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The Evolution of RO-I the return on INSPIRATION Lessons from America s Most Inspiring Companies on Enlisting, Engaging,

Background on the survey.. 1700 consumers were asked to name the Most Inspiring Companies in America and the Most Inspiring nonprofitsThey were asked to explain in detail what was Most Inspiring about each organizationOver 11,000 words were analyzed and synthesized25 companies made it in the hearts

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The Evolution of RO-I the return on INSPIRATION Lessons from America s Most Inspiring Companies on Enlisting, Engaging,

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    2. Background on the survey.

    3. Every Most Inspiring Company™ had the ability to enlist and unleash a cadre of enthusiastic advocates to carry out the organizational mission, HVA’s.

    5. High Value Brand Advocates are your no-pay sales agents because they: are passionate about your organization’s work are a trusted source for more information to others engage in at least one kind of activity beyond purchasing, i.e., a game, gathering, or virtual event can be an employee, customer, donor, or volunteer

    6. According to a Deloitte 2010 study entitled, “A new breed of brand advocates” a brand advocate has twice the life-time value as an ordinary customer the value of the advocate’s referrals has at least three time the life-time value all total – generating a worth of at least five times as much or more life-time value

    7. Favorable Ratings & Reviews Positive Testimonials Positive comments on Facebook, Twitter, blogs, online forums and more Offline recommendations Shared offers with social networks

    8. How many HVA’s are presently out evangelizing others around your mission? Based on the life-time value formula created by Deloitte, how many HVA’s do you need?

    9. How we can help... About Inspiration Blvd., LLC We are a relationship management firm on a mission to help companies and organizations acquire, inspire, engage, and empower high value brand advocates.

    28. Authenticity: consistent and comfortable with who you are. Transparent Genuine Consistent

    29. Affirmation: the ability to tap into the dreams and aspirations of others and demonstrate how you and the organization can help the individual take the next step towards making those dreams a reality.

    36. Train the trainers Team meetings Multi-sensory stakeholders experiences Engaging and energizing event Fund-raising events Activities guide Online games more......

    37. Johnny the Bagger

    38. Let’s unleash your HVA’s!

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