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Advantages Disadvantages of Shopping Mall

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Advantages Disadvantages of Shopping Mall

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Advantages disadvantages of shopping mall l.jpg

Advantages & Disadvantages of Shopping Mall

By Megan Hultz & Jade Reisland

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Shopping Centers

  • Group of retail and other commercial establishments that are planned, developed, owned, and managed as a single property

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Advantages of Shopping Malls

  • Many types of stores within one location

  • Merchandise assortments available within those stores

  • Opportunity to combine shopping with entertainment

  • Attract many shoppers

  • Large trade area

  • Generate significant pedestrian traffic

  • Inexpensive form of entertainment

  • Customers don’t have to worry about weather

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Disadvantages of Shopping Malls

  • Occupancy cost are higher than those of strip centers, freestanding sites, most central business districts

  • Retailers may not like mall managements control of their operations

  • Strict rules governing store displays and signage

  • Competition within shopping centers can be intense

  • Similar merchandise sold in a close proximity

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Rushmore Mall

  • Shopping malls are classified as either regional malls or super regional malls.

  • Our mall is classified as a regional mall because its less then 1 million square feet

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Rushmore Crossing

  • Power Center

  • Consist primarily of collections of big box retail stores, such as discount stores like Target, warehouse clubs, and category specialist

  • Few small specialty tenants

  • Many power centers are located near an enclosed shopping mall

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Specialty Shopping

  • Having a convenient location is not important for specialty shopping

  • Customers are willing to travel and pay more for specialty products

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Convenience Shopping

  • Dons Valley Market Express

  • Is convenient because they off one stop shopping

  • You can buy milk, meats, vegitables, canned food, fruit and still have the convenience of a gas station

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Store within a Store

  • Wal-mart

  • Within Wal-Mart you can also eat at McDonalds, get your nails done, a hair cut and get your picture taken

  • Great Western Bank is also in Wal-Mart

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Main Street Shopping Centers

  • Traditional shopping area in smaller towns, or secondary business district in a suburb or within a larger city.

  • Occupancy cost are generally lower because they do not draw as many people as the primary CBD

  • Fewer people work in the area