New World Of Datacenter

1. New World Of Datacenter Kris Vandermeulen, Product Marketing Manager Datacenter

2. On Cloud Computing Usage Based Self-Service Scalable & Elastic Accelerate theSpeed Shared &Lower theCost of IT… while delivering ReliableServices

3. Microsoft’s Cloud Computing journeySignificant investments in global datacenters Amsterdam Dublin Chicago Quincy Japan Hong Kong Boydton Des Moines San Antonio Singapore

4. Microsoft’s Cloud Computing journeyWe’re committed to bring our learning from building and operating public clouds to your datacenter Delegation and Control Process Maturity SLA-Driven Architecture Business Alignment Extreme Standardization

5. Cloud Computing is fundamentally changing the Business/IT conversation Evolution towards highly virtual and beyond to cloud IaaS Virtual PaaS Physical

6. Cloud Computing is changing the Business/IT conversation The future of Cloud and Datacenter Management Empowerment & Agility Resource Pooling Common Management experiences across private and public clouds Self-Service Experience Delegation & Control DeliverIT as a Service on your termswith flexible, management across your hybrid environments Application Visibility & Control Flexible and Elastic Service Agreement SERVICE PROVIDER“Datacenter Admin” SERVICE CONSUMER“Application Owner” Cost Efficiency Simplicity Service Management Provisioning & Configuration Monitoring Protection Process Automation Self-Service

7. History of System Center in the datacenter 2010 Application Insight Private Clouds require strong management capabilities in addition to Virtualization. Microsoft has a strong history of innovation in systems management 2010 Service Management 2009 IT Process Automation 2007 2006 Server Virtualization Backup & Recovery 2000 Monitoring 1994 Configuration ENABLE THE CLIENT ENTER THE DATACENTER INTEGRATED VIRTUALIZATION HETEROGENEOUS SUPPORT EMBRACE THE CLOUD 2000 2005 2010 1995

8. Roadmap Released 2009 2010 2011 2012 2013 2014 Acquired Acquired Beta / Release • System Center today • Lower costs through automation • Integrated Service Management • Application monitoring • Deliver your private cloud foundation • System Center 2012 • Deliver flexible and cost effective infrastructure with what you already know and own • Predictable application service levels delivered by leading monitoring experiences and deep application insight • Private and public cloud computing on your terms managed with a common toolset • System Center Futures • Deliver common “IT as a Service” experiences across private, service provider, and Windows Azure clouds • Optimized management experiences for hosting service providers • Offer best-of-breed management for Windows Azure application services

9. System Center 2012 Cloud and Datacenter Management PRODUCTIVE INFRASTRUCTURE PREDICTABLE APPLICATIONS YOUR CLOUD Deliver flexible and cost effective infrastructure with what you already know and own Predictable application service levels delivered by leading monitoring experiences and deep application insight Private and public cloud computing on your terms managed with a common toolset Comprehensive application manageability Service centric approach Deep application monitoring and diagnosis Heterogeneous support Process automation Self-service infrastructure Flexibility with delegation and control Common console across clouds Physical, virtual and cloud management

10. Predictable application service levels delivered by leading monitoring experiences & deep application insight. App-Tier Web-Tier (IIS) Data-Tier (SQL) x Your applications or services is where true business value lies – not in servers or VMs Dramatically simplify how you manage and maintain your applications Submit Submit We can help you holistically manage your services, and that is what your business really cares about Deliver on your business SLAs with deep insight into application performance Service centric approach Comprehensive app manageability Deep app monitoring and diagnosis

11. Private and public cloud computing on your terms, managed with a common toolset. Hello, Jeremy (Self Service User) Traditional Traditional Virtualized Virtualized Private Cloud Private Cloud Public Cloud Public Cloud Clouds Virtual Machines Distribution of Models Used Today Distribution of Models Used Today Future distribution of computing models Future distribution of computing models We will support your journey on your terms Single pane of glass visibility to your applications across your private cloud and Windows Azure Cloud Computing is a journey Self-service delegation Flexibility with delegation and control Common console across clouds Common console across clouds • Physical, virtual & cloud management • Physical, virtual & cloud management

12. Why Microsoft ? • It’s not about virtualization, it’s all about the app • Service templates describe many aspects of multi-tier applications • They can allow separate updates of applications and VM images thereby reducing the number of VM images that must be managed • Includes a broad set of management tools for monitoring, service management, and orchestration • Orchestrator 2012 (previously known as Opalis) allows integrated automation and interoperability with many management technologies, including non-Microsoft products

13. Cross Platform From the Metal Up Application Frameworks 3rd Party Management Operating Systems Multi-hypervisor Management vSphere XenServer Hardware Partners Fast Track Build, run and extend your enterprise applications on the Microsoft private cloud regardless of the development framework you choose Provision your private cloud across multiple hypervisors, including Hyper-V, XenServer and VMware V-sphere Take advantage of existing datacenter investments with 3rd party integration Deep integration with OEMs providing insight and actions to account for hardware changes Support for your server operating systems, including deep insight for Windows and Linux 1 2 4 5 3

14. Cloud On Your Terms Traditional Highly Virtualized Datacenter Private Cloud Public Cloud Identity Management Development Virtualization

15. The Opportunity • Cost reduction • Management • Virtualization • IT Automation • Self-service “Cloud On Your Terms”

16. How can we help ? Planning Services • Software Assurance customers can use their Planning Services days to receive pre-defined deployment planning engagements from expert consultants. • Depending on your Software Assurance agreement, you may be eligible for up to 15 days of consulting services. Planning Services Snapshot SA customer earns PS days. Customer redeems PS days for engagement. Partner delivers engagement. Microsoft pays partner.

17. How can we help ? Solution Incentives Earn Solution Incentives Management and Virtualization Min. Revenue - $5K Year 1 New and Add-On/ True-Up Open (Value), Select (Plus) EA (S), Academic, Govt System CenterSuites 30% 20% Virtualization System Center Standalone and Win Embedded Device Mgmt 5% Contact your PAM 5% Forefront and Unified Access Gateway

18. How can we help ? Deployment Planning Services (PVDPS) A PVDPS engagement can help customers: • Optimize investments in System Center, Windows Server and Hyper-V solutions • Understand the upgrade process, take advantage of the new virtualization technology in Windows Server 2008 R2 and create a detailed migration plan • Assess their current environment and develop a deployment plan for a virtualization and management solution • Understand if a Private Cloud makes sense for their organization and develop a plan to deploy a Private Cloud infrastructure • PVDPS may be used for: • System Center • Windows Server • Hyper-V

19. How can we help ? Partner Readiness • 27 October Sales Academy: How to sell DataCenter Solutions ? • 8 November Introduction to Data Center Management using Hyper-V and System Center for BDM • 16-17 November Technical Training: Hyper-V for VMware IT Pro • 29 November Innovate your business with cloud solutions Contact : stefanis@microsoft.com

20. Transforming Cloud & Datacenter Management – A glimpse ahead • “Microsoft raises the bar – possibly beyond the reach of others” • (Al Gillen, VP, IDC in reference to Microsoft’s System Center 2012 announcement at MMS 2011)

22. krisv@microsoft.com