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L21: LMS landscape

L21: LMS landscape. October 2012. Market share summary (2011 data ). Notable newcomers (since 2011 ) Canvas New MOOC platforms ( CourseEra ). Common core functionalities. All of the major LMSs offer similar core functionality: file and content sharing

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L21: LMS landscape

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  1. L21: LMS landscape October 2012

  2. Market share summary (2011 data) • Notable newcomers (since 2011) • Canvas • New MOOC platforms (CourseEra)

  3. Common core functionalities • All of the major LMSs offer similar core functionality: • file and content sharing • multi-media content tools, web 2.0 mashups • testing and survey tools • grading tools • collaboration tools such as discussion boards, blogs and wikis • Details and implementation will vary and need to be examined once functional requirements are defined

  4. Some differentiating factors • Open-source vs. proprietary software • Externally vs. locally hosted • Cloud-based vs. individual instances • “Look and feel” and user experience • Community of practice • Maturity and product stability

  5. US company; founded in 1997 at Cornell • Went public in 2004; private buyout by an investment group in 2011 • Acquired many competitors: WebCT, ANGEL, Elluminate, Wimba • Proprietary software, java-based • Very good standards compliance • Modular architecture and marketing approach: Bb Learn, Bb Analytics, Bb Collaborate, Bb Mobile • Also has service offerings: hosting, consulting, support • Currently dominates the marketplace; large community of practice

  6. Recently acquired two main hosting providers for Moodle and created a branch providing services for LMS open-source customers • New CEO coming in December 2012

  7. Open-source product; code created and unified by Moodle Pty, Ltd., an Australian company supported by fees from Moodle hosting partners • PHP-based • Major hosting partner (Moodle Rooms) acquired by Blackboard in March 2012. • Built on a learner-centric

  8. Good standards compliance • Large user community/community of practice • Some well-known large installations exist (UK’s Open University) • Many European clients • US adoption as been especially strong for smaller colleges and community colleges • Allows for a relatively easy “out of the box” open source solution

  9. Canadian company, privately held • Proprietary software, relatively standards-compliant • In the licensed software arena, main competitor to Blackboard • Microsoft.NET code base • Main clients include several state university systems and community college consortia: Minnesota, Wisconsin, Montana, Colorado, Kentucky, Pennsylvania • Not much market share outside North America • Recently received an $80 million infusion of new venture capital • Has a growing client base

  10. Open-source product • Consortium-based; consortium members are higher ed institutions, weighted towards North America • Java-based • Many major clients are institutions with considerable programming resources; recent trend is towards hosted deployments • Recently spun off an “open academic environment” (OAE) concept which tries to move beyond the monolithic LMS

  11. Some major OAE backers (UC Berkley, U Michigan, U Indiana) have withdrawn their support for the project in September 2012, leading to a major scaling down of the OAE project

  12. Newcomer to the LMS world • Founded in 2008 by two BYU graduates • Privately-held start-up company, Instructure • Code based in Ruby on Rails; available under an open-source license – though Instructure does not support community contributions to the code • Cloud-based SAS service: i.e. no individual institutional control of/responsibility for upgrades or changes • Particular strengths: integration of web 2.0 tools, notably Facebook and Google apps for education • Clean and modern look and feel

  13. Growing adoption: Brown University, U of Washington system

  14. LMS marketshare –a parting view http://mfeldstein.com/state-of-the-higher-education-lms-market-a-graphical-view/

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