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Member Outreach “Working on a Building” ….Fostering Bluegrass in New England !

Member Outreach “Working on a Building” ….Fostering Bluegrass in New England !. OVERVIEW. Who Are We? Where Have We Been Recently? Future Possibilities. Who Are We? …some history. Formed 1985 This is our 25 th Anniversary (2010) 501c6 (trade org/business league)

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Member Outreach “Working on a Building” ….Fostering Bluegrass in New England !

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  1. Member Outreach “Working on a Building” ….Fostering Bluegrass in New England!

  2. OVERVIEW Who Are We? Where Have We Been Recently? Future Possibilities

  3. Who Are We? …some history • Formed 1985 • This is our 25th Anniversary (2010) • 501c6 (trade org/business league) • Non-Profit but not a Charity • Work for good of specific group (our industry) • Why formed? • Industry growth & development • Need for adequate representation • Foster unity (first time people might work together)

  4. Our Mission “Working together for high standards of professionalism, a greater appreciation for our music and the success of the worldwide bluegrass music community”

  5. Our Values • Positive Working Relationships • Professionalism • Integrity • Honoring Tradition • Diversity & Inclusiveness • Forward Thinking • Education

  6. Organizational Structure • Membership (2,400+) • Board (19) • Committees (35+) • Staff (4)

  7. Membership Structure • Professional (voting) • 1,873 or 78% of Total • Individual • Companies/Organizations • Grass Roots Club (non-voting) • 541 or 22% of Total • Fans/Patrons

  8. Membership Structure (Pros) • Pro Constituencies %Total • Artists/Composers 48 % • Event Producers 12 % • Broadcast Media 8 % • Agents/Managers 7 % • Merchandisers/Luthiers 7 % • Labels/Publish/Recording 6 % • Associations 6 % • Print Media/Education 6 % OVERALL 100 % • Location (% of total) • US 93 % • Non-US 7 %

  9. The Board BOARD MEMBERS (19) • Board Appointed (6) • Chair/President • Vice Chair • At-Large (4 for all members) • Member Elected (13) • Agents/Managers/Publicists • Artists/Composers/Publishers (3) • Associations • Broadcast Media • Event Production • International • Recording/Distribution/Marketing • Merchandisers/Luthiers • Print/Media/Education • At-Large (2 for all members)

  10. 35+ Committees(subcommittees-number members) • Board Operations (5-32) • Membership (1-5) • Marketing Committee (1-5) • International Committees (2-5) • Leadership Bluegrass (3-17) • Bluegrass in Schools (5-18) • World of Bluegrass (7-48) • Awards Production (4-14) • Awards Determination (10-52) • Trust Fund Board (1-5) • Foundation Board (1-5)

  11. Staff (name/tenure) • Executive Director(Dan/20 yrs) • Special Projects Director(Nancy/16 yrs) • Member/Convention Services(Jill/10 yrs) • Administrative Assistant(Jess/1 yr)

  12. What Businesses Are We In? • Education • Marketing Programs & Research • Events • Creating Connections/Networking • Publications & Communications • Member Services • Recognition • Leadership • Fostering Unity

  13. Who Does IBMA Serve & Benefit?

  14. Sources of Revenue (946K in 2008) % of Total Revenue

  15. Sources of Expenses (1,009K in 2008) % of Total Revenue

  16. Affiliate Organizations • Trust Fund– Emergency Needs • Net Assets $214K • Foundation– Charitable Causes • Net Assets $150K • Museum– Historic Preservation • Annual Budget $700K

  17. MILESTONES 1985 to 2010 In Review

  18. Milestones • First Bluegrass Trade Organization (1985) • Owensboro picked as “hometown” (1985) • First Business Conference (1986) • First Awards of Merit presented (1986) • First “Fan Fest hosted” (1987) • Bluegrass Trust Fund Created (1987) • Bluegrass “Grammy” created at IBMA urging (1989) • May becomes Worldwide Bluegrass Month (1989) • First IBMA Awards Show (1990) • Operating Revenues top $100K

  19. Milestones • Hall of Fame created/first inductions (1991) • First Russian Bluegrass Band plays US (1991) • First IBMA Awards broadcast via radio (1991) • PepsiCo Announces $1M Commit to BG (1991) • IBMA staff expands to 2 (1992) • Museum “preview” opens (1992) • IBMA releases first compilation of non-US artists (1992) • First strategic plan – emphasis marketing (1993) • Movie made of WOB events (1993) • “Youth All-Stars” at IBMA spur youth movement (1993)

  20. Milestones • Museum fund raising tops $750K (1994) • First regional conference held (1995) • First IBMA meetings in Europe (1995) • IBMA hires PR/Marketing Firm (1995) • Entrepreneur magazine cites bluegrass as “Hot Trend” (1996) • WOB events moved to Louisville (1997) • “Bluegrass-Pick It Up” campaign launched (1997) • First EWOB events hosted (1998) • First Leadership Bluegrass program (2000) • “First Generation” honored at IBMA Awards (2001)

  21. Milestones • IBMA presents BG at SAF Conference (2001) • IBMA acquires Simmons Market Research (2001) • IBMA spurs first “Roots Music Summit” (2002) • “Discover Bluegrass” becomes new marketing campaign (2002) • Museum Grand Opening (2002) • Billboard adds BG chart at IBMA urging (2002) • IBMA presents BG at NARM Conference (2003) • Offices moved to Nashville (2003) • Simmons shows 30% growth in audience (2003) • Discover BG DVD debuts (2004)

  22. Milestones • First International Outreach Grants (2004) • World of Bluegrass moves to Nashville (2005) • IBMA Awards first hosted at Ryman on 60th anniversary of BG (2005) • Event Liability Insurances program saves members $50K+ (2005) • IBMA participates in SupportMusic Coalition (2006) • IBMA hosts California “Unity” meeting (2006) • Foundation for Bluegrass created (2007) • First International Summit hosted (2008) • First European Summit hosted (2009)

  23. Current Priorities • Help members in changing business environment • Reach new audience for bluegrass • Strengthen the organization • Explore partnerships and drive new opportunities

  24. BLUEGRASS in NEW ENGLAND ___________________________ What Do We Know

  25. Performing Groups= 191 • NY = 63 • PA = 50 • MA = 21 • NJ = 14 • CT = 13 • ME = 12 • NH = 11 • RI = 5 • VT = 2 ** Source: IBMA databases

  26. Record Labels= 9 • Total Releases = 750+ • Artists Actively Recording for These Labels = 25 • Sales per Album = ?? • Total Sales = ? ** Source: IBMA databases

  27. Associations = 24 • Average Number of Members = 270 • Publish Newsletters = 15 • Host Concerts/Festivals = 20 ** Source: IBMA databases

  28. Broadcasters= 66 • Stations By State - Top 5 • PA = 15 • NY = 12 • MA = 11 • NJ = 10 • CT = 8 • Commercial = 19% • Non-Commercial = 81% • Internet Only (originates in NE) = 1 • Satellite = XM/Sirius • Carry local produced programming = 98% • Carry 20+ hours per week = 7 stations • TV = ?? ** Source: IBMA databases

  29. Event Producers = 72 • 62 produce festivals • 1 day = 14 • 2 day = 7 • 3 day = 28 • 4 day = 15 • Average Attendance • 0-500 = 20 • 501-1000 = 11 • 1001-2000 = 12 • 2001+ = 3 • ?? = 26 • Bluegrass Festivals in NE = 47 (BU) • Ticket Sales = ? ** Source: IBMA databases

  30. Other Constituencies • Agents/Managers = 7 • Media/Journalists • BG is primary focus = 11 • Mainstream/actively cover BG = 20-25 • Education • College ? • High School ? • Elementary ? • Private/Instrument ? • Other:________ ** Source: IBMA databases

  31. THE AUDIENCE in NEW ENGLAND ___________________________ Simmons Research

  32. HOW SIMMONS DETERMINES THE BLUEGRASS CONSUMER/LISTENER? A Consumer Behavior Question: Category: Entertainment & Shopping Music Please indicate the types of music you like and listen to most. Also indicate the types of music you bought and those you downloaded, burned, or recorded in the last 12 months.

  33. HOW SIMMONS DETERMINES THE BLUEGRASS CONSUMER/LISTENER? • 45 Genres of Music • Examples • AC Pop (Celine Dion, Elton John) • Hip Hop (Nas, DMX) • - Bluegrass (Alison Krauss, Ricky Skaggs)

  34. How the Bluegrass answer/option is presented… “Please indicate the types of music you like and listen to most. Also indicate the types of music you bought and those you downloaded, burned, or recorded in the last 12 months. Bluegrass (Alison Krauss, Ricky Skaggs) Type Like Most Bought - Most Often Bought – Also Downloaded/Burned Recorded

  35. New England Fans“Like most,” Buy or Download Bluegrass** • 2,592,500 in 2008 • 1.0% annual growth • 7.6% of total audience in US • 2,567,400 in 2007 • 4.7% annual growth • 6.7% of total audience in US • 2,450,800 in 2006 • 6.7% of total audience in US ** Source: Simmons Research – Adults 18+ in NE States

  36. New England Fans by State“Like most,” Buy or Download Bluegrass** New York 1,025,000 Pennsylvania 629,000 Massachusetts 319,000 New Jersey 233,000 Maine 129,000 Vermont 105,000 Connecticut 97,000 New Hampshire 44,100 Rhode Island 11,400 ** Source: Simmons Research – Adults 18+ in NE States

  37. 2008-2011 Future Possibilities

  38. Trends & Issues Are there trends or issues facing our music we need to be aware of? Economic/Tech Political/Legislative Leadership Audience Expectations Society/Culture Other:____

  39. The Keys What are the “keys” to focus on to grow bluegrass in the NorthEast US?

  40. What’s Next? What are your goals for bluegrass in New England? S.M.A.R.T. Goals: Specific Measurable Attainable Realistic Timely

  41. We’re ALL… “Working on a Building” ….Thanks for working together in New England!

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