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Business Report. The leading Sport Company Presenter: 9331304 Stanley Hsu 9331352 Charlene Chao. Introduction. How this company constructs and their unique company value and how it succeeds to become overwhelming on the market.

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Business Report

The leading Sport Company

Presenter: 9331304 Stanley Hsu

9331352 Charlene Chao


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Introduction

  • How this company constructs and their unique company value and how it succeeds to become overwhelming on the market.

  • Provide its consumers with innovative products that successfully influences from the world of sport, lifestyle and fashion.


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Procedure

  • Make a list of this report

  • Search information we need on either PUMA’s English website or PUMA’s Taiwan website


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Content

  • Business Activity

    Sell sport-life-style products which are shown their spontaneity, authenticity, and individualism.

    For example: cooperating with Ferrari


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Content

  • Business Structure

    PUMA achieves further geographical focus through its subsidiaries, as those in Germany, USA, Hong Kong, Austria and Australia are also regional hubs


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Content

  • The Overall Vision of PUMA

    Long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sport-life-style brands


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Content

  • Marketing / Retail

    Puma’s marketing desires to develop a famous brand that defines that culture of Sport-life-style.

    I


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Content

  • Marketing / Retail

    In 2004 PUMA opened 19 concept stores, bringing the company total to over 40 doors (including PUMA.com)


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Content

  • Financial Report and Sales Forecast

    PUMA’s revenue for the fiscal year 2004 was €1,530.3 million.


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Conclusion

Mission

Construction

Promotion

well-known brand



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