Technical writing
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Technical writing. November 16 th , 2012. Today. Giving effective business presentations. Warm-up. Watch the following video. Take notes about the presenter and the contents of the presentation. Problems:. Screen Repetitive Poor body language Unclear/ineffective pointing gesture

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Technical writing

Technical writing

November 16th , 2012


Today

Today

Giving effective business presentations.


Warm up

Warm-up


Watch the following video

Watch the following video

Take notes about the presenter and the contents of the presentation.


Problems

Problems:

  • Screen

  • Repetitive

  • Poor body language

  • Unclear/ineffective pointing gesture

  • Not confident

  • Poor eye contact

  • unprofessional


Why are we studying presentations this is writing class isn t it

Why are we studying presentations?! This is writing class, isn’t it?

The simple fact:

Almost every job requires employees to use carefully developed speaking skills.

Remember how you get a job?

- Interview.


Why are we studying presentations this is writing class isn t it1

Why are we studying presentations?! This is writing class, isn’t it?

To be successful, you will need to be a speaker who is:

- Confident

- Well-prepared

- Persuasive


Presentations at work

Presentations at work

You will have many chances (both formal and informal) to use your speaking skills in presentations at work.

i.e.,

  • Sales appeals to prospective customers.

  • Evaluations of products or policies.

  • Progress reports to your boss and clients.

  • Reports to employers about your job accomplishments.

  • Justifications of your position or even your department.

  • Appeals and/or explanations before elected officials.

  • Presentations at professional conferences.

  • Explanation of a procedures, decision, or plan.

  • Proposals


Presentations at work1

Presentations at work

We will look at formal presentations.


Giving an effective presentation

Giving an effective presentation

First rule to ALWAYS keep in mind:

K

I

S

S


Giving an effective presentation1

Giving an effective presentation

K

I

S

S

eep

t

imple

tupid


Giving an effective presentation2

Giving an effective presentation

If you follow a SIMPLE, organized presentation style, you will be more successful than most presenters.

- Format and organization.

- Media (i.e,. PowerPoint).

- Non-verbal elements.

- Verbal elements.


Giving an effective presentation format

Giving an effective presentation - Format

The three main parts of a presentation are:

- Introduction

- Body

- Closing/conclusion


Giving an effective presentation format1

Giving an effective presentation - Format

Introduction

  • Start with a hook (grab the attention of the audience).

    Answer these:

    - Who are you?

    - What specific topic are you presenting on?

    - How is the topic relevant to the audience?


Giving an effective presentation format2

Giving an effective presentation - Format

Introduction

Start with a hook (grab the attention of the audience).

  • Start with a question.

  • Start with a quotation.

  • Start with a short anecdote/story.

  • Start with an interesting fact or statistic.


Giving an effective presentation format3

Giving an effective presentation - Format

Introduction

Start with a hook (grab the attention of the audience):

  • “Did you realize that every 30 minutes a foreign-owned business opens in China?”

  • “Abraham Lincoln once said ‘Whatever you are, be a good one.’”

  • “Three years ago, a regular high school student in Daegu decided to do something different and started designing a website…”

  • “In 2011, two million heart attack victims will live to tell about it.”


Giving an effective presentation format4

Giving an effective presentation - Format

Introduction

Give the listeners a “road map” (outline).

- Steve Jobs almost always provided an road map. He “guided” the audience through his presentations.


Giving an effective presentation format5

Giving an effective presentation - Format

Introduction

My presentation today on fraud identification software will last about 20 minutes and is divided into three parts. First, I will outline briefly recent software identity protection changes. Second, I will give a detailed review of how those changes directly affect our company. Third, I will show how our company can profitably implement those changes. At the end of my presentation, please give me your questions and comments.


Giving an effective presentation format6

Giving an effective presentation - Format

Introduction

Keep it short

- For a 6 – 10 min presentations: 60 seconds is enough.


Giving an effective presentation format7

Giving an effective presentation - Format

The Body

The longest (and most significant) part of a presentation.

- This is where you inform and persuade the audience.


Giving an effective presentation format8

Giving an effective presentation - Format

The Body

Depending on the type of presentation, the format for the body will differ.

Some things you may be doing:

- Explaining a process

- Describing a condition

- Solving a problem

- arguing a case

Or all (i.e., a proposal)


Giving an effective presentation format9

Giving an effective presentation - Format

Some general tips for the body:

1. Use “sign-posting”: Show the audience where you are going.

- Enumerate points: first, second, third.

  • Emphasize cause-and-effect relationships: subsequently, therefore, furthermore.

  • Chronological sequence for narratives: before, following, next, then.


Giving an effective presentation format10

Giving an effective presentation - Format

Some general tips for the body:

2. Comment on your material

i.e., Tell the audience if something is especially significant, memorable, or relevant:

“This next fact is the most important thing I’ll say today.”


Giving an effective presentation format11

Giving an effective presentation - Format

Some general tips for the body:

3. Provide internal summaries.

  • Spending a few second to recap what you have just covered can help the audience follow.

    i.e., We have already discussed the difficulties in establishing a menu repertory, or the list of items that the food service manager wants to appear on the menu. Now we will turn to ways of determining which items should appear on a menu and why.


Giving an effective presentation format12

Giving an effective presentation - Format

Conclusion/Closing

  • Should contain something memorable.

  • Never introduce something new.

  • Let the audience know the presentation is over.


Giving an effective presentation format13

Giving an effective presentation - Format

Conclusion/Closing

Should have:

- A fresh (different) re-statement of your main points.

- A closing comment of thanks (NOT: “Thanks for listening”)

May have:

- A call to action – to buy, to agree, to volunteer.

- A final emphasis on a key statistic.


Giving an effective presentation format14

Giving an effective presentation - Format

Introduction

Body

Conclusion/Closing


A good presentation

A Good Presentation

perfect language skills does not = a good presentation.

Non-verbal things play a role in making a good speech:

- Appearance

- Posture

- Body language

- Eye contact


A good speech

A Good Speech

Appearance:

VS.


A good speech1

A Good Speech

Appearance:

A professional appearance makes you seem:

- More confident.

- More knowledgeable.

- More reliable

It also draws peoples’ attention…

in a good way.


A good speech2

A Good Speech

Posture:

VS.


A good speech3

A Good Speech

Posture:

- Stand straight (but not like a robot).

- It shows you are serious and confident.

- Also draws peoples’ attention.


A good speech4

A Good Speech

Body language:


A good speech5

A Good Speech

Body language:

  • Use gestures naturally (like you would when talking to your friends).

  • Trying to “plan” or “fake” too many gestures will make you appear unnatural.

  • Be careful to avoid exaggerated gestures.

  • A good way to practice gestures is to speak in front of a mirror.


A good speech6

A Good Speech

Eye contact:

  • Another sign of confidence.

  • Creates a connection to your audience (draws them to you).

  • Don’t forget to shift your focus through the various sections of the audience.


Assignment 7

Assignment 7

Proposal.

You and your partner will present your proposal from Assignment 6.

Basics:

- 6 – 10 minute presentation.

- Use ppt. (KEEP IT SIMPLE).

- Figures/Visuals will be required.

Evaluation: Presentation skills and content.


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