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NORTHEAST SAN FERNANDO VALLEY ECONOMIC ASSESSMENT AND REDEVELOPMENT STRATEGY. Los Angeles Economic Development Corp. with The Economic Alliance of the San Fernando Valley May 20, 2003. Sylmar. Northeast San Fernando Valley Study Area Sylmar Pacoima Sun Valley. Pacoima. Sun

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NORTHEAST SAN FERNANDO VALLEY ECONOMIC ASSESSMENT AND REDEVELOPMENT STRATEGY

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Northeast san fernando valley economic assessment and redevelopment strategy

NORTHEAST SAN FERNANDO VALLEY

ECONOMIC ASSESSMENT AND REDEVELOPMENT STRATEGY

Los Angeles Economic Development Corp. with

The Economic Alliance of the San Fernando Valley

May 20, 2003


Northeast san fernando valley economic assessment and redevelopment strategy

Sylmar

  • Northeast

  • San Fernando

  • Valley

  • Study Area

  • Sylmar

  • Pacoima

  • Sun Valley

Pacoima

Sun

Valley


Northeast san fernando valley study area

NORTHEAST SAN FERNANDO VALLEY STUDY AREA

Demographics

  • Population

  • Education

  • Income

  • Housing

  • Commerce

    • Business establishment

    • Industry concentration

    • Employment

  • Transportation & Infrastructure

  • Crime rate


Study area population

STUDY AREA POPULATION

Source: U.S. Census Bureau (April 1, 2000)


Population comparison

POPULATION COMPARISON

Median age: 28.231.6

Source: U.S. Census Bureau (April 1, 2000)


Major race ethnic groups

MAJOR RACE/ETHNIC GROUPS

Study Area

City of Los Angeles

White

Hispanic

Hispanic

White

Black

11%

Black

Source: U.S. Census Bureau (April 1, 2000)


Educational attainment high school diploma or more

EDUCATIONAL ATTAINMENT:High School Diploma (or more)

Percent of Population 25 years and over

Source: U.S. Census Bureau (April 1, 2000)


Educational attainment 4 year college degree or more

EDUCATIONAL ATTAINMENT:4-Year College Degree (or more)

Percent of Population 25 years and over

Source: U.S. Census Bureau (April 1, 2000)


Household income

HOUSEHOLD INCOME

$

Source: U.S. Census Bureau (April 1, 2000)


Housing

HOUSING

Housing Units

Median Home Value

000s

$000s

Source: U.S. Census Bureau (April 1, 2000)


Crime rate for 2000 crime per 1 000 residents

CRIME RATE FOR 2000(Crime per 1,000 residents)

Rate by Type of Crime

PopulationTotal Violent Property

Study Area 199,90324.08 6.30 17.77

City of L.A.3,694,82048.86 13.59 35.26

Note: Aggravated Assault does not include domestic violence

Sources: Los Angeles Police Department, LAEDC


Business establishments

BUSINESS ESTABLISHMENTS

Study AreaCity of L.A.

No. of Business Estab. 2,671 97,642

No. of Employees 52,4041,321,115

Avg. No. of Employees

per Establishments 19.6 13.5

Note: Number of persons unless stated otherwise

Source: CA EDD, ES202-2001


Industry concentration and employment

INDUSTRY CONCENTRATION AND EMPLOYMENT

Study AreaCity of L.A.

Manufacturing 21.1% 13.2%

Retail Trade 10.8 10.3

Construction 9.4 5.3

Transportation 4.7 4.0

Wholesale Trade 4.7 4.0


Transportation infrastructure

TRANSPORTATION & INFRASTRUCTURE

Strengths:

  • Good freeway access -- I-5, I-210, I-118

  • Airport access -- Burbank-Glendale-Pasadena Airport

  • Metrolink service

    Challenges:

  • Traffic congestion

  • Inadequate public transportation

  • Poor quality of surface streets -- heavy truck traffic

  • Lack of proper lighting

  • Lack of gutters and storm drains -- street flooding

  • Lack of paved sidewalks


Northeast san fernando valley study area comparative assessment

NORTHEAST SAN FERNANDO VALLEY STUDY AREACOMPARATIVE ASSESSMENT


City strengths relative to pacoima sun valley sylmar

CITY STRENGTHS RELATIVE TO PACOIMA, SUN VALLEY, & SYLMAR

More (+) or Less (-) Competitive in Comparison to Northeast San Fernando Valley Study Area

( 0 = differences are inconclusive or data insufficient)


City strengths relative to pacoima sun valley sylmar1

CITY STRENGTHS RELATIVE TO PACOIMA, SUN VALLEY, & SYLMAR

More (+) or Less (-) Competitive in Comparison to Northeast San Fernando Valley Study Area

( 0 = differences are inconclusive or data insufficient)


Northeast san fernando valley study area s strengths

NORTHEAST SAN FERNANDO VALLEY STUDY AREA’SSTRENGTHS


Strengths

STRENGTHS

  • Access to the largest consumer market in the U.S.

  • Access to suppliers and service providers.

  • Proximity to transportation infrastructure including freeways, airports, rails, and ports.

  • Proximity to many important business clusters including design-based manufacturing, aircraft and aerospace, entertainment, logistics, and business services.

  • Available incentives and programs.

  • Household incomes almost 20% higher than Los Angeles as a whole.


Northeast san fernando valley study area s challenges

NORTHEAST SAN FERNANDO VALLEY STUDY AREA’SCHALLENGES


Challenges

CHALLENGES

  • Obsolete industrial, commercial, and retail space.

  • Lack of modern facilities.

  • Image and appearance of the Study Area

    • Perception of crime

  • Gross receipts tax.

  • Transportation & infrastructure problems

  • Workforce development


  • Northeast san fernando valley study area recommendations and strategies

    NORTHEAST SAN FERNANDO VALLEY STUDY AREARECOMMENDATIONS andSTRATEGIES


    Retention and expansion of existing business

    RETENTION AND EXPANSION OF EXISTING BUSINESS

    • Provide modern industrial space to accommodate the expansion potential of key employers (i.e. manufacturing).

    • Develop a contact program to identify retention/ expansion opportunities.

    • Provide direct tech. assistance to companies considering relocation or expansion

    • Assist local companies to expand their markets to increase revenue and employment.

    • Increase utilization of federal, state, and local incentives and programs to offset high cost of doing business.


    Business attraction

    BUSINESS ATTRACTION

    • Package and present the data provided in this report to manufacturers, developers, and retailers.

    • Encourage mixed-use developments, which provide amenities and employment, while enhancing the appearance of the area.

    • Identify large redevelopment sites for a variety of uses.

    • Facilitate and support projects.


    Neighborhood economic development

    NEIGHBORHOOD ECONOMIC DEVELOPMENT

    • Develop a leadership group to manage the prioritization and implementation of the plan.

    • Identify federal, state and local programs, grants, financial tools and incentives to facilitate improvements.

    • Identify industrial, commercial, and residential sites for development and redevelopment.

    • Identify and develop strategies to overcome the physical barriers and policies limiting desired development.


    Neighborhood economic development cont d

    NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d.)

    • Create development strategies incorporating transit and housing to maximize land use.

    • Support entrepreneurs.

    • Eliminate physical barriers.


    Education workforce and training

    EDUCATION, WORKFORCE, AND TRAINING

    • Expand existing business, education, and workforce training collaboratives to increase effectiveness.

    • Provide better coordination between employer training needs and workforce program providers.

    • Facilitate the flow of information from workforce programs to employers.

    • Support and establish neighborhood programs to improve K-12 performance and graduation rates.

    • Support the creation of more adult education opportunities.


    Northeast san fernando valley study area call to action

    NORTHEAST SAN FERNANDO VALLEY STUDY AREACALL TO ACTION


    Call to action

    CALL TO ACTION

    • The resources and efforts invested in this Study deserve action by all parties and constituencies.

    • Momentum generated by the Study must not be lost or diluted by delaying implementation.

    • The NESFV economic development strategy can succeed, despite uncertainty economic conditions, by organizing to publish and market the region’s strengths.

    • A touch of realism is needed; strengthen your base; go after businesses and industries likely to be attracted to the region; overcoming the “image” hurdle will take some time.


    Northeast san fernando valley study area master plan 1 5 year action plan

    NORTHEAST SAN FERNANDO VALLEY STUDY AREAMASTER PLAN(1 & 5 YEAR ACTION PLAN)


    Retention and expansion of existing business1

    RETENTION AND EXPANSION OF EXISTING BUSINESS

    • Redevelop obsolete industrial areas within the enterprise & empowerment zone to provide modern space to meet the unmet demand. Particularly in CRA Project Areas.

    • Work with large property owners to reclaim and redevelop mining and landfill sites.

    • Identify business by sector and size & survey annually.


    Retention and expansion of existing business cont d

    RETENTION AND EXPANSION OF EXISTING BUSINESS (cont’d)

    • Engage key service providers & community leaders in program

    • Identify appropriate technical assistance service providers using RBAN Notebooks.

    • Maintain consistent follow-up to identify future needs & secure engagement in program support.


    Business attraction1

    BUSINESS ATTRACTION

    • Package the demographic and incentive contents of this report and provide it to local developers to encourage development and redevelopment of industrial sites and buildings and commercial redevelopment and housing.

    • Identify and contact companies and developers that understand household income, urban development and the local market for potential sites.

    • Identify parcels and potential industrial park sites such as the Price Pfister, Whiteman Airport, Air Force Base Project, Enterprise zone corridor, landfills, to market to developers and end users.


    Business attraction cont d

    BUSINESS ATTRACTION (cont’d)

    • Utilize market data and survey results to demonstrate industrial demand. Update data annually at a minimum.

    • Establish a protocol system to refer attraction project to technical assistance providers.

    • Maintain follow up to identify expansion needs, testimonials, civic engagement.


    Neighborhood economic development1

    NEIGHBORHOOD ECONOMIC DEVELOPMENT

    • Schedule a meeting of key players to review plan and discuss roles.

    • Seek $125,000 for three years to staff implementation of Action Plan. Possible funding sources include CRA, CDD, Council Offices and EDD.

    • Determine programs etc., which may result in most immediate positive results for the business community.

    • Accumulate existing information materials for distribution to key companies.


    Neighborhood economic development cont d1

    NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d)

    • Catalog large sites available for development and redevelopment, such as, Whiteman Airport, Price Pfister, and Air Force property.

    • Identify housing development and infill sites to promote for development.

    • Evaluate existing zoning and development policies and recommend changes favorable to redevelopment and development in the study area.


    Neighborhood economic development cont d2

    NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d)

    • Identify policy constraints to job creation and development of desired facilities.

    • Expand home ownership programs.

    • Identify obsolete retail centers for possible redevelopment as mixed-use villages.

    • Establish a local business assistance network of public non-profit and for-profit service providers.


    Neighborhood economic development cont d3

    NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d)

    • Provide demographics from this study to prospective and existing business to improve their marketing programs.

    • Establish Business Improvement Districts where feasible, to provide security, landscaping and other improvements to commercial areas.

    • Promote creation of truck routes to limit heavy truck traffic in commercial and residential areas.

    • Identify, prioritize and lobby for needed infrastructure improvements such as curb gutters, storm drainage, and street improvements.


    Education workforce and training1

    EDUCATION, WORKFORCE, AND TRAINING

    • Catalogue current public and private workforce providers and collaboratives using RBAN Notebook and Appendix C.

    • Create more and stronger links between employers and workforce providers.

    • Conduct employer focused workforce seminars.

    • Implement business visitation programs to show students what employment looks like.


    Education workforce and training cont d

    EDUCATION, WORKFORCE, AND TRAINING (cont’d)

    • Promote adopt-a-school programs.

    • Identify opportunities for adults and young people to receive extra English skills training at the same time in the same general location.

    • Recognize programs and graduates to encourage others to participate.


    Northeast san fernando valley economic assessment and redevelopment strategy

    Thank you.


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