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Project BIRD FLU Campaign Prepared for Image Dimensions BACKGROUND:

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Project BIRD FLU Campaign

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Project bird flu campaign l.jpg

Project BIRD FLU Campaign

Prepared for

Image Dimensions


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BACKGROUND:

  • TB LINC was tasked by the United States Agency for International Development Office of Health to provide technical assistance to key offices of the Philippine Government Implementing the National Avian Influenza Preparedness and Response Plan specifically to:

    • Lead the conduct of national communications campaign on bird flu awareness

    • Develop communications messages targeting high-risk groups on appropriate behaviors and practices

    • Develop specific media for building public awareness

  • This report will show the attitudes and perceptions of the target high-risk groups on the various materials prepared by Image Dimensions for TB Linc.


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SCOPE OF WORK:

  • This project aimed to pre-test the various promotional materials prepared by Image Dimensions for TB LINC

  • The materials were tested for acceptability and cultural appropriateness among target audiences.

  • The results of this pre-testing will therefore assist USAID and its partners to ensure that the promotional materials are able to meet the message objectives.


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RESEARCH OBJECTIVES:

  • To assess the effectiveness of communication materials developed for TB LINC by Image Dimensions.

  • Specifically to

    • Evaluate the materials visuals and copy on whether it is:

      • Visually appealing

      • Acceptable

      • Understandable

      • Culturally appropriate

      • Relevant to the target audiences

      • Provide information

      • Motivate people to take action

    • Provide recommendations on which among the materials would be best used

    • Provide recommendations on changes required to ensure existing images and copy fit the Filipino context


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METHODOLOGY:

  • Communications materials Pre-test

  • FGD (Focus Group Discussion)

  • Respondents are from pre-selected barangays in a given area who are:

    • Minalin, Pampanga – engaged in poultry farming

    • Cauayan, Isabela – engaged in backyard poultry growing, poultry farming or gamefowl breeding

    • La Carlota City, Bacolod – engaged in gamefowl breeding

    • General Santos City - 2 groups

      • Muslim

      • Non-Muslim group both of which are engaged in backyard poultry farming and/or in the trade of exotic birds


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General Discussion on respondent’s livelihood

How long been in the business?

(For poultry farmers/ gamefowl breeders) How many heads of chicken do they have under their care?

(For exotic bird traders) How many do you get to trade in a month?

Awareness for Bird Flu/ Avian Flu

Have you heard about Bird Flu?

What do you know about it?

From where did you learn about Bird Flu?

From where/ whom else do you want to learn about Bird Flu?

Monadic Presentation of Materials

Super Chicken Seal

Poster/ Print Ads

Coloring Book Cover

Coloring Book Story Line

Radio Ad

TV Ad

Appeal (Likes/ Dislikes)

Visuals

Situation

Copy

Understandability

Correctness of translation

Message take-out

What does the material ask you to do?

Relevance

Of message

For whom is this material? Who is its target audience?

Of situation depicted

Do you find yourself in a similar situation?

Are there more appropriate/ relevant situations?

Believability

Of message (especially of prevention)

Feasibility of action required

What can they actually do when faced with the situation?

DISCUSSION GUIDE:


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Knowledge of Pests/ Infestation/ Illness


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ILT

Symptoms

Nose bleeding & cheese like mucus on the throat

Source

Unknown

Cure

Veterinarian administers medicines

NCD (New Castle Disease)

Symptoms

Fever

Source

Virus

Cure

Veterinarian administers medicines

Gumboro

Symptoms

“Tayo ang balahibo… bagsak ang pakpak at palong” (Feathers stand on ends…wings and crown are down)

Source

From vaccination – introduction of the virus lowers the resistance of un-vaccinated chicks which leads to infestation

Cure

Veterinarian administers medicines

Common Pests/ Infestations experienced (Pampanga)


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Chicken lice (Ulmog)

Symptoms

Caretaker suffers from itching

Chicken has ear infection

Source

“Mainit ang panahon” (Hot weather)

Cure

Malathion (pesticide)

Tobacco leaves (Soak in water and then spray like pesticides)

Sipon

Symptoms

Runny nose

Source

Change of weather

Cure

“Pakainin ng paminta” (Make the chicken eat whole pepper)

Bulutong

Symptoms

Blisters

Source

Virus

Cure

“Pakainin ng siling labuyo” (Make the chicken eat hot chili)

Betadine (antibacterial wash)

Lugpi (paralyzed)

Symptoms

Unable to walk

Source

Cold weather

Cure

Vitamins

Common Pests/ Infestations experienced (Isabela)


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Sipon

Symptoms

Runny nose

Source

Change of weather

Cure

Medicine from poultry supply store

Cholera

Symptoms

Natutuyo ang paa (Drying of the feet)

Source

Unknown

Cure

Sulpa powder

Bulutong

Symptoms

Blisters

Source

Virus

Cure

“Pa-injection-an ng gamot” (Inject medicine)

Common Pests/ Infestations experienced(Bacolod)


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Cough/ Cold

Symptoms

Runny nose

Droopy head

Source

Change in weather

Cure

Cold Medicines for humans i.e., Neozep cut in half and fed to the chicken (“Hatiin yung Neozep tapos ipasok sa bibig ng manok”)

Medicines recommended by poultry feed store i.e., Vetracin

Injections recommended by poultry feed store

Piping hot rice

Common Pests/ Infestations experienced(MUSLIM – General Santos)


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Source of Information on Pests/ Infestation and Cure

  • The respondents (poultry/ gamefowl owners/ caretakers) are usually left with their own devices in terms of diagnosis and cure for common bird illness. As such, the caretakers credit the poultry/ gamefowl farm owners with the CARE MANUAL used within the farm.

  • The veterinarian is usually called in during dire situations (i.e., when there is an outbreak, when the caretaker is not familiar with the symptoms present)

  • The Filipino’s penchant for self-medication extends to how they treat their farm animals/pets. If the regular Pinoy relies on the drugstore clerk to recommend medication, the caretakers regard themselves and the poultry feed retailer to be the authority regarding infestation and cure.

  • The sources of information on pests/ infestation and cure are:

    • Poultry/ feed retailer

    • Customized manual/ program/ chart developed by Owner and Veterinarian

    • Observed from years of experience

    • Seminars given by

      • Cooperatives i.e., MIPOLCO (Pampanga only)

      • Companies selling vaccines (Pampanga only)

      • USAID funded program (Non Muslim Gen San)


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Common Practice in terms of responding to possible infestation

  • Separate sick chicken/s

  • Caretaker may:

    • Find out what the problem is by himself i.e., Slit the throat of the chick to find out what is wrong with it

    • Find a palliative/ traditional cure i.e., Make the chicken take vitamins/ medicine from poultry feed retailer/ pepper/ hot chili

  • If specific problem could not be identified, inform (true only in Pampanga)

    • Veterinarian (for Poultry Farmers)

    • Barangay then Municipal Hall then City Veterinarian (For Backyard growers)

      • Only care takers can share information about what to do with infestation

      • Owners rarely admit that his poultry has been infested

  • a. If still manageable,

    • the veterinarian administers medicine (only in Pampanga)

    • the caretaker administers medicine recommended by poultry feed retailer (for all areas)

    • the caretaker administers medicine that is used by humans for the same condition (Muslim Gen San)


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Common Practice in terms of responding to possible infestation

  • b. If no longer manageable, the chickens are

    • Buried (for all areas)

    • Burned (only in Pampanga)

    • Given to crab/ lobster growers as feed (only in Pamapanga)

    • Sold for a much cheaper cost to poor people in the city (only in Pampanga)

      • “Binibili pa rin kahit na double dead… alam naman ng bumibili kasi 3 for P100 lang, pero kinakain pa rin dahil sa hirap ng buhay”

        (The people still buy it even if it is double dead… they know it is double dead because it is priced 3 for P100, but they still eat it simply because life is hard)

    • Generally JUST EATEN before the chicken dies on its own (Pampanga, Isabela, Muslim Gen San)

  • Disinfect the cages

    • use a disinfectant (in all areas)

    • using 4 different chemicals/ pesticides (only in Pampanga)


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Knowledge about BIRD FLU


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Knowledge on Bird Flu

  • Majority of the research participants have heard about the term BIRD FLU, they fear it but do not know what the cause, symptom, prevention and cure for the disease is.

  • Even the “professionally knowledgeable” Pampangueños are still in the dark as to what are the causes, symptoms and correct response to Bird Flu are.

  • Since the majority of the Non-Muslim respondents in General Santos were part of the pilot group on Bird Flu awareness, they seem to be the most informed and vigilant about Bird Flu.


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Knowledge on Bird Flu

  • However, among those who were not initially recruited to be Purok leaders on Bird Flu awareness in General Santos, the awareness on the epidemic is very low.

    • “Alam naming masama ang Bird Flu… kailangang patayin ang mga manok pag nagkaroon na niyan… pero paano ba nagkaka Bird Flu? Ano ba ang gamot dyan?” (We know that Bird Flu is bad… we need to kill the chicken if it happens… but where does it come from? What is its medicine?) – Pampanga

    • “Nagkaka Bird Flu ba kapag nakakain ka ng double dead na manok?” (Do you get Bird Flu if you eat a double dead chicken?) – Isabela

    • “Nahahawa ang manok sa tagapag alaga na may flu…” (If the caretaker has flu and the chicken contract it from him) – Bacolod

    • “Nakita namin sa TV na may Bird Flu sa Indonesia… may nagsabi rin sa TV na kapag may nakitang banyagang manok sa lugar namin (ang local officials) ikukulong kami… nang mapanood namin yun, pinakawalan namin lahat ng banyagang ibon namin” (We saw on TV that Indonesia has Bird Flu… it was also on TV that we learned that we can be locked up in jail (by the local officials) if they see us with foreign birds… after we saw that we released all the foreign birds in our care) – Muslim Gen San

    • “Wala kaming alam… ano ba yun?” (We do not know anything about it… what is it?) – Non Muslim Gen San (also not part of pilot group)


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Source of awareness

  • News feed from TV

    • “Parang napanood ko sa TV… merong mga pinakitang patay na maraming manok sa ibang bansa” (I think I saw that on TV… there were a lot of dead chicken in another country) – Pampanga, Isabela, Bacolod, Muslim Gen San

  • Posters/ billboards in the area

    • “Merong mga naka lagay na ganyan dito… sa may labasan may nakasulat na ‘Bird Flu’… nakita ko lang hindi ko nabasa lahat” (Just outside this area there is a (billboard) that has the word ‘Bird Flu’… I just saw it but I did not read it in its entirety) – Bacolod

    • “Meron dating mga poster dito ng lechon manok tapos nakalagay ‘bawal kainin – Bird Flu’…” (There used to be a poster that shows roasted chicken and the words “Do not eat – Bird Flu’…”) Non Muslim Gen San


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Source of awareness

  • Seminar given by HealthGov (USAID program)

    • “Kami ang pilot area ng Bird Flu awareness kasi malapit ang lugar naming sa Indonesia. Nag seminar kami tapos kami naman ang nag disseminate ng information sa mga taga Purok namin. Maraming nakaalam, marami ring hindi kasi yung iba ayaw makinig sa seminar… sabi may trabaho daw sila… walang panahon sa seminar” (We are the pilot area for Bird Flu awareness because we are the area closest to Indonesia. We attended a seminar and in turn we disseminated the information in our own areas. There were a lot who learned about Bird Flu, but there are also a lot who refused to attend a seminar… they said they were at work… too busy to attend a seminar) Non Muslim Gen San


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Misconceptions about bird flu

  • Simply because there has been no opportunity for most to learn about Bird Flu, there are a lot of misconceptions about it.

  • The major misconceptions about Bird Flu are:

    • The virus could not enter the country because of

      • the hotter climate in the Philippines (vs. cold climates of China, etc.)

      • Filipinos are better at raising chicken because Filipinos clean cages, gives chicken baths and change drinking water frequently

        • “Mas magaling mag-alaga ang mga Pinoy… malinis ang mga kulungan, pinaliliguan ang mga manok at madalas palitan ang iniinom na tubig ng manok” (We Pinoys care for the chicken better… the cages are clean the chicken are given baths and drinking water is changed frequently) - Pampanga

      • Philippines is cleaner than other countries

        • “Mas malinis ang kapaligiran dito sa Pilipinas” (The environment is cleaner in the Philippines) _ Isabela, Bacolod, Muslim Gen San

      • Filipinos are prayerful/ Maka Diyos

        • “Mas madasalin kasi tayo… mas maka Dtyos kesa sa ibang bansa” – Muslim Gen San


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Misconceptions about bird flu

  • The major misconceptions about Bird Flu are (continued)

    • Avian influenza has always been in the Philippines but Filipinos are more “madiskarte” that’s why it does not go to the level of an outbreak

      • “Matagal nang meron dito nyan… nagkakalagnat talaga ang mga manok… madiskarte kasi ang Pinoy maraming alam gawin sa manok kaya hindi nagiging outbreak yan” (It has been around for a long time… the chicken really experience fever… the Filipino simply has more ways to deal with it that’s why it does not become an outbreak) – All areas

      • “Kapag may lagnat ang manok tubigan mo tapos ituwad…” (if the chicken has fever, pour water over it then hang it upside down…) – Pampanga

      • “I- vetracin agad” (Give Vetracin immediately) – Isabela

      • “Painumin ng gamot sa lagnat ng tao” (Give the chicken what humans take for fever) – Muslim Gen San

    • Even if you hold a chicken with Bird Flu it does not immediately follow that you would contract it – It is dependent on each person’s resistance

      • “Depende yan sa resistensya ng tao… kung lagi kang kumakain ng hilaw na ampalaya, i-blender mo na may kasamang calamansi hindi ka tatablan” (It depends on how strong the person’s resistance is… if he eats blended raw bitter gourd with calamansi then he will be resistant to Bird Flu) – Muslim Gen San


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What do the Pilot group in Gen San know about Bird Flu?

  • SOURCE/ CAUSES OF BIRD FLU

    • It is a disease from other birds and animals

    • It comes from chicken lice (“Galing sa kuto ng ibon”)

    • It comes from bad wind (“Galing sa masamang hangin”)

    • It comes from birds from Indonesia/ foreign countries with Bird Flu

  • EFFECT

    • It can kill 30% of the flock in a day

  • STATUS IN THE PHILIPPINES

    • It is not yet present but the danger is imminent because of Gen San’s proximity to Indonesia


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PROMOTIONAL MATERIALS TESTED


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SUPER CHICKEN SEAL


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POSTER/ PRINT AD MATERIAL


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COLORING BOOK COVER


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SCRIPT #1: SUPER TIPS NI SUPER CHICKEN LABAN SA BIRD FLU1. AKO SI SUPER CHICKENNANDITO AKO PARA TULUNGANKO KAYONG LABANAN ANG BIRD FLU2. UNA, HUWAG HALUAN NG MANOKNA MAY SAKIT ANG INYONG MGA MANOK3. PANGALAWA, PANATILIHING MALINISANG KULUNGAN NG MGA MANOK4. PANGATLO, IWASANG HAWAKANANG MGA MANOK NA MAYSAKITPARA MAIWASAN ANG PAGKALAT NG SAKIT5. PANG-APAT, LAGING MAGHUGAS NG KAMAYPAGKATAPOS MANGGALING SA MANUKAN 6. PANGLIMA, IREPORT AGAD SA PUNONG BARANGAYO BETERINARYO KAPAG MAY NAKITANGMAHINA O MAY SAKIT NA MGA MANOK7. TANDAAN, NASA KAMAY NATINANG KALIGTASAN LABAN SA BIRD FLU

SCRIPT #2: NASA KAMAY MO ANG KALIGTASAN SA BIRD FLU1. VISUAL: Two handsCOPY: Bawal humawak ang mga kamay na ito2. VISUAL: Hands backing offCOPY: sa mga manok na maysakit3. VISUAL: Hands look like dying birdCOPY: Baka makahawa ka!4. VISUAL: Hands under faucetCOPY: Dapat maghugas ng kamay

Matapos manggaling sa manukan!5. VISUAL: Hands fly away like birdsCOPY: para maiwasan ang pagkalat ng bird flu6. VISUAL: Hands with pointing finger at audienceKaya, pag may nakitang mga manok na maysakit.COPY: agad i-report sa pinakamalapit na Barangay Captain o Beterinaryo7. VISUAL: Hands holding each otherCOPY: Tandaan, nasa kamay natin ang ating kaligtasan8. VISUAL: Hands clappingCOPY: Kung walang bird flu, lahat happy!

COLORING BOOK STORY LINE


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Radio Commercial Script #1: “Martsa”MEN: KALIWA, KANANKALIWA KANANKAMAY AY HUGASAN

MATAPOS MANGGALING SA MANUKANCHORUS: BIRD FLU AY IWASANKIDS: WASH YOUR HANDSWASH YOUR HANDSLAGING TANDAANCHORUS: BIRD FLU AY IWASANWOMEN: KALIWA, KANANKALIWA, KANANNASA KAMAY NATIN ANG KALIGTASANSTINGER: Agad i-report ang patay o may sakit na mga manok na pinakamalapit na Barangay Captain o Beterinaryo

Radio Commercial Script #2: “Expert”WOMAN: Hawak dito, hawak doonHimas dito, himas doonBawat hawak mo sa mga manok na maysakitay hawa dito, hawa doonbird flu dito, bird flu doonKaya dapat maghugas ng kamay ditoat maghugas ng kamay doonAt ooops! pag may nakitang patay na manokdito o dooni-report agad Nasa kamay mo, kamay ko, kamay natinang kaligtasan sa bird flu!STINGER: Agad i-report ang patay o may sakit na mga manok sa pinakamalapit na Barangay Captain o beterinaryo

RADIO AD


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TV AD


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RESEARCH HIGHLIGHTS


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RESEARCH HIGHLIGHTS

  • The respondents (poultry/ gamefowl owners/ caretakers) are usually left with their own devices in terms of diagnosis and cure for common bird illness. As such, the caretakers credit the poultry/ gamefowl farm owners with the CARE MANUAL used within the farm.

  • The veterinarian is usually called in during dire situations (i.e., when there is an outbreak, when the caretaker is not familiar with the symptoms presented, etc.)

  • The Filipino’s penchant for self-medication extends to how they treat their farm animals/pets. If the regular Pinoy relies on the drugstore clerk to recommend medication, the caretakers regard themselves and the poultry feed retailer to be the authority regarding infestation and cure.


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RESEARCH HIGHLIGHTS

  • The sources of information on pests/ infestation and cure are:

    • Poultry/ feed retailer

    • Customized manual/ program/ chart developed by Owner and Veterinarian

    • Observed from years of experience

    • Seminars given by

      • Cooperatives i.e., MIPOLCO (Pampanga only)

      • Companies selling vaccines (Pampanga only)

      • USAID funded program (Non Muslim Gen San)


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RESEARCH HIGHLIGHTS

  • Among all the areas, Pampanga seems to have the most professional and organized approach to caring for chicken. The presence of MIPOLCO in the area has helped in making the poultry farm owners/ caretakers more aware of

    • chicken pest/ infestation/ illness awareness

    • prevention

    • detection and

    • diseased chicken disposal practices.

  • Majority of the research participants have heard about the term BIRD FLU, they fear it but do not know what the cause, symptom, prevention and cure for the disease is.

  • Even the “professionally knowledgeable” Pampangueños are still in the dark as to what are the causes, symptoms and correct response to Bird Flu.


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RESEARCH HIGHLIGHTS

  • Since the majority of the Non-Muslim respondents in General Santos were part of the pilot group on Bird Flu awareness, they are the most informed and vigilant about Bird Flu.

  • The major misconceptions about Bird Flu are:

    • It does not enter the country because of

      • the hotter climate in the country (vs. cold climates of China, etc.)

      • Filipinos are better at raising chicken because Filipinos clean cages, gives chicken baths and change drinking water everyday.

      • Philippines is cleaner than other countries

      • Filipinos are prayerful

    • Avian Influenza has always been in the Philippines but Filipinos are more “madiskarte” that’s why it does not go to the level of an outbreak

    • Even if you hold a chicken with Bird Flu it does not immediately follow that you would contract it –is dependent on each person’s resistance


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RESEARCH HIGHLIGHTS

  • Areas where they prefer to see the materials posted are at the following areas:

    • Barangay Hall

    • Health Centers

    • Municipal Hall

    • Poultry farms

    • Cooperative’s office

    • Feed mills

    • Feed stores

    • Tiangge (Bacolod)

    • Palengke (General Santos)

    • Katayan ng manok (General Santos)

    • Malapit sa Mosque

  • For the Pampanga respondents, they are under the impression that seminars given by the companies are a lure to sell them vaccines.


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    RESEARCH HIGHLIGHTS

    • The respondents also admit to not watching much TV nor listen to the radio. If they do watch or listen they say it would have to be

      • Early evening news on either Channel 2 or 7

      • Noontime variety show (Wowowee or Eat Bulaga)

      • Sports oriented shows (Boxing match/ Wrestling)

      • Morning commentary

      • Local radio drama programs

  • The Pampangueños do not see the need to have the advertising materials translated into Kapampangan; for them materials in Tagalog are sufficient. As they have said, no Kapampangan will admit that his flock has been infested, they definitely will not want the ad to single out Pampanga as an area where infestation may occur.

  • For the people of Isabela, Bacolod and General Santos, advertising materials in their language would be the best so that they will be attracted and can the materials better.


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    CHOICE FOR MATERIALS


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    SUPER CHICKEN SEAL

    • This seal is chosen as the most preferred in almost all areas because of the play of colors in the banner like background AND the fact that the chicken is standing up and that it looks macho and healthy.


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    SUPER CHICKEN SEAL

    • In general the seal is liked because of the play of colors in the banner like background AND the fact that the chicken is standing up and that it looks macho and healthy.

    • Dislikes are based on the perception that the banner-like background makes the chicken look like a politician.

    • For the flag background, 2 of 6 Muslim Gen San respondents chose this logo as their most preferred.

    • This seal is chosen as the most preferred in Pampanga, Isabela, Bacolod and Non Muslim Gen San.


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    POSTER/ PRINT AD MATERIAL

    • This is the preferred material in all the areas except for the Muslim Gen San group because the material was not scary and it was able to clearly state what they should do to avoid Bird Flu.


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    POSTER/ PRINT AD MATERIAL

    • This is the preferred material in Pampanga, Isabela, Bacolod and the

      Non Muslim Gen San respondents who were not part of the pilot group.

    • This was preferred because the material was not scary and it was able to clearly state what they should do to avoid Bird Flu.

    • The respondents also recognize that this is like an advertisement for Safeguard. The respondents recognize that there may be some confusion as to who is behind the advertisement.


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    POSTER/ PRINT AD MATERIAL

    • Only the Muslim Gen San respondents voted for this material.

      They were however very determined to see this poster thru.

      They liked this poster simply because this seems like a marching order for

      everyone to be on their guard against Bird Flu.

    • In all other areas, the material is disliked because the visuals are of dead chicken which they find as scary – dead chicken means loss of livelihood for them.

    • The message was seen to be, literally alarming.

    • The material will make them care for the chicken in their care and possibly administer vitamin to boost the chicken’s resistance BUT NOT to keep their hands off from sick chicken BUT they would use plastic to cover their hands


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    On Poster content in General

    • ON THE CALL TO ACTION

      • Some respondents noted that from afar the call to action line could not be read. They suggest a bigger call to action line

        Agad i-report ang patay o may sakit na mga manok sa pinakamalapit na Barangay Captain o beterinaryo

      • The singling out of the Barangay Captain was seen as slightly off in some areas

        • For ISABELA – they ask what happens if the Barangay Captain is not around?

        • For BACOLOD – the Barangay Captain himself (who was present during the session) admitted that he does not know what to tell the person who would come to him and report

        • For MUSLIM GEN SAN – they found it funny that they have to report dead or sick chicken to their Barangay Official as they kill chicken for food practically everyday in the area

        • For NON MUSLIM GEN SAN - they know that there are issue champions among the Barangay Officials and Bird Flu is not championed by their Captain


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    COLORING BOOK COVER

    • This is the preferred material in almost all areas because the diamond shape resembles the logo of Superman. It is believed that kids love super heroes.


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    COLORING BOOK COVER

    • This is the preferred material in almost all areas except for Isabela because the diamond shape resembles the logo of Superman. It is believed that kids love super heroes.

    • This was appreciated because of the flag like background that makes the cover colorful.

    • The respondents recognize that this cover conveys that Bird Flu is not allowed in the area. Although the message is clear, it was voted out because kids are believed to not be attracted to messages but with visuals


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    Avian Influenza – Coloring Book/Comic Script #1: “Super Chicken”

    TITLE: SUPER TIPS NI SUPER CHICKEN LABAN SA BIRD FLU1. AKO SI SUPER CHICKENNANDITO AKO PARA TULUNGANKO KAYONG LABANAN ANG BIRD FLU2. UNA, HUWAG HALUAN NG MANOKNA MAY SAKIT ANG INYONG MGA MANOK3. PANGALAWA, PANATILIHING MALINISANG KULUNGAN NG MGA MANOK4. PANGATLO, IWASANG HAWAKANANG MGA MANOK NA MAYSAKITPARA MAIWASAN ANG PAGKALAT NG SAKIT5. PANG-APAT, LAGING MAGHUGAS NG KAMAYPAGKATAPOS MANGGALING SA MANUKAN 6. PANGLIMA, IREPORT AGAD SA PUNONG BARANGAYO BETERINARYO KAPAG MAY NAKITANGMAHINA O MAY SAKIT NA MGA MANOK7. TANDAAN, NASA KAMAY NATINANG KALIGTASAN LABAN SA BIRD FLU

    Avian Influenza – Coloring Book/Comic Script #2: “Kamay”TITLE: NASA KAMAY MO ANG KALIGTASAN SA BIRD FLU1. VISUAL: Two handsCOPY: Bawal humawak ang mga kamay na ito2. VISUAL: Hands backing offCOPY: sa mga manok na maysakit3. VISUAL: Hands look like dying birdCOPY: Baka makahawa ka!4. VISUAL: Hands under faucetCOPY: Dapat maghugas ng kamay

    Matapos manggaling sa manukan!5. VISUAL: Hands fly away like birdsCOPY: para maiwasan ang pagkalat ng bird flu6. VISUAL: Hands with pointing finger at audienceKaya, pag may nakitang mga manok na maysakit.COPY: agad i-report sa pinakamalapit na Barangay Captain o Beterinaryo7. VISUAL: Hands holding each otherCOPY: Tandaan, nasa kamay natin ang ating kaligtasan8. VISUAL: Hands clappingCOPY: Kung walang bird flu, lahat happy!

    COLORING BOOK STORY LINE

    • This is the preferred material in all areas because it gives them clear instruction on how to prevent the outbreak of Bird Flu.

    • Suggestion include adding more tips and the line

      – “Kung walang bird flu, lahat happy!”


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    COLORING BOOK STORY LINE

    • This is the preferred material in all areas because it gives them clear instruction on how to prevent the outbreak of Bird Flu.

    • To further improve the content however, the respondents gave other suggested tips to be included in the coloring book (please see next slide for the tips)

    • This was appreciated because of the last line – “Kung walang bird flu, lahat happy!”


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    Other Suggested Tips:

    • PAMPANGA

      • Huwag ihalo ang ligaw na manok sa alagang manok

        (Do not allow stray chicken near the poultry)

      • Hindi pwedeng pumasok sa kulungan ang ibang tao na hindi naman nag-aalaga ng manok

        (Do not allow other people, those who are not involved in caring for the chicken near the cages)

      • Huwag hayaan lumapit ang ibang hayop sa manukan

        (Do not allow other animals near the poultry)

    • ISABELA

      • Ang sisiw ilayo sa inahin kung may sakit

        (Take away the chicks from the sick hen)

      • Lagyan ng gamot ang inumin

        (Place medicines into the drinking water)

      • Panatilihing malinis ang inumin ng manok

        (Always keep the drinking water clean)

    • MUSLIM GENERAL SANTOS

      • Huwag mag-alaga ng banyagang hayop

        (Do not keep foreign/ exotic animals)

      • Huwag kainin ang mga may sakit na manok; ilibing agad

        (Do not eat sick chicken; bury it immediately)

      • Gumamit ng disinfectant sa paglinis ng mga kulungan

        (Use disinfectants when cleaning the cages)


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    Avian Influenza – Radio Commercial Script #1: “Martsa”

    MEN: KALIWA, KANANKALIWA KANANKAMAY AY HUGASAN

    MATAPOS MANGGALING SA MANUKANCHORUS: BIRD FLU AY IWASANKIDS: WASH YOUR HANDSWASH YOUR HANDSLAGING TANDAANCHORUS: BIRD FLU AY IWASANWOMEN: KALIWA, KANANKALIWA, KANANNASA KAMAY NATIN ANG KALIGTASANSTINGER: Agad i-report ang patay o may sakit na mga manok sa pinakamalapit na Barangay Captain o Beterinaryo

    Avian Influenza – Radio Commercial Script #2: “Expert”WOMAN: Hawak dito, hawak doonHimas dito, himas doonBawat hawak mo sa mga manok na maysakitay hawa dito, hawa doonbird flu dito, bird flu doonKaya dapat maghugas ng kamay ditoat maghugas ng kamay doonAt ooops! pag may nakitang patay na manokdito o dooni-report agad Nasa kamay mo, kamay ko, kamay natinang kaligtasansa bird flu!STINGER: Agad i-report ang patay

    o may sakit na mga manok sa pinakamalapit na Barangay Captain o beterinaryo

    RADIO AD

    • This is the preferred material by almost all areas because the ad had a sing song beat and was very clear on what they need to do to keep themselves safe – wash their hands and keep their hands off sick chicken.


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    RADIO AD (Expert)

    • This is the preferred material by almost all areas because the ad had a sing song beat and was very clear on what they need to do to keep themselves safe – wash their hands and keep their hands off sick chicken.

    • The Muslim Gen San respondents noted that some of the ad’s lines have double meaning – that it could mean touching your wife and another woman instead of just touching chicken.


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    TV AD

    • This is the preferred material by almost all areas because the ad is entertaining and easy to understand.

    • The ad has a clear message – the caretaker has the power to prevent Bird Flu from spreading.

    • The action required is also clear - stay away from sick chicken and the need to report sick chicken to authorities.


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    TV AD (San Pedro)

    • This is the preferred material by almost all areas, except for Bacolod, because the ad is entertaining and easy to understand.

    • The only dislike about this ad is showing the dead chicken.

    • The ad has a clear message – the caretaker has the power to prevent Bird Flu from spreading.

    • The action required is also clear - stay away from sick chicken and the need to report sick chicken to authorities.


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    TV AD (Hands)

    • This is the preferred material in Bacolod because it talks about washing hands to prevent disease.

    • The dislikes about this ad is that it does not seem to be focused on Bird Flu, but on hand washing as a preventive measure against all diseases.

    • The ad has a clear message – everyone has to wash their hands.


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    SUMMARY OF MATERIALSFOR FINALIZATION


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    Campaign Seal


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    Poster / Print Ad


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    Billboard


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    Bumper Sticker


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    SCRIPT #1: SUPER TIPS NI SUPER CHICKEN LABAN SA BIRD FLU1. AKO SI SUPER CHICKENNANDITO AKO PARA TULUNGANKO KAYONG LABANAN ANG BIRD FLU2. UNA, PANATILIHING MALINIS ANG KULUNGAN NG MGA MANOK

    3. PANGALAWA, IHIWALAY ANG MANOK NA MAY SAKIT

    4. PANGATLO, HUWAG ISAMA ANG MGA IBONG GALA O IBANG HAYOP SA MANUKAN

    5. PANG-APAT, IWASANG HAWAKAN ANG MGA MANOK NA MAYSAKITPARA MAIWASAN ANG PAGKALAT NG SAKIT. GUMAMIT NG GWANTES KUNG KINAKAILANGAN.6. PANG-LIMA, LAGING MAGHUGAS NG KAMAY PAGKATAPOS MANGGALING SA MANUKAN 7. PANG-ANIM, IREPORT AGAD SA PUNONG BARANGAY O BETERINARYO KAPAG MAY NAKITANGMAHINA O MAY SAKIT NA MGA MANOK8. TANDAAN, NASA KAMAY NATIN ANG KALIGTASAN LABAN SA BIRD FLU

    KUNG WALANG BIRD FLU, LAHAT HAPPY

    Comic Book


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    Comic Book


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    Comic Book


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    Radio Commercial

    Radio Commercial Script #2: “Expert”WOMAN: Hawak dito, hawak doonHimas dito, himas doonBawat hawak mo sa mga manok na maysakitay hawa dito, hawa doonbird flu dito, bird flu doonKaya dapat maghugas ng kamay ditoat maghugas ng kamay doonAt ooops! pag may nakitang patay na manokdito o dooni-report agad Nasa kamay mo, kamay ko, kamay natinang kaligtasan sa bird flu!STINGER: Agad i-report ang patay o may sakit na mga manok sa pinakamalapit na Barangay Captain o beterinaryo

    Radio Commercial:

    Pampanga- Tagalog

    Isabela - Ilocano

    La Carlota- Ilonggo

    Gen. Santos - Cebuano


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    TVC


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    TVC


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