Eliud Carrera 41641701 Supervisor: Deborah Richards Client: Gary Lau. Online Competitive Analytics in Macquarie University. Introduction Macquarie University snapshot Web Analytics Ranking and Tracking Systems Metrics Tracking Solution Metrics Data Sources
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Supervisor: Deborah Richards
Client: Gary Lau
“ tools and strategies?Web analytics is the practice of measuring, collecting, analysing and reporting on Internet data for the purposes of understanding how a site is used by its audience and how to optimise its usage.”
Web Analytics Association
“Google, and Google alone, has the power to offer truly accurate traffic information across a large portion of the web.”