P&D cinema proposal 2013
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P&D cinema proposal 2013. Offscreen. Independent cinema . Independent sites offer a more relaxed ambience with less disturbance from other cinema goers…overall a more enjoyable cinema experience 91% choose to watch films in an independent cinema because of the ambience

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P&D cinema proposal 2013

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P&D cinema proposal 2013


Independent cinema

Independent sites offer a more relaxed ambience with less disturbance from other cinema goers…overall a more enjoyable cinema experience

91% choose to watch films in an independent cinema because of the ambience

85% stated that there was a ‘more relaxed atmosphere’

79% felt that there is less noise than in a multiplex cinema.

Independent cinema – The opportunity

Opportunity for DFS to own the ‘best seats in the house’

Available in Curzon & Everyman sites across London & the South East*

Building an association with the exclusivity & luxurious nature of the ‘VIP’ seating area

Reclining sofas; it’s like watching a film in business class. Waiter service is offered, with a fabulous wine and cocktail list as well as an irresistible deli selection. Every effort has been made to create a welcoming yet sophisticated seating area that leaves customers feeling enriched and keen to return time and again

*Subject to cinema approval

Pearl & Dean Pop-up

P&D have partnered with 3 major outdoor cinema companies, to give our clients the ultimate opportunity to reach mass coverage in unique settings

Opportunity for DFS to display sofas on site at one of P&D’s pop-up events*

*Subject to venue approval

The Rooftop Film club

The Rooftop Film Club holds classic & cult film screenings across London during the summer period, from the top of Shoreditch’s Queen of Hoxton & to the glamorous Kensington Roof Gardens

A new alternative film experience that allows people to enjoy the very best of film in the coolest of locations

Film lovers will lounge on comfy deck chairs with blankets & wireless headphones, watching their favourite cult classics as the sun sets and the stars begin to sparkle

Rooftop Film Club is perfect for those wanting a special film experience and a dose of excellent film action, attracting locals and tourists alike

A unique, charming and unforgettable experience

The Rooftop Film club

Rooftop Film Club is the must-see venue of East London. 250 sold out screenings over the last 2years, not a single seat left

Estimated 200-250 screenings throughout summer 2013, 5 nights a week

Estimated 30,000 admissions for 2013

Rooftop Film Club is part of an established and respected venue with high visitor numbers daily

Screening every night except Friday & Saturday, May – September 2013

In the heart of trendy Shoreditch

Ticket price: £12

150 tickets available per screening


The Nomad, led by The Lexi Cinema (one of London's finest independent cinemas) is an independent, innovative & quirky alternative to traditional cinema, specialising in high quality film screenings in an incredible array of stunning outdoor settings

All profits from the Lexi go towards the Lynedoch Eco Village, South Africa, the first sustainability project of this type in Africa

Nomad Screenings feature an array of entertainment prior to the screening at sunset. Includes..live bands, photobooths, lighting shows + amazing catering services from companies such as ‘The Salt Yard’


2012:13 events at the following venues:

House of St Barnabas

Queens Park

Fulham Palace

Roundwood Park

Brompton Cemetery

Hyde Park Lido

Bestival (Festival) – Ambient Forest

2012 admissions - 9,748

2013 dates: August – September

Estimated number of events: 25 (excluding festivals)

Estimated attendance: 20,000

Ticket price: £12.50


The Luna Cinema is the country’s leading producer of open air cinema events

Screenings follow one simple formula: a classic film on a huge screen in a beautiful, prestigious location

Cinema under the stars is a Summer experience not to be missed!

2013 season comprises over 75 screenings and has a projected audience in excess of 60,000 people


2012:43 screenings across prestigious venues such as St Augustine's Abbey, Hall Place, Gatton Park, Leeds Castle, Rochester Castle, Opera Holland Park, Lulworth Castle, Brockwell Lido to name a few

2012 admissions: 35,000

2013 dates: May – September

Estimated no. events 2013: 75-85 screenings

Estimated admissions 2013 – 60,000

Audience demographic: ABC1 aged 25-45

P&D foyer wi-fi

  • Available in all Empire, Showcase and AMC multiplexes

  • Deployed in foyers in high dwell concession areas

  • Average 18 minutes in-foyer dwell time pre movie viewing

  • Signage prompts to tune in

  • A location branded content experience

  • Engagement =>> action

  • Click through rates x 30 above industry average

P&D foyer wi-fi – The opportunity

  • WiFi Platform sponsorship

    • “Brought to you by DFS”

    • Interstitial page

    • MPU within the Portal

    • Potential to direct to DFS site when go on-line.

  • Captive portal sponsored editorial banners

    • Front MPU branding on gaming editorial “sponsored by DFS”

    • Banners within the editorial

    • Pre-roll on first Video play

  • Pre-roll video – reaching all users prior to going on-line

P&D foyer wi-fi – The opportunity

  • Rich media Banners within portal

    • Banner opportunities within the movie news / gaming sections.

    • Plus further editorial options coming soon

  • Local Offers

    • Banner by location / nationwide specific with local offers within section

    • Vouchers / unique barcodes etc all available

  • Xerxes

    • Banner serving in browser during consumer on-line session…

Captivation - Immersive user experience


Blockbusters 2013

In Marvel's "Iron Man 3," Tony Stark/Iron Man finds his world reduced to rubble by a malevolent enemy and must use his ingenuity and instincts to protect those closest to him as he seeks to destroy the enemy and his cohorts.

26th April 2013

Iron Man 3

cast Robert Downey Junior, Gwyneth Paltrow

director Shane Black



box office £25,000,000


profileIron Man 2

Nick Carraway, a Midwesterner now living on Long Island, finds himself fascinated by the mysterious past and lavish lifestyle of his neighbor, Jay Gatsby.

The Great Gatsby

17th May 2013


cast Leonardo Di Caprio, Carey Mulligan

director BazLuhrman

distributorWarner Brothers


box office £15,000,000


profile Austrailia

J J Abrams much anticipated sequel to Star Trek.

17th May 2013

Star Trek 2

cast Chris Pine, Zachary Quinto and Zoe Saldana

director J.J. Abrams

distributor Paramount


box office £15,000,000


profileStar Trek: First Contact

The continuing misadventures of friends, Phil, Stu and Alan.

24th May 2013

The Hangover 3

cast Bradley Cooper, Zach Galifianakis

director Todd Phillips

distributor Warner Brothers


box office £20,000,000


profileThe Hangover 2

An alien infant is raised on Earth, and grows up with superhuman abilities. He sets out to use these abilities to guard his adopted world.

14th June 2013

Man Of Steel

cast Henry Cavill, Russell Crowe

director Zack Snyder

distributor Warner Brothers


box office £25,000,000


profileThe Dark Knight

A UN representative, writing a report on the great zombie war, interviews survivors in the wake of World War Z.

21st June 2013

World War Z

cast Brad Pitt, Bryan Cranston.

director Marc Forster

distributor Paramount


box office £6,000,000


profileI Am Legend

Native American spirit warrior Tonto recounts the untold tales that transformed John Reid, a man of the law, into a legend of justice.

5th July 2013

The Lone Ranger

cast Johnny Depp, Helena Bonham Carter and


director Gore Verbinski

distributor Walt Disney Studios


box office £10,000,000


profileSherlock Holmes

When an alien attack threatens the Earth's existence, giant robots piloted by humans are deployed to fight off the menace.

12th July 2013

Pacific Rim

cast Ron Perlman and Idris Elba

director Guillermo Del Toro

distributor Warner Brothers


box office £15,000,000


profileTerminator Salvation

The continuing adventures of Katniss Everdeen, which take place in a futuristic dystopian world, as she prepares for the Quarter Quell.

22nd November

The Hunger Games: Catching Fire

cast Jennifer Lawrence, Woody Harrelson

director Francis Lawrence

Distributor Lionsgate


box office £20,000,000


profileThe Hunger Games

The story centers on Hobbit Bilbo Baggins and the scary adventure he makes with 13 dwarves.

13th December

The Hobbit: The Desolation of Smaug

cast Martin Freeman, Andy Serkis, Ian McKellen

director Francis Lawrence

Distributor Warner Brothers


box office £50,000,000


profileThe Hobbit

Family films 2013



Based on 25+ adults

2012 DFS Spend = £37m on TV (1000 GRP’s)

TP3 = 90.38% @ 11.05

Move approx 10% to cinema

TV= £3.3m (900 GRP’s); Cinema = £369k (15 GRP’s)

TP3 = 91.09% @ 10.01

Although frequency drops, cover increases and it is important to remember that cinema is not just about on screen. FAME states that adult cinemagoers notice 2.6 adverts in the foyer when they visit the cinema

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