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Company Presentation

Company Presentation. Table of Contents. Who We Are Our Mission Our Resources Our Services International Coverage Areas of Expertise Why Field Insights?. Who We Are.

nicholas-kirkland
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Company Presentation

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  1. Company Presentation

  2. Table of Contents • Who We Are • Our Mission • Our Resources • Our Services • International Coverage • Areas of Expertise • Why Field Insights?

  3. Who We Are • Incorporating more than 10 years of marketing and research expertise through its staff, Field Insights has been established in 2002 as the first specialized fieldwork agency in Romania. • The company’s goal is to provide our Clients (Research and Consulting Agencies) with a full range of reliable, professional field services in order to help them develop their business operations.

  4. Who We Are • Wedo not perform market research design or analyses for end clients and therefore we do not compete with the Research Agencies who commission the fieldwork to us. We help them! • By our affiliation to ESOMAR, AIMRI, SORMA and MRS (The Market Research Society – UK) we also adhere to the ICC/ESOMARrules and regulations related to conducting market research and opinion surveys. • Confidentiality is our “Sacred writ” and we insure it unceasingly.

  5. Our Mission • We aim to be the best and most flexible fieldworkprovider on the Romanian market and in Eastern Europe. • Our commitment to developing strong client relations and delivering optimum fieldwork solutions makes us thebest possible choice when planning your fieldwork.

  6. Our Resources Extensive Fieldwork Resources • We have developed a nationwide network of highly trained interviewers. • A Field Manager and 5 Project Managersbacked up by 2 Regional Managers and 47 City Managers coordinate the fieldwork and supervise a network of over 2,000 active interviewers. • The networkcovers all cities above 50,000 inhabitants with local personnel (interviewers, checkers and supervisors) and is currently the widest active network available in Romania. Quality Control Capabilities • A separate team ensures continuous Quality Controloperations for each project and for each particular interviewer. • Our commitment to fieldwork quality is backed up by our “100% Quality Control” policy which ensures the highest standard of our data collectionservices – versus the industry average of 15%-20%.

  7. Our Resources Dedicated CATI Facility • Our Call Center includes a dedicated CATI facilities with 52 workstations located in Bucharest. CAPI Resources • We have also invested in CAPI capabilities and are currently one of the very few agencies in Romania who has resources for conducting large scale CAPI projects. • Our technology resources include up to 50 laptops that we use to conduct research project using this methodology. Focus Group Facility • Our state-of-the-art Focus Group Facility is currently the most advanced available in Romania offering, besides the traditional one way mirror viewing facility: - simultaneous translation - digital / DVD / VHS recording

  8. Our Resources • Data Entry and Data Processing • Extensive Data Input Capabilities have also been developed through our network of specialized data input operators. We are able to process up to 10,000 questionnaires per day which translates in fast delivery of the project results. • Undertaken by highly experienced research analysts with 10-year-long proven track record in the fields of market research and statistics, our capabilities include: • Input form Design • Data Input / Database Building (ACCESS, ASCII, SPSS Data Files delivery) • Data Mining • Database Cleaning, Validation and Integration • Cross Tabulation and Advanced Techniques (Segmentation, Conjoint Analysis, Price Sensitivity, etc)

  9. Our Services • We are able to provide you with a wide range of services including: Fieldwork Services • Qualitative Consumer Research • Quantitative Consumer Research • Industrial Market and Business-to-Business Research • Retail Research Data Processing Services • Data Input / Database Building (ACCESS, ASCII, SPSS Data Files delivery) • Data Mining • Database Cleaning, Validation and Integration • Cross Tabulation and Advanced Techniques (Segmentation, Conjoint Analysis, Price Sensitivity, etc) Project Auditing / Quality Control Checking

  10. International Coverage • Field Insights is the Eastern-European center for fieldwork expertise and we are often appointed as the coordinating agency for multicountry projects in Eastern Europe in countries like: • Russia • Bulgaria • Greece • Hungary • Moldova • Bosnia & Herzegovina • Kosovo • Albania • In present the above mentioned countries are covered through our local partners (2-3 partners per country) with whom we have developed strategic partnerships to ensure competitiveness.

  11. Areas of Expertise • Field Insights has previously conducted research projects in various sectors such as: FMCG, Automotives, IT/Telecommunications/Data Transmission, financial products/services, construction materials, oil and lubricants, pharmaceuticals, media, education, etc. • Methodologies and Research Techniques: • CATI (using our CATI Facilities) • CAWI (using our CATI Facilities / computers with Internet access and the client’s platforms / software) • Face-to-Face (Random Route / Door-to-Door, Mall Intercepts, Central Location Tests, In-home Tests, Mystery Shopping, etc) • CAPI (Random Route / Door-to-Door, Central Location Tests, In-home Tests, etc) • Semi-structured / In-depth / Pair-Depth Interviews • Accompanied Shopping Visits • Focus Group Discussions • Store Checks, Distribution and Price Surveys

  12. Why Field Insights? • The widest network of active and highly trainedinterviewers in Romania; • Extensive fieldwork resources available which translates into highflexibility and speed of reaction; • Utmost data collection accuracy due to the 100% back-checking we conduct for every project; • Senior fieldwork specialists with minimum 7 years of fieldwork management expertise; • Access to one of the most advanced Focus Group Facilities in Eastern Europe; • Effective coordination of multi-country projects in Eastern-European Countries from our office in Bucharest.

  13. For more details… … please do not hesitate to contact us at: Address: The Tower Building, 2nd Floor, 10-12 Soseaua Pantelimon St, Bucharest 2, Romania. Telephone: +40-21-204.76.00 Fax: +40-21-204.76.04 E-mail: laurentiu_belu@fieldinsights.ro …also please visit our website at www.fieldinsights.ro

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