11 English. Semiotics and advertising. AIDA. Attention Every ad competes with many other ads. It must have something about it that attracts attention Interest Once an ad has attracted the reader’s attention it must maintain interest. It needs to fit the reader’s world in some way
Semiotics and advertising
Signifier = word/image/sound
Signified = concept evoked
Signifier+ signified = sign
ideal given ideal new
real given real new(logo)
Advertisers ‘use what is given to present the new’
The Advertiser's Intended Meaning: The advertiser is trying to point out the comfort of the particular underwear and that the brand can be worn in different settings, they are lightweight, and unlike any other underwear on the market. As a product, the underwear will "benefit" men.
Bring your magazine as we will analyse some ads in class.