Media relations in a new era
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Media Relations in a New Era. How to make friends and influence writers Michael Wangbickler, Balzac Communications Mark Fisher, Dayton Daily News. Introduction. Best practices. 1. Tell the story. 2. Is it really news?. 3. it’s about relationships. 4. Know preferences and beat.

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Media Relations in a New Era

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Media relations in a new era

Media Relations in a New Era

How to make friends and influence writers

Michael Wangbickler, Balzac Communications

Mark Fisher, Dayton Daily News


Introduction

Introduction


Best practices

Best practices


1 tell the story

1. Tell the story


2 is it really news

2. Is it really news?


3 it s about relationships

3. it’s about relationships


4 know preferences and beat

4. Know preferences and beat


5 find what they need

5. Find what THEY need


6 regional generational differences

6. regional/generational differences


7 editors are overworked

7. Editors are overworked


8 use every tool you have

8. Use every tool you have


9 be prepared and follow through

9. Be prepared and follow through


10 say thanks

10. Say thanks


The next step

The next step


Conclusion

Conclusion


Thank you

THANK YOU

  • Michael Wangbickler, Balzac Communications & Marketing – [email protected]

  • Mark Fisher, Dayton Daily News - [email protected]


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