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Legacy Society Booster

Legacy Society Booster. October 16, 2013 5:30pm Hosted by the Colorado Episcopal Foundation. Why We Invited You. Proverbial “ hit the wall ” Shared experiences offer insights and let us know how to support you One or two ideas may give you momentum. To Discuss Tonight:.

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Legacy Society Booster

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  1. Legacy Society Booster October 16, 2013 5:30pm Hosted by the Colorado Episcopal Foundation

  2. Why We Invited You • Proverbial “hit the wall” • Shared experiences offer insights and let us know how to support you • One or two ideas may give you momentum

  3. To Discuss Tonight: • Importance of Legacy / Planned Giving Context • Basic, Intermediate, and Advanced Ideas to Establish and Promote • Challenges and Best Practices

  4. Legacy Thinking is Important • Belief in mission and ministry of the church • Follows from theology of stewardship • Largest gifts received • Current transfer of wealth from those age 70-90 • Difficulty in replacing generous pledgers • Clergy and lay leadership teaching and leading

  5. PLANNED GIVING ANNUAL GIVING Planned Giving – What is it?

  6. Context • Increasing competition for charitable dollars • Church tactics are the same as when there was no competition, when giving practices were different, culture was simpler

  7. Planned Giving • In 2011 bequests to charities totaled $24,410,000,000 • Major charities have allocated significant resources to pursuing planned gifts • They use business practices

  8. Church: • Limited Staff • Mostly Volunteer Staff • Minimal Experience • Minimal to None • Minimal to None • Small/Limited Budget • Large Non-Profit: • Staff in the dozens, even 100+ • Full time positions • Professionals (CFRE) • Strategic Goals, Contacts, and Benchmarks • Marketing and Admin Support • Large Budget

  9. Large Non-Profits would trade almost any tool in their belt for ONE THING we have... Having our audience meet within our walls every week

  10. ...for their lifetime Open Regular givers Inclined Regular volunteers Favorably Inclined Having our audience meet within our walls every week Participate(d) in leadership VERY Inclined Spend most important moments here Slam Dunk

  11. Make Your Case • Where do planned Gifts Go/How will the gift be used (Structure/Endowment) • Connect to stewardship • Over-communicate • Essentials • Trust • Appeal to values • Having a will • Caring for givers

  12. First Things FirstClergy and Vestry Support

  13. Basic Practices • Cast a Wide Net: • General and un-targeted • Small bites • Varied Media • Constant, Year-Round • Low Hum • Relatively Low Effort

  14. Basic Practices • Plan Each Year: • 12 Blurbs • 4 Articles • 2 Announcements • 1 Legacy Sunday • Communicate Where Gifts Go To • Communicate Maturing Gifts

  15. Basic Practices • Narthex Presence: • Posters • Plaque/Recognition Visible

  16. Intermediate Practices • Establish a Planned Giving Committee • Focus on inspiration and message, not policies and investment • Case Statement • Elevator speech • Define your purpose • Share it with your congregation • Share it Again. Do it Again. Again.

  17. Intermediate Practices • Case Statement Audience: • Favorably inclined • Episcopalian • Busy • Women • Control 80% or more of household spending • Own over 60% of assets in America • Wealth to surviving spouse (GI & Silent Generations passing) • 70% of bequests come from the estates of women

  18. Case Statement Sample

  19. Intermediate Practices • Literature/Brochures Available • Include case statement • Include ways to give • Include brochure in New Member Packet and have a visual presence in gathering places, at entry, etc. • Response Cards • Way to get more information • Way to tell the church about the gift • Make them available in pews, restrooms, etc.

  20. Intermediate Practices • Annual Report • Transparency • Sharing what the gifts have accomplished • Demonstrating the church handles gifts well

  21. Advanced Practices • Equip Staff, Vestry, and Committee Members With: • Simple responses for a grateful (and a reluctant) giver • Literature immediately for inquirers • Where the member can turn for more information

  22. Advanced Practices

  23. Advanced Practices

  24. Advanced Practices • Web Presence • Anything important to the whole Congregation is there • Parishioners can research without pressure • The message is constantly present • St. John's, Breckenridge • St. Joseph, Lakewood • Grace & St. Stephen's, Colorado Springs

  25. Advanced Practices • Branding

  26. Advanced Practices • Branding • Brings recognition to the ministry • Consistent visual message

  27. Logo Samples

  28. 5 Best Practices: • Case Statements • Planned Giving Committee • Multi-Year Effort • Regular Congregational Communication • Clergy Support and Involvement • 5 Challenges: • Loss of Momentum • Technique Focused • All Committee Activity • Distrust of Endowment • Clergy Disinterest

  29. Gift Annuity Analysis5.1% Annuity Purchased at Age 70 $10,000 Charitable Gift Annuity $3,900 Tax Deduction (approx.) $5,000 to Church at death (approx.) $510 per year for single life

  30. office@coef.org www.coef.org

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