UN-ECE Work Session on Population and Housing Censuses 28-30 October 2009, Geneva. Meeting the needs of Census users in the UK’s private sector Keith Dugmore Demographic Decisions. Agenda. The Census Suppliers Users – especially commercial companies Dialogue Three recommendations.
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Meeting the needs of Census users in the UK’s private sector
Occasional & New
Census users – the growing pyramid
Numbers of users, and their expertise
“The Census Sample of Anonymised Records is vital in helping us understand how many people to screen to find the target population, and thus estimate the cost of the survey”
“If we didn’t have access to microdata, our surveys would be less efficient and cost more, and be of lower quality”
Corrine Moy, Director of Marketing Sciences, GfK NOP
“Turning Customers into Fans”