Course schedule mmit
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Course Schedule MMIT. 1. what is marketing, motives for internationalization, international strategy, international organizational design, 7-Ps, 5-Forces, PEST, SWOT assignment for next class: research the wine/beer market in the CR 2. typology of world markets and market segmentation

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Course Schedule MMIT

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Course schedule mmit

Course Schedule MMIT

1. what is marketing, motives for internationalization, international strategy, international organizational design, 7-Ps, 5-Forces, PEST, SWOT

assignment for next class: research the wine/beer market in the CR

2. typology of world markets and market segmentation

assignment for next class: read the case study

3. modes of international business, focus on importing/exporting

assignment for next class: find and understand at least 10 franchises in at least 3 different industries which are operating in the Czech Republic

4. brands and franchising

assignment for next class: read about Hofstede's dimensions and do the self-evaluation

5. cultural theories and marketing

assignment for next class: prepare for exam

6. Distribution channels, case study on Zara and Airbus

final exam


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