인터넷이 바꾸는 세상
과학과 기술이 무엇을 할 수 있고, 무엇을 하고, 무엇을
하지 않아야 할지를 생각해보세요!!
새로운 과학적 발견 또는 성취(배아복제 따위)를 이룩하면서 우리가 먹고살 먹거리라고만 외치는 사람
인류의 평화를 번영을 위해 기술을 사용하겠다는 사람
팀 버너스 리
통합하여 결과를 만들고, 안드로이드폰에 탑재
걔는 그냥 친한 동생이야ㅜ.ㅜ
절대 오해하지 마!--
난 자기랑^^ 쇼핑밖에 모르잖아?
자갸?짐머해?걔는그냥 친한동생이야ㅜ.ㅜ오해하지마--난 자기랑^^쇼핑밖에 모르잔아?사랑해~!
걔는 그냥 친한 동생이야ㅜ.ㅜ[SAD]
절대 오해하지 마!--[ANGER]
난 자기랑^^[JOY]쇼핑밖에 모르잖아?
Social, political, and economic systems change incrementally, but technology changes exponentially.
• Technology Change
• Social Change
• Business Change
• Political Change
Source: Unleashing the Killer App
By: Larry Downes, Chunka Mui
Slide Courtesy, Don Pearson, VP, Government Technology
Software as a Service
The world-wide web
Surface web is accessed by search engines. Deep web is
several orders of magnitude larger, and is not indexed by
public search engines.
Search engines, such as Google, rely upon automated
crawlers and are great for finding Web pages. However,
these Web page search engines typically cannot reach
information within a database. Rather, database content is
retrieved through the database’s own search engine.
Recognizing the distinction between searching Web page
content and database content is important because the bulk
of authoritative information resides in databases within the
deep Web. A new class of search engine specially
designed to access distributed resources in the deep Web,
enabling a single query to launch searches across a
number of databases.
This chart depicts the web as an iceberg. The visible tip of
the iceberg is the surface web of an estimated 10-12 billion
pages that is indexed by various search engines. The deep
web of more than 600 billion pages lies below the surface
and is not accessible with public search engines.
A web of participation
Web 2.0 is the the second stage the web. It is the social
web that connects people. It is a web of participation. User
consumes & creates. Sites are interactive, for example:
blogs–keep a web-diary; Wikipedia — free encyclopedia,
anyone edits; Del.icio.us — social bookmarking; mySpace,
openBC – cultivate social relations; Flickr — share photos;
and YouTube–broadcast yourself.
According to Tim O’Reilly, several principles distinguish web
2.0, for example: (1) the web as platform ; (2) harnessing
collective intelligence (3) data is the next Intel inside; (4)
end of the software release cycle; (5) lightweight
programming models; (6) software above the level of a
single device; and (7) rich user experiences. In addition
web 2.0 approaches embrace: remixing data and services;
relation-orientation; the long tail; and bi-directional
Web 2.0 social computing has both consumer and
Putting the “I” in the UI, and the “we” in web.
According to Clay Shirkey, social computing is software that
supports group interaction. It’s about augmenting our
human social and collaborative abilities.
Something has changed in the Web during this decade of
online history... At the beginning it was all about being
online; now it’s about socializing the online environment.
It’s not about technology. The addition of human (social)
signiﬁcance to our online interactions is driving the
emergence of a real (cyber)social environment, that extends
seamlessly to the “real world”.
It’s about people. Their social (networking) activity is going
online to be expanded and ampliﬁed by network effects, and
the viral nature of the information ﬂowing through the
It’s about social networks. We are getting linked to them,
making the Web itself more social (humane).
A web of meanings and connected knowledge.
Web 3.0 is the third stage of internet evolution that is
starting now. It is a web of meanings. It connects
knowledge. It represents meanings and knowledge about
things so both computers and people can work with them.
Web 3.0 is not about re-inventing the internet; it’s about
making the internet more useful, and our experience of it
better. Web 3.0 makes the internet more connected, open,
and intelligent. Users are served by systems that present
personalized information, are context-aware, can link and
share information in relevant ways, connect with relevant
people, better organize the digital life, combine and
integrate processes, arrange dates and tasks, give
meaningful answers instead of data in bulk.
Web 3.0 = web 2.0 + semantic web + AI.
Trends towards web 3.0 have been gestating for a decade
and are approaching a tipping point. Speciﬁcally, several
major technology trends are reaching a new level of
maturity at the same time. These include:
(1) ubiquitous connectivity including broadband adoption,
mobile devices and Internet access;
(2) distributed network computing using P2P, grid, mesh,
and hosted “cloud computing”;
(3) open standards-based technologies, open-source, and
(4) semantic application platforms;
(5) scalable declarative storage systems;
(6) natural language processing, machine learning, and
machine reasoning; and
(7) semantic agents.
The simultaneous maturity of these trends is mutually
reinforcing, and collectively they will drive the third-
A web of connected intelligence
Web 4.0 is the ubiquitous web. Everything is connected.
Everything has some intelligence, memory, a lifecycle, and
agency. It is a web of semantic agents. Both people and
things contribute to co-evolving social dialog.
The emerging pervasive/ubiquitous computing landscape is
a network of connected “things” with invisible processors,
lightweight, small, cheap, low/no power in almost all
everyday objects, wirelessly interconnected, continuously
"online.” Seamless services across all contexts.
This is a post-PC, post-IP era. Object-orientation and stack
architectures get jettisoned as “trainer wheels.” Interaction,
coordination, security, and integrity cannot be organized
centrally. The most granular societal artifacts have skills for
orientation, planning, scheduling, and acting. Intellectual
property is autonomic. Whether we are speaking of a
content paragraph, picture, a model, a software service, a
sensor, a product or other physical entity — all are self-
organizing, context-aware, self-describing, self-conﬁguring,
autonomic, and communicating autonomously.
Everything, everywhere, all the time, sleepless.
The key factor that determines whether a sales distribution has a Long Tail is the cost of inventory storage and distribution. Where inventory storage and distribution costs are insignificant, it becomes economically viable to sell relatively unpopular products
Consider the type of online information you need.
Targeted based on search terms
Displayed on Google.com
Google AdWords (sponsored links)
Targeted based on content
Displayed on any websites
Ken Auletta가 본 Google
1999년 수익을 발생하지 못하고 있던 Google에 세계적인 카드 회사 'VISA'가 찾아와 메인 페이지에 VISA 광고를 하게 해 주면 300만 불을 주겠다는 제안을 했다고 합니다.
당시 수익으로 고민하고 있던 마케팅 부서나 다른 이사들은 그 제안에 적극적으로 찬성을 던졌지만, '래리엔 세르게이'는 고민의 여지도 없이 'No'를 해 버렸습니다. 홈페이지에 광고하지 않는다는 그들의 원칙 때문이었다고 하네요.
스마트폰, 새로운 환경
창의성이 발휘될 새로운 공간,
여러분들이 만들어 가야 할 공간,
새로운 기술 혁명이 일어날 공간
I Am T-Pain