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SOLAKONFERANSEN 17. – 18. SEPTEMBER 2013 PowerPoint PPT Presentation

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SOLAKONFERANSEN 17. – 18. SEPTEMBER 2013. MORE FOR MORE ?. Bristow Norway a part of the Bristow Group. Strategically positioned in 21 countries with about 500 helicopters and 3,500 employees. Global Leadership Team. Bill Chiles President & CEO Houston. Hilary Ware Senior Vice President

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Solakonferansen 17 18 september 2013



Bristow norway a part of the bristow group

Bristow Norway a part of the Bristow Group

Strategically positioned in 21 countries

with about 500 helicopters and 3,500 employees

Global leadership team

Global Leadership Team

Bill Chiles

President & CEO


Hilary Ware

Senior Vice President



Mark Duncan

Senior Vice President



Jeremy Akel

Senior Vice President



Jonathan Baliff

Senior Vice President Chief Financial Officer


Chip Earle

Senior Vice President

General Counsel &

Corporate Secretary


Timothy Rolfe


Global Quality, Safety & Standards


George Bruce




Duncan Moore



Business Unit


Akin Oni


West Africa Business Unit


Akin Oni


West Africa Business Unit


Michel Couturier


Operations HR


Rob Phillips


North America Business Unit

New Iberia

Mike Imlach



Business Unit


John Cloggie


Central Operations

Business Unit


John Cloggie


Central Operations

Business Unit


Allan Blake


Australia Business Unit


Allan Blake


Australia Business Unit


Organizational chart as of march 31 2012

Organizational Chart - as of March 31, 2012


Operated Aircraft

Bristow owns and/or operates 361 aircraft as of March 31, 2012

Affiliated Aircraft

Bristow affiliates and joint ventures operate 195 aircraft as of March 31, 2012



Business Unit (* % of FY12 Operating Revenue)

Region( # of Aircraft / # of Locations)

Joint Venture (No. of aircraft)

European business unit

European Business Unit


Solakonferansen 17 18 september 2013

  • Kvalitetsbegrepet - Sikkerhetsnivå under press

  • “Kvalitet i Luftfarten – More for Less ?”

  • Mange “Stakeholders”

  • Offshore Helikopteroperatører: OGP og OLF

  • More for More ?

Let’s Talk

Target zero 2006

Target Zero - 2006


Target zero safety culture what we believe

Target Zero – Safety Culture – what we believe

  • Zero Accidents

  • Zero Harm to People

  • Zero Harm to Environment

  • •All accidents and incidents are preventable

  • •All injuries to people are avoidable

  • •Harm to the environment is irresponsible and intolerable

  • •Safety includes all these: flight safety, ground safety, personal health, and good stewardship of the environment

  • •Safety enhances both business and personal activities

How we approach it

How we approach it …..

  • Establish Baseline – Culture Survey

  • Identified Strengths and Weaknesses

  • Targeted Training, Intensive Workshops

  • Observed Results – Changes in Attitude and Behaviour

  • Followed on with Continuous Updates and Improvement

  • Establish Target Zero as a «State of Mind» – integrated in everyone's Daily Routines at Home and Work

  • Employee Driven Innovations – Self Generated

  • Continuous Cycle of Review and Targeted Actions

  • Technology

    • HFDM - HUMS

External assessment 2010 safety reliability service create value

External Assessment - 2010Safety, Reliability & Service create Value

Safety, equipment availability andreliability, and client service arethe top three deciding factors whenchoosing helicopter transportationservices. Price is least important.

Target zero 2011 and onwards

Target Zero - 2011 and onwards


Internal assessment and client research completed

New brand promise was launched at Heli-Expo March 2011

Client value:Lowering risk and operating cost and improving productivity through the safest and most reliable service.

Bristow value: Improving our ability to generate long-term cash flows from returns on capital employed and revenue growth.


Global KPIs to be captured and published

Push sales efforts up the chain in Client

Increasing market share & higher pricing

Demonstrating value three initiatives designed to add client value

Demonstrating ValueThree Initiatives designed to add Client Value


…in the Air and on the Ground is our Number OneCore Value


Lost time costs money so we aim to get you to work, and home again, on time, every time


We aim for no complaints –

but if you need to tell us about something, our team will listen and act on your concern

Creating differentiation focus on the client focus on value

Creating DifferentiationFocus on the Client – Focus on Value

Solakonferansen 17 18 september 2013

Global Operations

Simplify │ Standardize │ Perform

Operational excellence launched in 2013

Operational Excellence launched in 2013

  • Articulates behavior expectations

  • Creates a compass for all special projects

  • Sets clear and simple strategic objectives for the clients, employees, and shareholders

Clients deliver on our client promise

Clients: deliver on our client promise

  • Consistently achieve Target Zero goals for safety, reliability and service

  • Improve speed, consistency and responsiveness in our delivery of services

  • Increase time with clients to strengthen relationships

  • Continually strive to improve performance in every area

  • Bring quantifiable, tangible value to our clients

  • “Our goal is to build and maintain value-added relationships with our clients to increase their productivity and reduce their operational risks and costs.”

  • – Mark Duncan, Senior Vice President, Commercial

Execution streamline and improve operations

Execution: streamline and improve operations

  • Improve performance within functions and across global operations to achieve higher efficiency and align with the client’s business objectives

  • Implement initiatives to open bottlenecks and improve processes

  • Develop systems to consistently deliver Target Zero goals for safety, availability, reliability and service

  • Simplify and standardize processes through global deployment of new and better systems and technologies

  • “We will relentlessly pursue excellence in execution, safety and service while streamlining and standardizing processes to increase efficiency.”

  • — Jeremy Akel, Senior Vice President, Operations

People foster the right culture

People: foster the right culture

  • Promote a total commitment to safety, customer service and execution

  • Facilitate the alignment of people and resources to support operational excellence and Target Zero

  • Clarify roles and accountability to ensure delivery excellence

  • Create a work environment that fosters superior performance, accountability, innovation and collaboration

  • “Our goal is to foster a culture that promotes safety, integrity, exceptional performance, collaboration and innovation.”— Hilary Ware, Senior Vice President, Administration

Growth expand business and improve bva

Growth: expand business and improve BVA

  • Expand into new markets

  • Lift operational and financial KPIs across Business Units

  • Achieve year-on-year increases in Bristow Value-Add

  • Create a unique and balanced return for shareholders through dividends and capital appreciation

  • Follow prudent balance sheet management

  • “Achieving our growth, principles and improvement in BVA will deliver outstanding total shareholder return.”

  • — Jonathan Baliff, Senior Vice President, Chief Financial Officer

Solakonferansen 17 18 september 2013

Focus Areas - Operational Excellence




Culture performance

Culture: Performance

  • Continued Emphasis on Target Zero

    • “Stop Work” Initiative

  • Operational Excellence cascade

    • Employee solutions groups

    • More comprehensive performance management process

  • BU Director leadership development

    • Focus on collaboration

    • Succession planning

  • Service Management

Solakonferansen 17 18 september 2013


RUOK (Are You OK?) dagen markeres på utvalgte Bristow-baser globalt. I Norge er Sola-basen plukket ut i år. Tema for dagen er Mental Helse. Nedenfor finner du litt informasjon om programmet som vil foregå i kantinen på Sola.

Kl. 10:00:Åpning av RUOK-dagen v/Renee de Jong

Kl. 10:10:Fordrag v/Anita Unhjem og Merete Hustoft fra Stamina Helse (Bedriftshelsetjenesten). Følgende temaer blir tatt opp:

  • Åpenhet på arbeidsplassen: vær en god kollega

  • Livsstil

  • Balanse jobb/fritid

  • Utfordringer i ulike livsfaser

  • Hvem kan jeg kontakte?

    Kl. 11:00:Utdeling av informasjonsmateriell og det blir anledning til å prate med fagpersonell fra Stamina Helse. I tillegg blir det anledning til å ta lodd, og pengene går til et veldedig formål.

Solakonferansen 17 18 september 2013


This Year’s R U OK? Day focus is on Health & Wellbeing and Taking Care of Your Mental Health. We have some great activities planned for Dyce Avenue and Forties Road so please come along and catch-up with your colleagues!

Assets standardize and simplify

Assets: Standardize and Simplify

  • Fleet management

    • Reduce 24+ fleet types and associated complexity

    • Minimize in-house modifications

  • Maintain order book of new technology aircraft

  • Standard spec (OGP) on all fleets

  • Globally manage heavy maintenance

  • Upgrade facilities (OGP) world wide

Systems leverage technology to simplify

Systems: Leverage Technology to Simplify

  • Operational standardization – North Sea baseline

    • “inside the manuals”

    • Business processes

  • Information Systems

    • New global crew and aircraft scheduling (e-flight)/ ERP upgrade (SAP)

    • Introduce standard mobility solutions

  • Global supply chain, heavy maintenance, Fleet Support, and Planning

  • Advancing flight following

    • Real time, mission specific risk assessment (under review)

Conclusion we will deliver more

Conclusion – we will deliver MORE

  • We are committed to differentiate ourselves in safety and service performance world wide

  • We will leverage our balance sheet and cash flow to make investments in systems, assets, and our culture to bring real value to our key clients

  • We will enhance the quality of management and employee decision making and behavior to achieve higher client satisfaction

Safety our highest priority

Safety — Our highest priority

  • ZERO accidents • ZERO downtime • ZERO complaints

Where we ve been where we are where we are going

Where we’ve been …. Where we are…. Where we are going

Client value added scorecard june 2013

Client Value Added Scorecard - June 2013

Solakonferansen 17 18 september 2013

Global Market Outlook – More !!!

Market environment outlook

Oil demand expected to steadily increase, driven by international growth, with oil prices expected to remain above $100 per barrel through 2013

2014 client capital expenditures are forecast to increase by ~10%, with a major focus on development of deep-water fields in Brazil, Gulf of Mexico and West Africa

Investment in the North Sea oil and gas industry is at its highest level in over 30 years driven by efforts to replace decreasing production

Clients are recognizing the critical importance of safe, efficient and reliable helicopter services for their offshore operations

Five year forward demand for our services include ~250 opportunities totaling an estimated $16.3 billion in potential revenue

Market Environment Outlook

Source: Industry reports and sell-side research

Solakonferansen 17 18 september 2013

Market Outlook

Offshore Platforms: Good Indicator of Growth

Source: PFC April 2013

Solakonferansen 17 18 september 2013

Opportunity tracker FY14-FY18

472 growth a/c opportunities identified

Russia / Caspian


North America



Mid East, East Africa,

India, Bangladesh

Malaysia, Thailand


Gulf of Guinea



Brazil, Peru,


Various International

Total Opportunities *




Solakonferansen 17 18 september 2013

Bristow Group – Corporate Update

Bristow is the leading provider of helicopter services to the worldwide offshore energy industry

Bristow is the leading provider of Helicopter Services to the worldwide Offshore Energy Industry 

  • Approx. 490 aircraft operational

  • Emphasis on larger aircraft with greater range

  • Financially secure with access to capital to support expansion program

    • FY 2013: $1.5bn ($130m) Sept. 2013: $2.4bn market cap.

Corporate development

Corporate Development

  • Oct 2012

    • Execution of purchase of 40% shares ($250m) of Cougar Helicopters; St. John’s, Canada

    • Full ownership and control of aircrafts & ground handling assets

  • Sept 2013

    • Closing announcement of Bristow Alaska

    • All contracts expired/terminated by mid 2014

  • On-going

    • Re-shaping of Bristow GOM

      • Stronger focus on medium & heavy aircrafts

      • Increased deep-water activities

      • Commitment to meet OGP compliance

Bristow s 3 year total shareholder return over 100

Bristow’s 3 year Total Shareholder ReturnOver 100%

Source: Factset

Solakonferansen 17 18 september 2013


Branding marketing

Branding & Marketing

  • Enhanced brand messages building on Bristow’s core values

  • Targeted campaign using special interest publications

Mar 2013 uk search rescue

Mar 2013 – UK Search & Rescue

  • Breakthrough in civilian search & rescue privatization

  • Gradual conversion starting 2015 from RAF & Coastguard

  • GAP-SAR started in Stornoway & Sumburgh already in 2013

  • Newest helicopter technology, equipment and bases

    • Sikorsky S-92 and AgustaWestland AW189 SAR aircrafts

  • 22 helicopters & 10 bases contracted for a 10 year period

Solakonferansen 17 18 september 2013

Thank you!

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