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電子商務策略規劃 PowerPoint PPT Presentation


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6. 電子商務策略規劃. 要 挑 戰 困 難 的 事. 網際網路 策略規劃. 什麼是策略. 電子商務新興策略學派. 電子商務傳統策略學派. 本章架構. 目標方向. 少林派 Porter 大師. 令狐沖: Mintzberg. 周伯通: 藍海策略. 黃藥師 Wiseman. 企業目標. 核心能力. 武當派: Bakos. 天罡北斗陣:競合策略. 九陽神功:合作力. 獨孤九劍:產業週期. 企業策略. 生態系統. 獲利方式. 企業經營計畫. 經營故事. 學習目標. 6.1 策略:方向、能力與生態 6.2 電子商務策略規劃

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電子商務策略規劃

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6


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Porter

Mintzberg

Wiseman

Bakos


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  • 6.1

  • 6.2

  • 6.3

  • 6.4


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6.1


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?


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?

SWOT


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Mintzberg


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business ecosystem


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104


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6.2


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Top-Down Strategic Planning Process


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Bottom-Up Strategic Emergent Process


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6.3


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  • 6.3.1 Porter

  • 6.3.2 Wiseman

  • 6.3.3 Bakos

  • 6.3.4 Industrial Life Cycle


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Porter

Porter


Wiseman

Wiseman


Wiseman1

Wiseman


Bakos

Bakos

Bakos


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Industrial Life Cycle


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6.4


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  • 6.4.1 Mintzberg

  • 6.4.2 HartmanGary Hamel

  • 6.4.3

  • 6.4.4


Mintzberg

Mintzberg

Mintzberg


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HartmanGary Hamel

Hamel:

Kim:

HartmanGary Hamel


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(Co-opetition)


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  • PorterWisemanBakosMintzbergHartman/Hamel


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  • right thingsright things104104right things104104partnerspartners104104partners


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  • 104104

  • 104

  • 1043522


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  • 104Bakos

  • 104

  • 104

  • 104

  • 104


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