals seeking education,

    but not indicating a specific interest.

  • PROSPECTS:

    Individuals fitting institution’s profile

  • INQUIRIES:

    Individuals, qualified and unqualified,

    who express interest

  •  APPLICANTS:

    Individuals petitioning for entry

  • ACCEPTED APPLICANTS:

    Applicants

    meeting/exceeding requirements

  •  Committed Applicants:

    Accepted Individuals

    making housing/enrollment deposit

    registration/course selection/advisement

  •  ENROLLED STUDENTS:

    Matriculated individuals

    paying fees!

  •  Alumni :


Recruitment funnel sequence33 l.jpg

Recruitment Funnel Sequence

TRADITIONAL DRIVERS:

  • High School Visits

  • College Fairs

  • Publications

  • Media

  • Direct Mail/ Campaigns

  • Front Desk Assistance/ PR

  • Efficient Processing

  • Technology


Recruitment funnel sequence high tech electronic drivers l.jpg

Recruitment Funnel SequenceHIGH-TECH ELECTRONIC DRIVERS

  • Interactive Web Pages

  • Telecounseling Operations

  • H S Guidance Counselors Service Center

  • Broadcast Email Campaigns

  • Virtual Advisor/ Freshman Admissions Predictor

  • 24/7 Automated Phone Operations

  • Automated applications

  • Electronic data transmissions – transcripts/scores


Transitional support admissions registration l.jpg

Transitional SupportAdmissions - - - - Registration

Seamless Office Handoff Partnerships

  • Timely Admissions

  • Electronic transmission of data

  • Accessible Registration (www)

  • On-Line Schedules

  • 24/7 Services

  • Advisement/Degree Audit

  • Orientation


Institutional context l.jpg

Institutional Context

  • The institutional context of SEM is demonstrated by the following:

  • Mission

  • Budget, Staff, Equipment, Activity Levels

  • Systems History

  • Decision-Making Processes

    _____________________________________________________________

  • Campus Culture/traditions, work ethic, Image, (Joe Head)

    See Henderson, Stanley. “Refocusing Enrollment Management: Losing Structure and Finding the Academic Context, College and University Journal, Winter, 2005, pp. 3-8.


Preparation research supportive of desired enrollment outcomes l.jpg

Preparation – ResearchSupportive of desired enrollment outcomes

  • Do yourhomeworkto know your institution, its market and its enrollment history.

  • Use research toguideyour direction and policies.

  • Develop departmental research tools as well as using institutional and external research sources to support enrollment goals.


Sem research resources where do we look first l.jpg

SEM Research ResourcesWhere do we Look First ?

  • For Primary and Secondary statistics

  • US Census – State and County Demographics

  • http://quickfacts.census.gov/qfd/index.html

  • Institutional Enrollment History (IR Office)

  • State Department of Education Enrollment Projections

  • Outsourced or Vendor Support

  • Predictive Modeling/ Forecasting (SAT, ACT, Noel Levitz, etc)

  • Tracking and Conversion Profiles (National Clearing House)


Primary secondary service area l.jpg

Primary/Secondary Service Area

  • Custom graphic may be designed at

  • http://monarch.tamu.edu/~maps2/ga.htm


Sem research and tools l.jpg

SEM – Research and Tools

Paper to Rolling Web Reports

  • Weekly Application Reports

  • Real Time Registration Reports

  • New Student Profile Reports

  • Lead Follow-up Reports

  • Prospect Source Tracking

  • Ad Hoc Reports

  • External Agency Reports


The value of a sem plan l.jpg

The Value of a SEM Plan

  • SEM should demonstrate that a mature Enrollment Services Structure can respond to crises or unexpected changesin institutionalpolicy, direction or government interventions.

  • A central and ready resource for research and data to provide direction regarding admission requirements, diversity,enrollment forecasting, retention, academic programs and graduation rates, etc (RPG).


Registrar sem l.jpg

Registrar SEM

  • 24/7 Registration Access

  • Automated Degree Audit

  • Advance Class Schedules

  • Published Course Schedules

  • Transfer Credit Evaluations

  • Master Calendar Maintenance

    Electronic Data Exchange


New sem emerging relationships l.jpg

New SEM Emerging Relationships

All components must interrelate

  • Traditional High Touch Customer Services

  • Hi-Tech/high touch 24/7 Interactive Web Tools

  • Unified Digital Back Office Operations


Records management l.jpg

RecordsManagement

  • On-Line Degree Audit

  • Enrollment Verification

  • Archiving

  • Course substitution

  • Transcript Production

  • Withdrawals


Fundamental collegiate marketing tools l.jpg

Fundamental Collegiate Marketing Tools


Sem calendar plan enrollment services calendar l.jpg

SEM Calendar PlanEnrollment Services Calendar

  • A SEM Calendar Plan determines the time and responsibility for outreach activities that guides the office and influences the decision-making processes of prospects.

  • Chronological Activities Calendar

  • Operational Task Calendar (Task , Date, Description, Who)

  • Intra-lacing to the Registration Process

  • Master Academic Calendar

    Joe F. Head, "The Student Marketing Calendar: A Principle Enrollment Management Tool,” SACRAO, Vol. 15, 2002, pp. 42-47


Operational marketing programs sem calendar l.jpg

Operational Marketing Programs & SEM Calendar

  • The Purpose of a SEM Calendar is to Layer and Schedule Operational Marketing Programs in Order to Accelerate Conversion Processes.

  • Telecenter

  • Field Visits

  • Advertising/Media

  • Direct Mail

  • Web Marketing (Transactional)

  • Financial Aid

  • Email Marketing

  • Campus Visits

  • Data Processing/Communications

  • Registration Access

  • Orientation

  • Advisement


24x7 global and electronic office tools enrollment management technologies emt l.jpg

24X7 Global and Electronic Office ToolsEnrollment Management Technologies (EMT)

  • Email Broadcast

  • High School Counselor Service Center **

  • OCR Scanning of Applications

  • Telephone Broadcasts

  • Document Imaging and retrieval

  • Virtual Advisor*

  • Web Site*

  • Apply-on-line*

  • Application Status Check*

  • Automated Telephone Status Check*

  • E-Brochure-On-Demand*

  • Chat Room, Telecounseling

  • Data Processing

  • Direct e-Mail

  • Download Applications/Test Scores

  • Work Flow Routing of Folders


Rising electronic tools a global topic l.jpg

Rising Electronic Tools: A Global Topic

  • The New Revolution of tools

  • Blogs and Bulletin Boards

  • Instant Messaging

  • Text Messaging Blasts

  • Face Book

  • Podcasts

  • Chat

  • Video Streaming, U-tubing , VIP Micro-sites


Unified es digital back office l.jpg

Unified ES Digital Back Office

EM Measure of Stealth Competition

  • 24/7 On-line Web Access

  • Electronic Data Transmission

  • Electronic Data Push into SIS

  • Electronic Course and Credit Articulation

  • Electronic Degree Audit Notifications


Professional activities l.jpg

Professional Activities

  • SEM Plans should detail professional activities

  • and accomplishments (Internal vs. External).

  • Community activities are also important

  • Continued academic relationships

  • Industry articles, presentations and projects

  • Peer Review contributions/visitations and feedback

  • http://www.kennesaw.edu/admissions/professional.html


Slide52 l.jpg

GISEM Makes History

GACRAO’s Charter REP Class 2007

Savannah, Georgia


Slide53 l.jpg

Joe F. Head

Dean of University Admissions and Enrollment Services

jhead@kennesaw.edu

http://www.kennesaw.edu/admissions/professional.html

http://www.kennesaw.edu/admissions/gacrao/history.html

(770) 423-6500


  • Login