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Bob Howell

Bob Howell. Director Distribution Systems/Off-Air Antenna Business Group. Your Bottom Line. Offer ideas and suggestions that will impact your bottom Create more revenue opportunities Quality educational programs for you to attend. Public Service Announcement. Dealer Appreciation Party

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Bob Howell

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  1. Bob Howell Director Distribution Systems/Off-Air Antenna Business Group

  2. Your Bottom Line • Offer ideas and suggestions that will impact your bottom • Create more revenue opportunities • Quality educational programs for you to attend

  3. Public Service Announcement Dealer Appreciation Party sponsored by John Carbone, President of SPAUN/USA Saturday evening at 8 PM Park Place Hotel - Poplar and I-240 Enjoy Music - BBQ - plenty of Beverages “Thanks For Coming To Satellite Expo 2005”

  4. 51 year old company • Started by John Winegard • a self-educated engineer/inventor • Emerged as a leader in this industry

  5. John, as a child of the Depression developed his first antenna using • Prince Albert tobacco can • Model-T Ford horn • Battery salvaged from behind the town’s telephone company

  6. World War II brought John his first formal training in communications • John returned to Burlington as a radio repairman just as the television industry was developing • Two hundred miles east of Burlington, Chicago TV station WBKB (now WBBM)

  7. A natural for the entrepreneur, John constructed his own antenna and installed it on the roof of a local appliance dealer’s shop • The idea caught on and soon friends were ordering his antenna - • Thus, the Winegard Company was born

  8. January 1954 – • Winegard introduced the world’s first all-channel Yagi television antenna - the Interceptor which completely changed the antenna industry

  9. By 1959 – • Winegard produced 156 different models of antennas • National and International sales in all 49 states, Canada, Sweden and Belgium • First to introduce the 10 foot perforated satellite dish back in the C-band days

  10. In the 90’s – • Digital satellite television became a reality • Winegard developed satellite antennas for residential and mobile applications • First to developa mobile satellite system that would automatically toggle between DIRECTV and Dish’s satellites.

  11. Winegard has been granted 60 patents over the years • 26 current U.S. patents • 2 current foreign patents • Winegard’s 61st patent, once granted, will be for the SquareShooter

  12. Inducted into the 2005 Consumer Electronics Hall of Fame, John Winegard was recognized as a true pioneer in the consumer electronics industry along with 87 existing members

  13. With over 1,000 products to its credit, Winegard manufactures over 500,000 satellite dishes a month along with several other satellite products in support of the industry • Winegard continues to be leader with significant force in the satellite industry

  14. DTV Conversion • How the impact will effect us… • On the professional level in business • Most importantly, the affect on the consumer

  15. DTV Conversion FCC’s purpose is three fold • New frequencies for new immerging technologies • Provide additional frequencies for the EMS band • Strengthen America's security • Government to auction freed-up band space • Balanced budget amendment, estimated to raise $10 billion

  16. DTV Conversion • A draft resolution of the cut-off date released • U.S. Rep. Joe Barton, R-Texas, Chairman of the House Energy and Commerce Committee • Rep. Fred Upton, R-Michigan, Subcommittee's Chairman Digital Television Transition Act of 2005

  17. DTV Conversion • Most importantly, a "hard date" is proposed for the analog shut-off is December 31, 2008 • Providing a timetable for broadcasters to release their analog broadcasting spectrum

  18. DTV Conversion • Legislation to provide $463 million to fund equipment for low-income households that rely on off-air signals for TV reception • Sponsored by Senators John McCain (R-AZ) and Joe Lieberman (D-CT), the digital switch date is being proposed for January 2009

  19. DTV Conversion • Date will effect the sense of urgency of the consumer • Additional time will have a positive result in allowing more time for planning • Provides adequate time-frame to educate the public about DTV and HDTV • Will accelerate interest and generate sales

  20. Low Cost Converter Box • Association for Maximum Service Television Stations and National Association of Broadcasters • Jointly in pursuit of prototype high quality, low cost digital to analog converter box for terrestrial DTV reception • Allows installers additional time for proper training • Don’t leave an installation site with money on the table

  21. DTV Conversion • The impact on the consumer will be huge • This technology will totally change the way TV programming is received • Cost to the consumer will steadily decrease

  22. Digital TV Pricing

  23. Off-Air Broadcasts • 107 million TV households in the US • 73 million television sets not connected to cable nor satellite • 45 million sets rely exclusively on local, 'over-the-air' stations

  24. Off-Air Broadcasts • Off-Air reception of local DTV/HDTV broadcasts natural supplement to satellite reception, particularly HDTV • Revenue opportunity

  25. Transition • 1,497 stations in all 211 local broadcast markets serving 99.99% of U.S. TV households have made the transition to broadcasting DTV/HDTV signal • Increasingly, more and more digital programming at the highest levels of resolution and sound quality are now being produced

  26. Off-Air Antenna Requirements • Antennas are required to receive Off-Air DTV and HDTV • The right HDTV antenna is no longer an accessory, it is a necessity • Getting the best HD picture starts with the best antenna for the job

  27. OTA Interference • Over-the-air DTV transmission is stronger than analog • Interference weakens the signal digitally, they get no reception and no picture

  28. Satellite Local-to-Local on Horizon • Satellite program providers are going to begin broadcasting local-to-local in HDTV format • DIRECTV was first to launch new satellites with plans to launch 3 to 4 more new satellites for local-to-local channels in an HDTV format • This will become evident in the near future in the top 50 markets as you begin viewingthe HDTV format

  29. Off-Air Market • There will always be a market for Off-Air antennas • Local-to-local satellite service definitely impacts the number of homes with Off-Air antennas

  30. Financially, there is a lot of money at stake for the many in the industry – • Broadcasters • Antenna manufacturers • Set-Top box manufacturers • Digital TV manufacturers • Satellite companies • Cable companies • Retailers and distributors • Installers • NAB, CEA and FCC

  31. “Skirmishes between broadcasters and consumer electronics interests…” • We should all be working together and focusing on what is best for the consumer

  32. Hard Ball • Mistakes are being made! • Service providers are taking positions in their best business interests • This comes, sometimes, at the expense of the consumer

  33. Cable vs. Broadcasters • A feud exists between some cable companies and some local broadcasters • NAB is doing a good job of educating the consumer • Cable companies are running ads about the purchase of Off-Air antennas and installation costs • Very few things in life are free

  34. What if Broadcasters Respond • What purpose is served if broadcasters run ads saying cable subscribers needs HD-specific equipment and that they will probably pay extra for it… • The end result will be very frustrated and confused consumers • Who will suffer from these turf wars? • All of us in this room!

  35. Consumer Needs • The needs of the consumer is paramount to everyone • The consumer will… • Drive sales • Dictate success • How do they see this new hi-resolution fabulous picture • The consumer will want all the HDTV they can get • Getting along during the transition is the payoff for everybody

  36. HDTV Equipment Issues • There is a definite need for the establishment of voluntary industry standards of the minimum/maximum input levels • Presently, installers equipped with a digital meter are not able to determine if the level is within the “sweet-spot” • Identifying the amount of dB multipath level that the ATSC chip set can process • Generation 1 and 2 about 4 dB of multipath • Generation 3 between 5 dB and 7 dB • New generation 14 dB of multipath

  37. Multipath • The main cause of digital interference and the key to selecting the right antenna for the job • Occurs when several different signals reach an antenna, out-of-phase or at differing time intervals • Creates a digital multipath condition delivering several sets of digital data confusing proper decoding

  38. Issues • Advanced Television Systems Committee (ATSC) • If standards are not put in place, the chipsets will not be sure which set of digital data is correct • If multipath is too high - chipsets will not decode any data, and the customer ends up with a blue screen

  39. Critical Installation Issues • 30 to 40 million sets are using Off-Air antennas • Installers MUST be able to locate the “sweet-spot” in order to determine the appropriate signal level for the customer’s receiver • How much multipath that receiver can handle is the key to a successful install

  40. Help Make It Easier • All efforts should be taken to make the conversion easy for the consumer • They will embrace this new technology and welcome the conversion with open arms and pocketbooks

  41. Good – Better - Best • Different digital formats- • SDTV is good, EDTV is better and HDTV is the best quality • Analog, SDTV, EDTV and HDTV sets • Look at active lines and pixel count

  42. Broadcast Formats

  43. Good – Better - Best • HDTV delivers over 2,000,000 pixels in 1080i compared to analog’s 250,000 pixels • Have no doubt, off-air signals offer full HDTV resolution at 720p and 1080i and it’s free

  44. Trends • The trend for home HDTV antennas include: • New technology • Smaller packages • Aesthetic, sexy designs • User friendly • Easy to install

  45. Designed for Indoor/Outdoor Use • Compatible with set top boxes • Can be mounted practically anywhere

  46. Challenges • The largest challenge in Off-Air digital reception is dealing with the multipath or balanced signal • Must mitigate digital multipath problems

  47. Off-Air Antenna Sales Increase • This increase was generated by DTV industry • Largest off-air segment effected is the metropolitan/urban consumer • This geographic area drives this need for Indoor antennas • Dealing with multipath in new indoor antenna technology creates a huge industry-wide opportunity • Manufactures and electronic mass retailers, alike

  48. TheOutdoor Market • New technology • Smaller antenna systems • Aesthetic appeal • Easy installation • Can be mounted practicallyanywhere

  49. Installation • Installers will be delighted with the installation options • These new smaller antennas can be piggybacked with existing satellite installations and diplexed onto the existing cable run

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