Building the harley davidson brand community
This presentation is the property of its rightful owner.
Sponsored Links
1 / 12

Building the Harley-Davidson Brand Community PowerPoint PPT Presentation


  • 78 Views
  • Uploaded on
  • Presentation posted in: General

Building the Harley-Davidson Brand Community. Angela Juang , Bo Brown, Daniel So. Agenda. Background & Issues Objectives Opportunities Recommendation Action Plan Risk Mitigation Q & A. The Problem. Harley wants to know:

Download Presentation

Building the Harley-Davidson Brand Community

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Building the harley davidson brand community

Building the Harley-Davidson Brand Community

Angela Juang, Bo Brown, Daniel So


Agenda

Agenda

Background & Issues

Objectives

Opportunities

Recommendation

Action Plan

Risk Mitigation

Q & A


The problem

The Problem

  • Harley wants to know:

  • How to truly understand what the customer wants and needs from HOG

  • Harley Riders:

  • Don’t feel that Harley understands them

  • Don’t believe that Harley is an integral part of daily life

  • Aren’t overly content with HOG


The problem1

The Problem


The problem2

The Problem


The problem3

The Problem


Objectives

Objectives

asdf


Option 1 expand posse ride

Option 1: Expand Posse Ride

asdf


Option 2 eliminate posse ride

Option 2: Eliminate Posse Ride

asdf


Recommendation

Recommendation

asdf


Action plan

Action Plan


Risk mitigation

Risk Mitigation

asdf


  • Login