Me, Inc. By Pomerantz Career Center Become the CEO of Your Career using Personal Branding Presentation Overview What is branding? Branding yourself Why branding today? Getting started: 7 steps for building a brand The importance of branding What Do These Things Have In Common?
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Pomerantz Career Center
Become the CEO of Your Career using Personal Branding
Why do they perceive one as better than the other than the other?
People Can Brand Themselves Too pair of blue jeans and an off-brand pair. Which do you think they will choose?
(or why an employer should hire you)
2. There has been change in what a traditional career path looks like
3. There is also a change in the way people communicate pair of blue jeans and an off-brand pair. Which do you think they will choose?
(compared to face-to-face communication)
4. Branding makes you more memorable (think about how the swoosh or golden arches stand out in your memory) in the midst of the different type of communication.
"My personal career mission is . . . " create a master list of all the good things you’ve done.
Following are some examples:
"My personal career mission is to become a world-class aeronautical engineer in the commercial aviation industry."
"My personal career mission is to gain experience in the public accounting field toward earning my CPA designation."
"My personal career mission is to master the leading software development tools and gain greater understanding of e-business application development."
(as stated in your mission)
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