Ethics/Economics Integrated Program. Damian Grace. Friedman on business ethics. Business is amoral. An instrument like a hammer. Can be used for good or evil Business the means to non-moral goods. Ethical business is the pursuit of the ends for which the business was originated.
They are about serious personal commitments, adhering to principle and treating others with respect. Businesses, argues Friedman, can’t do these things. The terms on which they deal are defined by law, not morality. Hence, it is mistaken to expect an airline business or a retailer or a financial services firm to express moral values in their operations.
In 1970, Gordon Roddick took his girlfriend, Anita Lucia Perelli, to San Francisco. There, Anita was introduced to a hippy establishment that sold shampoo and body cream. It was in a converted garage, so its owners, Peggy Short and Jane Saunders, called it The Body Shop. Anita was an enthusiastic customer, buying lots of soaps, loofahs, cosmetics and potions.
Anita’s borrowings included the signature green paint, and similar product lines, such as Four O’Clock Astringent rebranded as Five O’Clock Astringent, and Korean Washing Grains rebranded as Japanese Washing Grains.
stories such as Roddick being inspired by her travels in Polynesia are fiction.
I think Anita Roddick is a very brilliant woman… (who has) gone over the top. … If you start believing all this stuff that is written about you, you have got to go dotty, haven’t you? She started to believe her own publicity and this is always the death knell to anybody.
A Canadian court last year found BS franchising practices an “egregious breach of widely accepted commercial morality … not consonant with our system of justice and general moral outlook”.
there seems no doubt that Anita Roddick, the founder of The Body Shop, did change profoundly the way that we think about things, in a way that flowed on to change the world itself.
“I think you can trade ethically, be committed to social responsibility, empower your employees. I think you can rewrite the book on business.”
Roddick called other business people - her bankers for example - “robber barons” and “blood sucking dinosaurs”.