E business integration with short work placements
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e-Business Integration with Short Work Placements. Rikke Duus Senior Lecturer in Marketing The Business School ([email protected]). Business & Academia Coming Together. The Digital Marketing Agency #1. Student Team 1. Student Team 2. Student Team 3. Student Team 4.

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e-Business Integration with Short Work Placements

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E business integration with short work placements

e-Business Integration with Short Work Placements

RikkeDuus

Senior Lecturer in Marketing

The Business School

([email protected])


Business academia coming together

Business & Academia Coming Together


E business integration with short work placements

The Digital Marketing Agency #1

Student Team 1

Student Team 2

Student Team 3

Student Team 4

Selecting the Work Placement Teams

Commercial Project Pitch

Digital Marketing Agencies

Academic Teaching Team

Placement Winner


E business integration with short work placements

Student attitudes towards

the commercial project pitch...

...I intend to submit the pitch

71%

...I have a good chance of winning

83%

...the placement can help me get a sandwich placement

Commercial Project Pitch

56%

...expand my knowledge of e-marketing

94%

...will help me get a job once I graduate

83%

...adds additional pressure

50%

...would be a great victory to win

78%

...important for me to include on CV

72%

...it’s important for me to submit the pitch

73%


E business integration with short work placements

Student expectations

towards the work placement...

Commercial Project Pitch


E business integration with short work placements

  • Assignment linked with work placement:

  • Creative e-Marketing Project (30%)

  • Purpose of the placement;

  • To get the opportunity to work on the Creative e-Marketing Project with help from the agency

  • Unique insight into the everyday operations of a digital agency

  • Potential placement/internship opportunities

  • Achievement for the CV

Student Work Placements


E business integration with short work placements

What did the winning student teams think of the work placement?


E business integration with short work placements

Were you surprised that

you won the work placement?

  • YES – 7 students

  • Wasn't too sure whether we had done enough to win

  • Was unexpected (...) other groups’ pitches were more creative

  • I didn’t feel we were creative enough

  • Presentationwas quite basic and we thought it might not be enough

  • Other groups were submitting so I thought the chance of winning would be low

  • I thought that other teams would have done as well as us

  • NO – 3 students

  • Put a lot of effort into our pitch and believed it was good

  • Work was of a high standard

  • We exceeded our limit

Evaluation of Work Placements


E business integration with short work placements

What have you learnt from

attending the work placement?

  • More about putting ideas into action

  • How things get done in a real business

  • There should always be an explanation behind a suggestion

  • To think through an idea – is it achievable and how much will it cost?

  • Even small details can have a big impact

  • How agenciesuse online marketing to attract customers

  • The different roles within a marketing agency

  • More about the subject area and general office workings

Evaluation of Work Placements

Themes: Application of theory / Justification of ideas

Subject knowledge / How an agency works


E business integration with short work placements

If you were given the opportunity

to go on a work placement again,

would you be interested?

10 out of 10

  • Insight into working life, experience and something to put on your CV

  • The amount of experience you gain is invaluable

  • It was good experience and will help me to apply the theory

  • The more experience the betterand it would look better on my CV

  • Great opportunity to apply theory to a real business environment

  • Understand the subject from a company’s view and learn from it as you are doing practical work for that company

  • The placement was interesting, beneficial and motivating by achieving real life goals

Evaluation of Work Placements

Themes: Experience / CV / Application of theory


E business integration with short work placements

Has the work placement helped you

with your Creative e-Marketing Project?

9 out of 10

  • More ideas & research and confirmed to us that we were on the right track

  • More viable and understandable ideas useful to the client

  • Chance to discuss our ideas with agency and pick the most suitable

  • Improved content of the work through discussions with the agency

  • Helped us to understand the work a lot better, get new ideas & make improvements

  • Learned to work well in a team

Evaluation of Work Placements

Themes: New ideas through interaction with agency /

Improve content of work


E business integration with short work placements

10 out of 10 students:

would like it if more modules included a

work placements to prepare them for the future

8 out of 10 students:

thought they would receive a higher mark for the Creative e-Marketing Project due to having been on the work placement

8out of 10 students:

thought the work placement would enhance their job opportunities upon graduation

  • Evaluation of Work Placements


E business integration with short work placements

Student offered

paid 10-month placement with agency due to achievements on the work placement...

Unique Achievement


E business integration with short work placements

  • Purpose of placement & student experience is a match

  • Subject knowledge was enhanced through ‘real’ business case studies and application of theory to practice during the work placement

  • The students saw the benefits of the experience gained and how it will add value to their CVs

Conclusions

  • More communication with agencies regarding the activities planned during the work placement

  • More clear communication to the students on what will happen during the placement to manage their expectations and make them able to prepare better


E business integration with short work placements

  • Should the project pitch be mandatory or optional?

  • Is it important that all students get to do the placement?

  • How can the placement scheme be taken further?

  • How can we engage students so they fully understand whatopportunities are offered to them e.g. work placements?

Discussion Questions


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