Getting started with email marketing
Download
1 / 24

Getting Started With Email Marketing - PowerPoint PPT Presentation


  • 256 Views
  • Updated On :

Getting Started With Email Marketing Learn How to… Build and manage your email list Use permission-based email marketing best practices Avoid common email marketing mistakes Create an effective email campaign Measure, and improve campaign results

Related searches for Getting Started With Email Marketing

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Getting Started With Email Marketing' - niveditha


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Getting started with email marketing l.jpg

Getting Started With Email Marketing

Jeffrey Alexander Brathwaite Broadcast Email Expert


Learn how to l.jpg
Learn How to…

  • Build and manage your email list

  • Use permission-based email marketing best practices

  • Avoid common email marketing mistakes

  • Create an effective email campaign

  • Measure, and improve campaign results

And, see real examples of how others have put email marketing to work for their businesses.

Jeffrey Alexander Brathwaite Broadcast Email Expert


Building and managing your list l.jpg

Guest Book

Building and Managing Your List

  • Collect email addresses and permission at every customer contact point:

    • Website

    • Guest book

    • Customer service, sales or support calls

    • Invoices, brochures, customer surveysand feedback forms

    • Tradeshows or events

Jeffrey Alexander Brathwaite Broadcast Email Expert


Gathering customer interests l.jpg
Gathering Customer Interests

You add your own logo and message to subscribers.

  • Use data to send your customers only what they want

  • Learn about your customers’ interests

  • Collect names to personalize emails

You determine your own interest categories and other data required.

Jeffrey Alexander Brathwaite Broadcast Email Expert


Obtaining permission l.jpg
Obtaining Permission

  • Types of permission

    • Opt-in (explicit)

    • Purchase (implicit)

    • Learn more about permission

  • Spam or UCE

  • Opt-in Rental Lists

    • Cost 15 cents - 40 cents per name

    • Buyer beware – permission is not for sale!

Jeffrey Alexander Brathwaite Broadcast Email Expert


How to email responsibly l.jpg
How to Email Responsibly

  • Remind recipients why they are receiving an email from you

  • Include unsubscribe or opt-out link

  • Allow subscribers to change their preferences

  • Post your privacy policy

  • Handle unsubscribes

  • Monitor your email frequency

  • CAN-SPAM Act

Jeffrey Alexander Brathwaite Broadcast Email Expert


Types of campaigns l.jpg
Types of Campaigns

  • Newsletters

  • Customer letters

  • Promotions

  • Service announcements

  • New product announcements

  • Seasonal or holiday promotions

  • Coupons

  • Holiday greetings

  • Invitations

Jeffrey Alexander Brathwaite Broadcast Email Expert


Example timesharevalues newsletter l.jpg
Example: TimeShareValuesNewsletter

  • Educate and inform

  • Position yourself asan expert

  • Build relationships and loyalty

  • Begin a two-way conversation

  • Encourage word-of-mouth referrals

Jeffrey Alexander Brathwaite Broadcast Email Expert


Newsletter content ideas l.jpg
Newsletter Content Ideas

  • Articles

  • Relevant news and events

  • Your own commentary

  • Case studies, testimonials or examples

  • "How-to" articles

  • Material from clients, vendors or readers

  • Frequently asked questions and answers

  • Readers’ Poll

Jeffrey Alexander Brathwaite Broadcast Email Expert


Example hats com product promotion l.jpg
Example: Hats.comProduct Promotion

  • Increase sales, appointments and/or traffic

  • Introduce new products or sales

  • Promote your brand

Jeffrey Alexander Brathwaite Broadcast Email Expert


Example hyperformix company update l.jpg
Example: HyPerformixCompany Update

  • Inform and promote

  • Introduce new services

  • Stay in front of customers

Jeffrey Alexander Brathwaite Broadcast Email Expert


Example chefpaul com holiday promotion l.jpg
Example: Chefpaul.comHoliday Promotion

  • Capture customer mind share in shopping seasons

  • Announce sales

  • Remind customers of upcoming occasions

  • Bring customers back

Jeffrey Alexander Brathwaite Broadcast Email Expert


Creating your campaign l.jpg
Creating Your Campaign

  • First, set your goals

    • How will you measure success?

      • Purchase

      • Return site visit

      • Request for information

      • Appointments, etc.

Jeffrey Alexander Brathwaite Broadcast Email Expert


The from line l.jpg
The “From:” Line

  • Use a name the recipient will recognize

    • List your company name either in the prefix (the part before the "@") or the or the domain name.

  • Keep it short

  • Be consistent

  • 60% of consumers say the

    "from" line most often

    determines whether they

    open an email or delete it.

    Source: DoubleClick

    Jeffrey Alexander Brathwaite Broadcast Email Expert


    The subject line l.jpg
    The “Subject:” Line

    • Keep it short and simple

      • You have 3 seconds or less

      • 30-40 characters including spaces (5-8 words)

    • Incorporate a specific benefit

    • Include your brand

    • Capitalize and punctuate carefully

    • Test!

    Jeffrey Alexander Brathwaite Broadcast Email Expert


    Email content copy l.jpg
    Email Content & Copy

    • Know your target audience

    • Be clear and concise – less is more

    • Use appropriate graphics

    • Use white space effectively

    • Proofread

    • Capitalize and punctuate carefully

    Jeffrey Alexander Brathwaite Broadcast Email Expert


    The call to action l.jpg

    Call-to-action links

    The Call-to-Action!

    • Use more than one

    • Link appropriately

    • Make them:

      • Clear

      • Easy

      • Low or no obligation

    • Offer an incentive or reward for action

    Jeffrey Alexander Brathwaite Broadcast Email Expert


    A sense of urgency l.jpg
    A Sense of Urgency

    • Limited time offers

    • Limited quantity offers

    • Added bonus

    Subject line: 48 hour sale up to 30% off!

    Jeffrey Alexander Brathwaite Broadcast Email Expert


    Things to avoid l.jpg
    Things to Avoid

    • The words: free, guarantee, spam, credit card, sex etc.

      • Try fr*ee, sp^am, etc. instead

    • ALL CAPITAL LETTERS

    • Excessive punctuation !!!, ???

    • Excessive use of “click here”

    • $$, and other symbols

    • No “From:” address

    • Misleading subject lines

    Example: Typical spam “From” and “Subject” lines

    Jeffrey Alexander Brathwaite Broadcast Email Expert


    Delivery guidelines l.jpg
    Delivery Guidelines

    • Day of Week

    • Time of Day

    • Test!

    Day

    Time

    Open %

    Tuesday or Wednesday

    11:00 AM -12:30 PM

    50 - 62%

    Thursday

    3:30 PM

    34 - 44%

    Friday

    9:30 AM

    18%

    Jeffrey Alexander Brathwaite Broadcast Email Expert


    Evaluating your results l.jpg
    Evaluating Your Results

    • Sent

    • Bounced

    • Opened

    • Click-through (CTR)

    • New subscribers

    • Opt-outs

    Jeffrey Alexander Brathwaite Broadcast Email Expert


    Interpreting your results l.jpg
    Interpreting Your Results

    • Low open rate?

    • Subject line

    • Delivery day

    • Delivery time

    • List overuse, age or quality

    • Low click-through rate?

    • Call-to-action

    • Copy

    • Offer

    • High un-subscribe/opt-out rate?

    • Over-communication

    • Poor targeting

    Jeffrey Alexander Brathwaite Broadcast Email Expert


    Constant contact resources l.jpg
    Constant Contact Resources

    • Related Books

    • Glossary of Terms

    • Industry Resources

    • Industry Statistics

    • Email Marketing 101™ On-Demand Webinar SeriesA FREE On-Demand Presentation from Constant Contact! A 22-minute flash presentation educating you on the fundamentals of email marketing.

    Jeffrey Alexander Brathwaite Broadcast Email Expert


    Thank you l.jpg
    Thank You!

    Questions?

    Jeffrey Alexander [email protected]www.broadcastemailexpert.comwww.proemailaddress.com

    Jeffrey Alexander Brathwaite Broadcast Email Expert


    ad