The Rise of Big Business

1. The Rise of Big Business

2. Celebrating Business > President Calvin Coolidge, 1924

3. Celebrating Business > Bruce Barton

4. Celebrating Business > Who Prospered in the 1920s? • 1200 mergers caused the disappearance of over 600 independent enterprises • top 0.1% of U.S. families in 1929 had combined income as large as bottom 42% • i. e. approx 24,000 families had combined income as large as 11.5 million poor and lower-class families • per capita income in the U.S. rose 9% between 1920-1929 • per capita income for the top 24,000 families rose 75% • 80% of families had no savings • farmers did not prosper - 1/4 of all employment • less than 10% invested in the stock market

5. Welfare Capitalism > Shoe Company’s Billboard Ad, 1923

6. Welfare Capitalism > Comic Strip on Workers Owning Shares, 1929

7. Automobile > Automobile Sales and Registration

8. Automobile > Ford Assembly Line, Model A, 1928

9. Automobile > Ford Model T, 1920s

10. Automobile > Ford Model T French Ad, 1924

11. Automobile > General Motors Ad, 1925

12. Automobile > Cadillac Ad, 1925

13. Automobile > Chevrolet Ad, 1931

14. Automobile > Ford Model A Ad, 1929

15. Automobile > Song about Ford Model A, 1928

16. Automobile > Paige-Jewett Car Ad, 1929