Media relations in a new era
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Media Relations in a New Era. How to make friends and influence writers Michael Wangbickler, Balzac Communications Mark Fisher, Dayton Daily News. Introduction. Best practices. 1. Tell the story. 2. Is it really news?. 3. it’s about relationships. 4. Know preferences and beat.

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Media Relations in a New Era

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Media Relations in a New Era

How to make friends and influence writers

Michael Wangbickler, Balzac Communications

Mark Fisher, Dayton Daily News


Introduction


Best practices


1. Tell the story


2. Is it really news?


3. it’s about relationships


4. Know preferences and beat


5. Find what THEY need


6. regional/generational differences


7. Editors are overworked


8. Use every tool you have


9. Be prepared and follow through


10. Say thanks


The next step


Conclusion


THANK YOU

  • Michael Wangbickler, Balzac Communications & Marketing – [email protected]

  • Mark Fisher, Dayton Daily News - [email protected]


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