Operating a commercial revitalization program with the main street approach
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Operating a Commercial Revitalization Program with the Main Street Approach. Understanding Main Street. What happened to Main Street?. Vehicle -. aholics. T hen Came. The “Four” Points of the Main Street Approach. Design Organization Promotion Economic Restructuring

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Operating a Commercial Revitalization Program with the Main Street Approach

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Operating a Commercial Revitalization Program with the Main Street Approach

Understanding Main Street

  • What happened to Main Street?



Then Came

The “Four” Points of the Main Street Approach

  • Design

  • Organization

  • Promotion

  • Economic Restructuring

  • Safety & Cleanliness

Urban Neighborhood Issues

  • Multi-cultural issues

  • More Image problems- Real and Perceived

  • Fewer local volunteers

Neighborhood Main Street InitiativeResults of Demonstration

  • $31 million in public and private investment

  • 200 net new businesses

  • 835 new jobs

  • Improved Perceptions

  • Sense of Pride and Place









Why Main Street WorksThe 8 Guiding Principles

Business Owners/ Merchant Orgs

Property owners



City Staff

Other Public Agencies

Non-Profit Orgs

Civic Orgs



Econ Dvlpmt organizations



Chamber of Commerce




Main Street ApproachOrganization

Coordinate efforts to improve the physical appearance of individual businesses and the Main Street area as a whole

Public Improvements

Streetscape Improvements

Cultural Arts Banners

Park improvements

Bus Shelters, etc.

Historic Preservation

Building Restoration

Historic Markers

Façade Improvements

Matching Grants

Design Assistance

Four Point ApproachDESIGN

Four Point ApproachDesign

Façade Improvements

Wrong message

Beautification Projects

  • Public Art

  • Involve community

  • Community Buy-In

  • Maintenance Plan

Neighborhood Context

Historic context

Enhance the Public Safety and Cleanliness of the Main Street area


Constructive relationship with Police & with service agencies


Youth Ambassadors

Clean-up Events

Improved Trash Cans


Main Street ApproachSafety and Cleanliness

Safety and Cleanliness

Image Enhancement

Business Directory

Signs and Banners

Retail Events

Sidewalk Sales

A Taste of ………

Special Events

Cultural Festivals

Market thecommercial district creating an identity that residents are proud of and that helps local businesses succeed

Main Street ApproachPromotion

Special Events

Dia de los MuertosFruitvale Festival

Market Analysis

Community Market Strategy

Customer Surveys, etc.

Business Assistance

Group Workshops

One-on-one business assistance

Business Attraction

Outreach Program

Space Locator Service

Strengthen and broaden the economic base of the neighborhood commercial district

Main Street ApproachEconomic Restructuring

Niche Opportunities & Constraints

Four Point Approach Economic Restructuring

  • Business/Property owner education

    • Seminars

    • One-on-one’s

    • Other types of Communication

Urban Success Factors

  • Funding

  • Unified organization

  • Dedicated, pro-active Manager

  • Program acts as a “Bridge”

  • Action Plan –Tangible accomplishments

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