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Local Programming & Cable TV Vast Wasteland or Vibrant Medium Broadcasting Myths People don’t watch local TV Local programming too expensive Local issues of no interest No alternatives What’s Missing? Serious daily coverage of Los Angeles issues A focus on our neighborhoods

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Presentation Transcript
Local programming cable tv l.jpg
Local Programming & Cable TV

Vast Wasteland

or

Vibrant Medium


Broadcasting myths l.jpg
Broadcasting Myths

  • People don’t watch local TV

  • Local programming too expensive

  • Local issues of no interest

  • No alternatives


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What’s Missing?

  • Serious daily coverage of Los Angeles issues

  • A focus on our neighborhoods

  • Long-form coverage of politics, the arts, community events, high school sports

  • Niche programming on business, lifestyle


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Trends In Local Cable

  • Cable a leader in local programming initiatives

  • Local all news channels , NY1 – Time Warner

  • Local mix-use channels, CN-8 – Comcast

  • Regional all news channels, NECN – Comcast Hearst.


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Successful Local Programmiung

  • Always Local, local, local

  • Always Requires capital investment and dedicated annual funding

  • Always Launched on a commercial model

  • Always High production value


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What Happened Here?

  • Fractional franchising

  • Length of franchise agreement

  • Historic lack of competition to cable

  • PEG misconceptions


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What’s Changed?

“Look, up in the sky, it’s a bird, it’s a plane,

it’s… Direct TV.”

  • Competition from Satellite 15-17%

  • Success nationally of local cable channels

  • Dramatically lower costs of technology


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The Reality

  • 650,000 cable households in Los Angeles

  • (only) 45% cable penetration

  • National average: 65%


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The Opportunity

50,000 New Subscribers =

$30 million revenue to Cable Co’s per year

$1.5 million in franchise fees to City per year


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The Future

  • Franchise renewal = Local opportunity

  • Regulate & cooperate

  • Common goal = Market growth


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Think Outside the TV Set

  • Local cable viewers deserve more.

  • The opportunity exists to nurture a growing civic life of Los Angeles as you build the cable subscription base.


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Imagine

  • Compelling coverage of LA’s diverse neighborhoods

  • Live broadcast of cultural, political and local events, including sports.

  • Daily & weekly programs framing life in L.A, business, travel, entertainment the arts.

  • Local news without the car chase


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Conclusion

Cable Television

Is a Solution


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