Operating a commercial revitalization program with the main street approach
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Operating a Commercial Revitalization Program with the Main Street Approach. Understanding Main Street. What happened to Main Street?. Vehicle -. aholics. T hen Came. The “Four” Points of the Main Street Approach. Design Organization Promotion Economic Restructuring

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Operating a Commercial Revitalization Program with the Main Street Approach

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Operating a Commercial Revitalization Program with the Main Street Approach


Understanding Main Street

  • What happened to Main Street?


Vehicle-

aholics


Then Came


The “Four” Points of the Main Street Approach

  • Design

  • Organization

  • Promotion

  • Economic Restructuring

  • Safety & Cleanliness


Urban Neighborhood Issues

  • Multi-cultural issues

  • More Image problems- Real and Perceived

  • Fewer local volunteers


Neighborhood Main Street InitiativeResults of Demonstration

  • $31 million in public and private investment

  • 200 net new businesses

  • 835 new jobs

  • Improved Perceptions

  • Sense of Pride and Place


Comprehensive

Incremental

Self-Help

Partnerships

Assets

Quality

Change

Implementation

Why Main Street WorksThe 8 Guiding Principles


Business Owners/ Merchant Orgs

Property owners

Residents

Consumers

City Staff

Other Public Agencies

Non-Profit Orgs

Civic Orgs

Professionals

Bankers

Econ Dvlpmt organizations

Schools

Media

Chamber of Commerce

Artists

Other

Stakeholders


Main Street ApproachOrganization


Coordinate efforts to improve the physical appearance of individual businesses and the Main Street area as a whole

Public Improvements

Streetscape Improvements

Cultural Arts Banners

Park improvements

Bus Shelters, etc.

Historic Preservation

Building Restoration

Historic Markers

Façade Improvements

Matching Grants

Design Assistance

Four Point ApproachDESIGN


Four Point ApproachDesign

Façade Improvements


Wrong message


Beautification Projects

  • Public Art

  • Involve community

  • Community Buy-In

  • Maintenance Plan


Neighborhood Context


Historic context


Enhance the Public Safety and Cleanliness of the Main Street area

Safety

Constructive relationship with Police & with service agencies

Cleanliness

Youth Ambassadors

Clean-up Events

Improved Trash Cans

Education

Main Street ApproachSafety and Cleanliness


Safety and Cleanliness


Image Enhancement

Business Directory

Signs and Banners

Retail Events

Sidewalk Sales

A Taste of ………

Special Events

Cultural Festivals

Market thecommercial district creating an identity that residents are proud of and that helps local businesses succeed

Main Street ApproachPromotion


Special Events

Dia de los MuertosFruitvale Festival


Market Analysis

Community Market Strategy

Customer Surveys, etc.

Business Assistance

Group Workshops

One-on-one business assistance

Business Attraction

Outreach Program

Space Locator Service

Strengthen and broaden the economic base of the neighborhood commercial district

Main Street ApproachEconomic Restructuring


Niche Opportunities & Constraints


Four Point Approach Economic Restructuring

  • Business/Property owner education

    • Seminars

    • One-on-one’s

    • Other types of Communication


Urban Success Factors

  • Funding

  • Unified organization

  • Dedicated, pro-active Manager

  • Program acts as a “Bridge”

  • Action Plan –Tangible accomplishments


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