Building the harley davidson brand community
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Building the Harley-Davidson Brand Community PowerPoint PPT Presentation


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Building the Harley-Davidson Brand Community. Angela Juang , Bo Brown, Daniel So. Agenda. Background & Issues Objectives Opportunities Recommendation Action Plan Risk Mitigation Q & A. The Problem. Harley wants to know:

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Building the Harley-Davidson Brand Community

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Building the Harley-Davidson Brand Community

Angela Juang, Bo Brown, Daniel So


Agenda

Background & Issues

Objectives

Opportunities

Recommendation

Action Plan

Risk Mitigation

Q & A


The Problem

  • Harley wants to know:

  • How to truly understand what the customer wants and needs from HOG

  • Harley Riders:

  • Don’t feel that Harley understands them

  • Don’t believe that Harley is an integral part of daily life

  • Aren’t overly content with HOG


The Problem


The Problem


The Problem


Objectives

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Option 1: Expand Posse Ride

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Option 2: Eliminate Posse Ride

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Recommendation

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Action Plan


Risk Mitigation

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