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Citrix XenApp 5 Update

Citrix XenApp 5 Update. Agenda. Selling and Positioning of XenApp 5. What’s New in XenApp 5?. Establish a Strategic Footprint in New and Existing Customers with XenApp 5. How to Sell Application Streaming in XenApp 5. What’s New in XenApp 5?. What XenApp 5 brings to the table….

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Citrix XenApp 5 Update

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  1. Citrix XenApp 5 Update

  2. Agenda Selling and Positioning of XenApp 5 What’s New in XenApp 5? Establish a Strategic Footprint in New and Existing Customers with XenApp 5 How to Sell Application Streaming in XenApp 5

  3. What’s New in XenApp 5?

  4. What XenApp 5 brings to the table… Reduces cost of application management Maximizes performance for virtual applications – hosted and streamed Enhances user experience Leverages Windows Server 2008 and supports Windows Server 2003

  5. Reduced Costs with XenApp 5 • Application management costs • Application update costs • Active Application Monitoring • Reduce support costs • Be IPv6 compliant

  6. Preferential Load Balancing (PLB) How it works: Policy-based preferences for certain user(s) and/or application(s) Benefits: Provides IT with increased control over end user experience Guarantees SLA for critical users or applications Provides more processing power to high priority users or application sessions Improve Performance with XenApp 5 Platinum Who and what is critical? PLB let’s you specify thecritical path to meet SLA’s APPLICATIONS USERS SCENARIOS

  7. What’s New for Enhanced End-user Experience Enhanced user features Support mobile users with expanded support for small form factor devices Enhance usability with ClearType font smoothing

  8. XenApp 5 for Microsoft Windows Server 2008 Leverage security improvements Leverage new Terminal Services architecture Special Folder Redirection XPS based Universal Print Driver Internet Information Server 7 (IIS7) support

  9. Selling and Positioning of XenApp 5

  10. The Market Opportunity is Huge 14% Penetration 100 Million XenApp Users Today

  11. Capitalizing on Market Growth with XenApp +15% +12% +16% +15% +16%

  12. Primary Challenges Increasing Pressure on IT Manageability Compliance & Data Security Operational Budget Cuts

  13. A Better Approach: Centralize, Virtualize, Deliver on Demand • Corporate Office • Branch Offices • Remote Worker • Mobile Worker • Centralize apps and data in the data center • Manage a single instance of an app in one secure place • Deliver on-demand to users anywhere • Contract Worker • IT • Data Center

  14. Myth #1: My app isn’t compatible with XenApp App Compat Toolkit for XenApp http://www.citrix.com/appcompat Isolate & stream all apps on XenApp Analyze Virtualize Validate BUSTED … and …

  15. Myth #2: Apps are only available while connected Install once, deliver hosted or streamed LOB apps staysecured in data-center Virtual Delivery Protocol LOB App Hosted AppHub Streaming Laptop Productivity App Streamed Productivity appsavailable offline

  16. “By further hiding complexity and difference, and providing simple, consistent, and attractive end-user components, Citrix improves the likelihood of successful end-user adoption.” Myth #3: User experience is not the same as local Andi Mann, Enterprise Management Associates, 8/08 Better than installed experience Performance Consistency BUSTED and PROVEN

  17. Key takeaways 2 4 3 1 Build targeted business models for revenue maximization Lead with TCO, Sell the value of Platinum Expand existing account base by understanding their usage Address common misconceptions to unlock larger gains

  18. Establish a Strategic Footprint in New and Existing Customers with XenApp 5 – Go Platinum!

  19. XenApp Platinum Capabilities • Application Streaming • Smart Auditor • Application Performance Monitoring • Easy Call • Smart Access • WAN Optimization • Single Sign-On

  20. Why Platinum? Top of the line “Suite” or “Bundle” is barrier to adoption Simplifies selling motion Easier for customers to purchase Extends value across line of sight More value at the same price (as the suite) Fancy Car

  21. XenApp Revenue Opportunities Recovery Increased partner rewards with the Platinum Edition New Licenses Subscription Advantage Upgrades Low hanging fruit Large customer pool High Priority $47B $4B $400M $2B

  22. Again, Why Platinum….. …..because it’s already proven to be successful!

  23. How to Sell Application Streaming in XenApp 5

  24. Assessment/Deployment Typical Application Lifecycle Management • Test all server, client, machine combinations • Regression testing • Software installation End of Life Maintenance /Updates • Regression testing • Software installation • Software removal • Clean-up Application Support • Application conflict • Help desk calls • Trouble shoot at end-point

  25. Separate the Apps, the User and the Machine LOB apps staysecured in data-center Virtual Delivery Protocol LOB App Hosted AppHub Streaming Laptop Productivity App Streamed Productivity appsavailable offline

  26. Install Once, Deliver Hosted or Streamed LOB apps staysecured in data-center Virtual Delivery Protocol LOB App Hosted AppHub Streaming Laptop Productivity App Streamed Productivity appsavailable offline

  27. Application Lifecycle Savings with XenApp On Demand Software Delivery • No Regression testing • No Software installation End of life Maintenance/Updates • No Software Un-install • No Post-removal cleanup • No Regression testing • No Software installation Application Support • No Application conflict • Application Re-set • Reduced Help desk calls

  28. XenApp 5 Isolation and Streaming - Ready for Prime Time! What's new Shared Profiles for Inter-isolation communication Differential updates HTTP(S) streaming of applications Benefits Faster application startup Reduced application management time and cost

  29. Isolate and stream to the server Single instance application management Reduce application silos reduce cost Reduce time to app delivery Every app on server should be isolated

  30. Virtualize and stream to the desktop Desktop Applications difficult to manage Application Virtualization yields promise Leverage existing infrastructure Use same, proven model "Better than installed" user experience Virtual Delivery Protocol LOB App Hosted AppHub Streaming User Productivity App Streamed Productivity appsavailable offline

  31. MyCitrixLab.com Web based testing portal Meets config requirements specified in Citrix Ready Verification Test Kits Ability to schedule lab for 3 or 7 days SharePoint with FAQs, Verification Assist Guides, Administrator Guides, Discussion Forum

  32. More Apps – More Users – More Money Delivering applications with XenApp saves up to 50% TCO Isolation and streaming is the best way to manage applications XenApp 5 delivers key enhancements to isolation and streaming to address compatibility More licenses, more billable hours, more partner rewards, higher value services for you.

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