SOCIAL MEDIA: Strategies and Best Practices. Session Goals. Discuss Social Media Strategies and Best Practices. Exchange ideas to help position your institution to take advantage of the increased visibility inherent in today’s social media culture .
SOCIAL MEDIA: Strategies and Best Practices
Discuss Social Media Strategies and Best Practices.
Exchange ideas to help position your institution to take advantage of the increased visibility inherent in today’s social media culture.
Discuss challenges that Division III institutions face related to the ever-changing social media landscape and brainstorm ideas to overcome those challenges.
Share resources for educating institutions, coaches and student-athletes on relevant social media issues.
Nafeesa Connolly - Simmons CollegeStudent-Athlete
Kelly Anderson Diercks - Augsburg College Associate Athletic Director/SWA
David Kemmy - Roger Williams University Director of Athletics
Blake Timm - Pacific University Sports Information Director
Does Your Athletics Department Have a Social Media Policy?
College-wide:Broaden the reach of college’s
messaging, reinforce the brand.
Simmons Athletics:No social media strategy.
Created 3+ years ago.
Updated twice a week, depending on season.
Promote large events (e.g., rival games, community service, “Blue Outs,” awards).
Created 2.5 years ago.
Updated every day if necessary.
Instant updates (e.g., game-day scores, wrap ups, links to website, academic/athletics accomplishments).
Within or Independent of a Specific Policy, Does Your Institution Monitor Social Media Use?
No specific monitoring system in place.
Communications and compliance staff intermittently check team Facebook sites.
Regular discussions with coaching staff on exercising caution and discretion.
We are reactive instead of proactive at this point, from a university and department standpoint .
189 million Facebook users are “mobile only” making monitoring more difficult.
How Does Your Institution Educate Student-Athletes on Social Media Use?
Social media is “here to stay.”
Applicable in every day life.
Protection vs. Prevention
Can’t hold our hands but can inform us to prevent situations.
Is it something I would want on the cover of a magazine?
Is it something Iwould want my mom to see?
If it was in a commercial aired across the U.S., would I be proud?
Does this go against my values or morals?
Branding and values.
As a team/department/SAAC, what rules should we implement.
How to be yourself.
How to use social media to your advantage.
How Does Your Institution Use Social Media as a News Source or Promotional Strategy?
Burden on communications/sports information staff.
Still ask them to put out there as much as we can especially on Facebook pages.
Value of team pages for targeted audiences.
Awareness of what student workers should/should not be posting.
93% of marketers are using social media for business use.
Sending and Receiving Information.
telephone (call/text) and email.
Facebook group (secondary)
Team, coaches, recruits
Official Facebook page
Facebook group (private)
What Social Media-Related Challenges Exist Under the Current Recruiting Legislation?
2012: Text messaging
2013: Social media
What Resources are Available to Institutions Seeking to Provide Education Related to Social Media?