1 / 5

Some Thoughts About Theory

Some Thoughts About Theory. Roland T. Rust University of Maryland. Where Should It Come From?. Core disciplines (economics, psychology, sociology, etc.) – about fundamental constructs Organic theory – about higher-order marketing constructs. What Does It Look Like?.

nicki
Download Presentation

Some Thoughts About Theory

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Some Thoughts About Theory Roland T. Rust University of Maryland

  2. Where Should It Come From? • Core disciplines (economics, psychology, sociology, etc.) – about fundamental constructs • Organic theory – about higher-order marketing constructs

  3. What Does It Look Like? • Boxes and arrows – what drives what? • Equations – most rigorous • Even boxes and arrows sorts of theories are best expressed mathematically

  4. What Is It Good For? • NOT for providing “legitimacy” to an empirical study • Primary purpose – generalizability to multiple contexts and applications

  5. How Can We Tell Good Theory? • It is rigorous and precise • It explains as well as describes • It provides new insight • It makes simple what was previously unexpressed or ambiguous

More Related