Employ sales promotion activities to inform or remind customers of business product
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Employ sales-promotion activities to inform or remind customers of business/product. 4.04. DESIGN PROGRAM FOR EVENT . PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM. PURPOSES. CONSIDERATIONS of LAYOUT. Easy-to-find information about the game Contains space for advertisements

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Employ sales promotion activities to inform or remind customers of business product

Employ sales-promotion activities to inform or remind customers of business/product

4.04


Design program for event

DESIGN PROGRAM FOR EVENT


Purposes considerations in creating an event program

PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM

PURPOSES

CONSIDERATIONS of LAYOUT

Easy-to-find information about the game

Contains space for advertisements

Must match theme

Must relate to target market

  • Provide event/game information

  • PROMOTIONAL TOOL

    • Keepsake/Souvenir

      • Reminds fans of the team and encourage them to attend more games

    • Advertisements


Components of event programs

COMPONENTS of EVENT PROGRAMS

  • ADVERTISEMENTS

    • GENERATE MORE REVENUE to help with program cost

    • Sponsors

  • INFORMATION about the event

    • Players, coaches, owners, management

    • Statistics, rules

    • Schedule, records

    • Opponents


Procedure in creating an event program

PROCEDURE IN CREATING AN EVENT PROGRAM

  • Write a List of Contents and Components to include

  • Create Front Cover

    • Name of the event

    • Logos or names of main sponsors

    • Other relevant information (date, venue)

  • Create Back Cover

    • Trademark Information

    • Advertisement for future events

  • Decide on STYLE (Font, colors, etc.)

    5. Create Contents Page


Procedure in creating an event program1

PROCEDURE IN CREATING AN EVENT PROGRAM

6. Create other pages as Promotional Tools

  • Articles about performers

  • History of venue/team/event

  • Photos of previous events

    7. Layout the Advertisements

  • Match ads to relevant content

  • For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event

  • Proofread/ Edit for error

  • Print


  • Create and issue script for game day promotions

    CREATE AND ISSUE SCRIPT FOR GAME-DAY PROMOTIONS


    Written text of a play movie radio or television broadcast

    SCRIPT

    WRITTEN TEXT of a play, movie, radio or television broadcast

    WHAT Makes-Up a Script?

    WHY Use a Script?

    Communication

    Directions for event presentation staff

    Timing

    Programming

    Incorporating audio and visual elements

    • Audio Elements

    • Video Elements

    • Promotional Elements


    Considerations of scripts

    CONSIDERATIONS OF SCRIPTS

    • Announcers must read script in smooth, professional way

      • Before the event:

        • Script writer and announcer should review script

        • NEED TO IDENTIFY NAME AND PRONUNCIATIONS THAT MIGHT BE HARD TO SAY

    • Text should be clearly written

      • Double-spaced

      • Key points should be bold.


    You do

    “You Do”

    In your group, you will create an EVENT PROGRAM for an

    event/game of your choice. You need to research what different

    programs look like for your event and follow the guidelines below to

    create an tangible program to be turned in for a project grade

    • Write a List of Contents and Components to include

    • Create Front Cover

    • Create Back Cover

    • Decide on STYLE (Font, colors)

    • Create Contents Page

    • Create 2 other pages as Promotional Tools

    • Layout the Advertisements

    • Proofread/ Edit for error

    • Final Creation


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