? Regional Conference on Media in a Globalised World: The Impact of New Media on Journalism. The Panari Hotel, Nairobi, Kenya 1st to 3rd May 2009. Balancing Competing Interests in the Media: The Case of Commercial Interests Vs Editorial Independence By Baldwin Chiyamwaka. The various competing interests in the media The various interests as regulators, the most powerful interest determines what goes in the newsCommercial interests: the Case of PSBHarmonising the various interests: Case of Zodiak Radio Station in Malawi.