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Launching the Venture

Launching the Venture. “Top Launch Program in the Country - 2006”. Patrick Vernon : LTV I Teams Randy Myer : LTV II Feasibility Ted Zoller : LTV III Business Planning LTV IV Financing. LTV Description. Team Building Aug 18 – Oct 5. Four-part series of courses

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Launching the Venture

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  1. Launching the Venture “Top Launch Program in the Country - 2006” Patrick Vernon: LTV I Teams Randy Myer: LTV II Feasibility Ted Zoller: LTV III Business Planning LTV IV Financing

  2. LTV Description Team Building Aug 18 – Oct 5 • Four-part series of courses • Teach, empower and inspire entrepreneurial teams at UNC • Commercial businesses and social ventures • Students, faculty, staff or other; at least one UNC liaison • Lectures, workshops, panels, speakers and expert coaching and mentoring Feasibility Oct 19 – Dec 7 Business Planning Jan 11 – Feb 22 Financials March 15 – April 26

  3. LTV Phases Team Building Aug 18 – Oct 5 Outcomes Team andLTV II Application Open enrollment Lectures and Panels Fall Break Application due Oct. 1 20-24 Teams Lectures and Coaches Feasibility Oct 19 – Dec 7 OutcomesFeasibility Assessment & Elevator Pitch Winter Break Business Planning Jan 11 – Feb 22 OutcomesPreliminary Plan and Venture Pitch 12-16 Teams Lectures and Cohorts Spring Break 6-8 Teams Workshops and Investor Relations Financials March 15 – April 26 Outcomes Financials and Lunch Plan

  4. LTV I • Opportunity Recognition and Team Building • Intro to LTV; not a pre-req • Goals: recognizing opportunities • Better LTV II application • Assembling a team to apply for LTV II MBA 848A Websitehttp://www.unc.edu/courses/2009fall/busi/848a/001/

  5. LTV I Topics • Value proposition • Market potential • Return • Team • Competitive advantage • Business model • Return

  6. LTV I Speaker Panels • Former LTV students • RTP Entrepreneurial Community • Entrepreneurial Finance • Entrepreneurial Marketing + team building sessions

  7. LTV Phase 2 (Randy Myer) Team Building Aug 18 – Oct 5 Outcomes Team andLTV II Application Open enrollment Lectures and Panels Fall Break Application due Oct. 1 20-24 Teams Lectures and Coaches Feasibility Oct 19 – Dec 7 OutcomesFeasibility Assessment & Elevator Pitch Winter Break Business Planning Jan 11 – Feb 22 OutcomesPreliminary Plan and Venture Pitch 12-16 Teams Lectures and Cohorts Spring Break 6-8 Teams Workshops and Investor Relations Financials March 15 – April 26 Outcomes Financials and Lunch Plan

  8. TODAY’S DREAM

  9. SHOULD NOT TURN INTO THIS

  10. “Feasibility” Means • Value Proposition is Compelling • You Picked the Right First Market Segment • Enough Customers Will Buy or Use It at Your Price • Your Product/Service is Viable and Beneficial • Your Product/Service Is Competitively Superior • Your Competition is Minimal or Asleep • The Market is Large and Growing

  11. DateTopic 10/19 Value Proposition Review 10/26 Segmentation 11/2 Market Research/Concept Testing 11/9 Competitive Analysis 11/16 Industry Analysis 11/23 Revenue/Rollout Plan/Feasibility 11/30 Intellectual Property/Regulatory 12/7 "Elevator Pitch" LTV II Outcome: Feasibility Assessment & Elevator Pitch

  12. Resources • Faculty Advisors/Professors • Outside Coaches – one per two teams • Industry experience • Entrepreneurial experience • Coaching experience • Outside Judges (Investors) • Investment experience • Advisory experience • Customer Research Resources • Industry Research Resources

  13. Applying • Applicants • Open to Faculty, Staff, Students • Teams Accepted • Team of at least two members (lead must be UNC) • Must attend class • Made progress on research or launch • Serious about pursuit • High potential opportunity (vs lifestyle) • Potential Team Members/Recruits • MBA (Masters of Bus Administration) students • MAC (Masters of Accounting) students • Friends and Colleagues

  14. LTV II

  15. LTV Phase 3 & 4 (Ted Zoller) Team Building Aug 18 – Oct 5 Outcomes Team andLTV II Application Open enrollment Lectures and Panels Fall Break Application due Oct. 1 20-24 Teams Lectures and Coaches Feasibility Oct 19 – Dec 7 OutcomesFeasibility Assessment & Elevator Pitch Winter Break Business Planning Jan 11 – Feb 22 OutcomesPreliminary Plan and Venture Pitch 12-16 Teams Lectures and Cohorts Spring Break 6-8 Teams Workshops and Investor Relations Financials March 15 – April 26 Outcomes Financials and Lunch Plan

  16. What is Business Planning? • Strategic Plan • Technical Plan • Operations Plan • Marketing Plan • Management Team Outcome: Business Plan & Venture Pitch

  17. Business Planning PhaseLearning Model • Systematically develops business model and plan to prepare them for launch. • 5M’s: Meaning, Model, Market, Management and Money • Leverages an experiential coaching model for expert evaluation of draft business planning deliverables. • Stepwise deliverables with “iterative” retooling, input of instructors, coaches and peers. • Course outcomes are market readied business plans prepared for external capitalization and launch.

  18. Session Lineup LABS CLINICS

  19. Cohort DesignCoaching and Entrepreneurial Expertise LifeSciences Sustainability Commercial Social

  20. What is LTV IV: Financing? • Financial Plan • Pro Forma Projections • Benchmarks • Milestones • Financing Sources • Investor Approach Outcome: Launch Plan & Financials

  21. Remed Ease TerraDotta CelluChip, Inc. asklepios BioPharmaceuticals, Inc.

  22. Questions? LTV II Deadline today midnight launch@unc.edu www.unc.edu/cei/launch Patrick Vernon: LTV I Teams Randy Myer: LTV II Feasibility Ted Zoller: LTV III Business Planning LTV IV Financing

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