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中国高端消费市场的崛起 & 可持续发展 - PowerPoint PPT Presentation


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中国高端消费市场的崛起 & 可持续发展. 发言人: 对外经济贸易大学国际经贸学院 周婷博士. 市场 . 潜力. 消费是拉动国家 GDP 增长的三架马车之一 , 近期胡锦涛总书记 在博鳌亚洲论坛开幕式上指出 , 未来 5 年中国将着力实施扩大内需特 别是消费需求的战略 , 建立长效机制 , 释放消费潜力着力促进经济增 长向依靠消费、投资、出口协调拉动转变。. 社会消费品零售总额及其增长速度. (年份). 增长速度. 增长速度. 增长速度. 15.8%. 15.8%. 15.8%. 15.8%.

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中国高端消费市场的崛起 & 可持续发展

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&


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GDP,,5,,


15.8%

15.8%

15.8%

15.8%

15.8%

15.8%

15.8%

15.8%

15.8%

18.2%

18.2%

18.2%

18.2%

18.2%

18.2%

18.2%

18.2%

18.2%

22.7%

22.7%

22.7%

22.7%

22.7%

22.7%

22.7%

15.5%

15.5%

15.5%

15.5%

15.5%

15.5%

18.3%

18.3%

18.3%

18.3%

18.3%


9.8%

12.2%

7.8%

10.4%

8.4%



2010HNWI

SourceWorld Wealth Report,2011



SourceMcKinsey Consumer & Shopper Insights



Clothing

Food

Housing

Transport


20114


65115

20114





,16;




Zara


OEM

ODM

OBM



21%

27%

52%


Zara





80%

POS


Combination of East and West Top Brands


Shenyang

Beijing

Tianjin

Nanjing

Wuhan

Shanghai

Hangzhou

Chengdu

Guangzhou

Shenzhen


2010

2009

2008

2005

2004







Pierre Cardin1979

Fendi2007

Versace2008

Chanel2009




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