Digital signage applications - Nexgen IT Solutions and Services

1. https://www.nexgenitsolutions.in Nexgen IT Solutions and Services Chennai https://www.nexgenitsolutions.in info@nexgenitsolutions.in Mobile: 9094676777 Title: Digital Signage Applications

2. https://www.nexgenitsolutions.in Digital Signage Applications: Education. Customers will be able to learn how to use financial services, such as mobile banking; managed sales. Using touch screens and other interactive devices, bankers can provide better tools than printed brochures. You can program scenarios and create products that meet individual customer requests. Previously, this was only possible in private banking; Support for remote sales. For example, activation of the boxed product is possible. Clients will be particularly interested in visiting a branch if they know that when they scan a bar code on a box or booklet they will be able to get a prize; Training. If you can communicate interactively with customers, why not communicate with staff? So far, most bank executives communicate with staff only before opening a branch; Customer experience. The Digital Signage system significantly reduces perceived waiting time, allowing it to be profitably used. We believe that the formation of customer experience is a wide field for experiments in the future; Feedback. Digital Signage allows customers to ask questions on various financial topics online, while they, for example, wait in line or think about an important decision. The responses received (the truthfulness of which will be much higher than those obtained using a simple questionnaire) affect the content of the content. Banks and retailers should strive to minimize the number of employees required to maintain systems. With the right scenario, only one full-time employee can manage the network, while the novelty and relevance of the content at all points of sale will be guaranteed. The most successful option is the use of sets of branded templates that can be quickly and easily edited online or automatically by the system itself, based on the specified parameters and rules. For example, a client in a branch examines information on a car loan, and at this time the translation of insurance company offers automatically begins. In the CIS, such tools as electronic queue management, demonstration of commercials on plasma panels, interactive interfaces of electronic kiosks, many banks are already actively using, but do not consider them as a marketing tool or communication platform. Most survey participants claim that they fear high costs of deploying and maintaining Digital Signage systems, as well as difficulties in content management. Also, many see digital signage as a threat to their IT infrastructure, while IT and security should serve marketing goals, rather than act as limiters. Despite this, most of the surveyed banks in the CIS, like their European counterparts, expect active use of Digital Signage in the next 2-3 years.