The Franco-German University
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The Franco-German University Responsibilities and Objectives EUPRIO, Malta 2004 Ulrike Reimann. September 2004. Euprio 2004. The Franco-German University. Bi-national university, international institution Group of affiliated member universities 130 member universities

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September 2004

The Franco-German University

Responsibilities and Objectives

EUPRIO, Malta 2004

Ulrike Reimann

September 2004


September 2004

Euprio 2004

The Franco-German University

  • Bi-national university, international institution

  • Group of affiliated member universities

  • 130 member universities

  • Administration located in Saarbrücken/Germany

  • 17 employees (Franco-German team)

September 2004


September 2004

Euprio 2004

The Franco-German University

  • Established 1997

  • Weimar Agreement 

  • Intergovernmental agreement

  • 17 September 1999: agreement came into effect

September 2004


September 2004

Euprio 2004

Financing

  • Equally by France and Germany

  • France: Ministry of Foreign Affairs / Ministry of Education

  • Germany: Ministry of Education/ Ministry of Foreign Affairs/Länder (federal states)

  • Budget 2004: 9 million €uro (2000: 5,8)

September 2004


September 2004

Euprio 2004

September 2004


September 2004

Euprio 2004

Responsibilities

  • Reinforcement of cooperation between France and Germany with regard to university education and research

  • Increasing Mobility

  • Creation, Promotion and Implementation of integrated Franco-German Courses of Study

    - as many disciplines as possible

    - as many types of colleges as possible

    - geographically-balanced

September 2004


September 2004

Euprio 2004

Responsibilities

  • Development of Cooperation Agreements with other countries (tri-lateral)

  • Promotion of Research and Development

  • Advancement of Graduate Education

  • Propagation of bi-national subject-oriented technical and generalinter-cultural competence

September 2004


September 2004

Euprio 2004

Promotion of Research and Development

  • Graduate colleges: Mobility grants for doctoral candidates

  • Franco-German workshops for young scientists

  • Franco-German summer theme schools for y.s.

  • Franco-German summer universities for y.s.

September 2004


September 2004

Euprio 2004

Core task: Integrated courses of study

  • 2003/2004: 115 bi-national courses of study

  • 10 tri-lateral courses (preparation phase)

  • 4.800 students in 2003/2004, 400 doctoral candidates

  • Disciplines: arts and social sciences, engineering, natural sciences, law, economics, medicine

  • Types of colleges: Universities, Universities of applied sciences, Grandes Ecoles

September 2004


September 2004

Euprio 2004

Quality standards

  • Integrated curriculum / joint study regulations

  • Training in two educational systems

  • Joint group of French and German students

  • Acquisition of two national degrees

  • At least three semesters at the partner university

September 2004


September 2004

Euprio 2004

Advantages

  • Exemption from tuition fees at the partner university

  • Mobility grant for the duration of the stay abroad

  • Professional and intercultural education

  • Quality assurance of the programs - Evaluation

September 2004


September 2004

Euprio 2004

Location of the member universities

September 2004


September 2004

Euprio 2004

Public Relations

  • Public Relations since August 2000

  • One press office for France and Germany

  • Communication concept SWOT-analysis, tasks, targets groups, messages, measures

September 2004


September 2004

Euprio 2004

SWOT analysis

  • Strengths

  • first institutionalised binational university

  • innovative basic character

  • guarantee of the binational inter-cultural and professional competence

  • political support

  • staff competence

September 2004


September 2004

Euprio 2004

SWOT analysis

  • Weaknesses

  • Organisational and legal complexity

  • Inter-cultural dimension

  • Deficits in communication / virtual character

  • Administrative body

  • Funding bank

September 2004


September 2004

Euprio 2004

SWOT analysis

  • Opportunities

  • Guarantee of high quality binational courses

  • FGU as coordinator and initiator

  • Mediating role of the FGU

  • FGU as catalyst in the Bologna process

  • Importance of international programs

September 2004


September 2004

Euprio 2004

SWOT analysis

  • Risks

  • Varied interests of the 130 partner universities

  • Information deficits

  • Exaggerated expectations

  • Time pressure

September 2004


September 2004

Euprio 2004

Communication goals / target image

  • Reliable and competent partner and sponsor

  • Covering a comprehensive range

  • Central and most important institution in F-G

  • Courses of study and programs with high quality

  • Marketing of the programs and courses of study

September 2004


September 2004

Euprio 2004

Communication goals / target image

  • Mediator and coordinator

  • Competent and reliable partner

  • Legal and organisational expertise and example

September 2004


September 2004

Euprio 2004

The target groups

  • External target groups

  • Potential students (school pupils)

  • Teachers and parents

  • The general public

  • Politicians (lobbyists)

  • Business companies

  • Potential sponsors

September 2004


September 2004

Euprio 2004

The target groups

  • Internal target groups

  • Students under the auspices of the FGU

  • Member and partner universities and institutions

  • Programme coordinators and their staff

  • Staff of the FGU

  • Decision-makers in the committees

  • Partner institutions (DAAD, DFG, MSU, CIDU)

  • Politicians (ministers)

  • Panels of experts

  • Members and observers of the university council

September 2004


September 2004

Euprio 2004

Publicity Partners

  • The media

  • The staff

  • Students of the FGU

  • Partner universities, programme coordinators, professors

  • Lecturers

  • Institutions

  • Politicians (ministers, embassies)

  • Business companies

  • Alumni

September 2004


September 2004

Euprio 2004

Communication Messages

  • Catalyst in the European integration processes

  • Hallmark and guarantee of international university competence

  • FGU “guarantees” graduates with a binational and inter- cultural subject competence

  • FGU guarantees quality

  • FGU = label

  • Marketing authority and point of contact

  • FGU financial sponsor, expert, consultant and catalyst

  • Supports innovative approaches (experimental model role)

September 2004


September 2004

Euprio 2004

Implementation

Internal communication

  • Communication network

  • Administrative platform

  • Meetings of the members

  • Expert meetings

  • Conferences on specific subjects

  • Student and graduate fair “Franco-German Forum”

  • On-line job and trainee placement exchange

  • Setting up an alumni organisation

September 2004


September 2004

Euprio 2004

Implementation

  • Message

  • We are regularly kept informed by the FGU

  • With the FGU we increase the quality of our

  • binational courses of study and thus our

  • international profile

  • The FGU supports us

  • We are partners of the FGU

September 2004


September 2004

Euprio 2004

Implementation

External communication

  • Information material

  • Media

  • Internet

  • Events

  • Lectures and exhibitions

  • PR-Campaigns for special target groups

  • Sponsoring activities

September 2004


September 2004

Euprio 2004

Problems

  • Internal communication

  • Intercultural differences

  • Staff problems (17 employees)

  • Language problems

September 2004


September 2004

Euprio 2004

Public Relations

Communication across cultures needs

inter-cultural competence!!!

September 2004


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